Listening to Matthew Crawford's very interesting talk (podcast online) at the LSE on distraction and the lack of attentiveness in the modern world.
First, minor point: some of this sounds derivative ('Silence as a Commons', for example, was Illich's point, way back when).
Second, minor point: he speaks in a slow, cumbersome way that isn't very engaging.
But to the meat...
How do we deal with information overload, the proliferation of images and sounds that surround us, the thousands of books, films, music we are supposed to see, watch, consume? And what does this proliferation, this luxurious and sensuous display say about the capitalist system and its attempt to catch everyone in a whirl of entertainment, a frenzy of excitement and frivolous gossip and chatter?
One way to face this reality is to turn one's face away; the negative way has always, I suppose, been an option: austerity, rejection, 'lowering the gaze'(Muslims would say), disengagement. The training of the eye, or the senses, more generally, requires the ability and the desire to not look, to not listen; in short: to discriminate and judge, to rule out, order and evaluate.
But it also-are these two stages of the same process or alternatives?-might entail a positive application of our attention to our material world and nature, to the lives of others, practices and skills. In that sense detachment is not an end in itself; it is, instead, a way of working out what kind of attachments are worthy of our attention.
You see parallels here with Marion's point about the need for icons as an antidote to two extremes: iconoclasm and the proliferation of images, about the need to see yourself, others, the world in the right light..lovingly. To be attentive, then, is not merely about possessing abstract knowledge in isolation but, instead, taking-as a first step-a critical stance to what constitutes knowledge in the first place. As a second step it is to imagine a second place.
From the economist's point of view a lot of questions are raised: does the exponential growth in choice actually paralyze us, making us less able to choose wisely? Are we actually subject to manipulation by large companies and if so what of the much vaunted idea of autonomy? If our desires are manufactured and if those desires depend on representations and our passive acceptance of them instead of our active engagement with the otherness of the world, then 'free choice' is something of a joke.
And here's the bit that is likely to most irritate the moderns: can 'submission'-to a discipline, a way of life, a set of norms- actually result in more freedom? If we continue to see freedom exclusively in the form of 'free from' the answer is obvious. But it is not at all obvious that we should think of freedom exclusively along such lines.
Also, the whole point of the attention economy is to keep us distracted, to capture our attention, Our minds and attention are a surface that can be used, bought off. With Big Data, someone recently wrote, the ideal market is a market of one (perfect price discrimination to cream off the surplus). Each new image must startle us or shock us or simply capture our imagination.
Wouldn't be surprised if advertisers use disasters on our screens as an opportunity to sell more stuff. And it goes without saying-so childishly obvious it is-that the use of scantily clad women is another way of catching our attention.
(Here there is much to be said not just about the nature/content of the image but the idea that it is fixed, dead to actual lived experience-Sennett's point. Jewish and Muslim aniconic attitudes, perspectives, come to mind here.
But Sennett may be wrong here since the 'filmic' also rivets us to the spot: think of pornography, for example. So, yes, films do provide narrative whereas the fixed image is plucked out of the flow of experience, but there is always the question of the false image, the false narrative. Hollywood's cliches are for all purposes fixed images).
The new image, the novelty item, the shock of the new, and fashion are all very useful to capitalism-as is the idea that there is no fixed essence, no human nature-a blank slate that can be filled with manufactured desires. Human nature, if it exists, is fundamentally transgressive, restless, always seeking to compare itself with more static forms, to find itself in faraway places. And related to this last point is the need to break down or disrupt narratives since they are often closed in form. What capitalism requires most of all is boundaries and the crossing of boundaries.
[Also, a reference to what looks like an interesting book: Addiction by Design].
Now, here's an interesting idea: our freedoms are actually morphing into compulsions and addictions. Again, one can think of pornography but it applies to a wide variety of habits-from food consumption, to drugs, to shopping..from television, to e-mail, to gambling. We may now increasingly lack what Avner Offer calls the 'commitment devices' -that were once bound up with religion, tradition, and cultural norms-that helped us ignore attractive short-term enticements for longer-term goals and/or more meaningful ones. In other words, we had the ability to take a step back from our desires and preferences. To lose that ability is to be a slave to one's desires.
The constant desire for instant gratification is in some sense a regression to childhood impetuousness and self-centredness or perhaps it speaks of a long-held human desire to immerse oneself in the moment, some sort of 'oceanic feeling' of forgetfulness, free from responsibility, the flux of time, and self-consciousness..ec-stasy: to not be oneself or one self and sign out, sign off, switch off. Not 'presence' but absence: to not be there or to just be all raw nerves, in the flow, the zone ('the body free of guilt,' Robert Hughes would say of some of Matisse's work).
Dyer says something similar about hotel rooms: to be in a place where you don't live but just are, a place where one just passes time, gives you a kind of freedom, the weightless freedom of nullity and perfect predictability. In a hotel room there is no time (note to self: must go back to Kraucer), just meaningless waiting in lobbies. Shopping malls, too: the architecture of no-place-like-home.
'These surfaces for rent'






