I never really paid attention to THE PINK RIBBON, that is until I was diagnosed with breast cancer. I remember so well feeling like THE PINK RIBBON didn’t represent me. And then feeling kind of guilty because, after all, I was now part of that group of women who under the umbrella of THE PINK RIBBON were breast cancer victims, breast cancer patients, breast cancer survivors…
To me, breast cancer was many things, but it definitely was not a pink ribbon. Breast cancer was an operation to remove my tumor. Breast cancer was tests to see if the bastard had metastised. Breast cancer was putting my life, as I knew it and planned it, on hold. Breast cancer was trying lots of different haircuts before shaving my hair. Breast cancer was doing 6 chemo sessions. Breast cancer was losing my hair. Breast cancer was feeling sick and nauseous. Breast cancer was vomiting. Breast cancer was wearing wigs. Breast cancer was going out on drunken London nights, and returning for a few hours to just being a 30 year old woman. Breast cancer was Sex and the City binges. Breast cancer was radiotherapy sessions. Breast cancer was hearing meaningless percentages about survival rates. Breast cancer was wondering if I was going to die. Breast cancer was wondering if I was gonna live. Breast cancer was thinking “Why me?”. Breast cancer was freezing embryos, with sperm bought in Denmark, in case my fertility was affected. Breast cancer was waiting for my hair to grow back once it was all over. Breast cancer was endless hospital visits, checks and tests for years. Breast cancer was a sigh of relief every time the results came back ok, clear, fine.
Breast cancer was all of these things and more. But it was never a PINK RIBBON. And as time went on I started hearing critical public voices, that made me realise I was not alone in not feeling represented by THE PINK RIBBON. The sexualisation of it all, I mean, colon cancer is not as a attractive as breasts, right? The capitalisation of it all, with pink products (GHD hair straighteners, Vans trainers…you name it). Pinkwashing they call it.
And while I understand some people find solace in THE PINK RIBBON, if we want to support breast cancer research we can directly donate to a charity, a foundation or a programme. We do not need to buy something pink. Because remember, breast cancer is not necessarily a PINK RIBBON.









































