We’re proud to sponsor the Next Campaign Summit happening on January 15, 2026, at The Carlu in Toronto. Expect a full day of strategy, innovation & advocacy with 400+ leaders from across Canada. The DAAC will have a kiosk explaining our political ads transparency program to attendees - drop by to learn about what we do. Grab your ticket at: https://nextcampaign.ca/ #NextCampaign #nextcampaignsummit #cdnpoli #Toronto #politics #selfregulation
Digital Advertising Alliance of Canada (DAAC)
Advertising Services
Toronto, ON 1,882 followers
The not-for-profit association responsible for the AdChoices and Political Ads self-regualtory programs in Canada.
About us
The Digital Advertising Alliance of Canada (DAAC) is an independent, not-for-profit association led by Canada's leading national advertising and marketing associations. We uphold a robust and credible self-regulatory program for responsible online interest-based advertising (IBA) at YourAdChoices.ca and a transparency program for election-based advertising at PoliticalAds.ca. Through our AdChoices program, we empower consumers by providing transparency and control over the targeted advertising they encounter online. The program requires participating companies to clearly communicate their data collection and use practices while offering consumers the ability to manage the types of targeted ads they see. Our mission is to provide consumers with enhanced transparency and control, to establish and enforce responsible privacy practices across the industry for relevant digital advertising, and to build the trust of consumers and other stakeholders in the marketing and advertising industry. Companies interested in joining the program and enhancing consumer trust can register at https://youradchoices.ca/en/business-registration.
- Website
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https://www.youradchoices.ca
External link for Digital Advertising Alliance of Canada (DAAC)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, ON
- Type
- Nonprofit
- Founded
- 2013
- Specialties
- interest-based ads, self-regulation, accountability, advertising, marketing, privacy, transparency, and behavioural advertising
Locations
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Primary
Get directions
2238 Dundas St. West
PO Box 59045
Toronto, ON M6R 3B5, CA
Employees at Digital Advertising Alliance of Canada (DAAC)
Updates
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Join Didomi and the Digital Advertising Alliance of Canada (DAAC) for a live webinar to explore advertising privacy in Canada, AdChoices participation, and practical tools for compliance with special attention to Quebec’s unique framework. Register: https://lnkd.in/gQUhDz6g #privacy #canada #quebec #webinar
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Join us alongside Didomi for a live webinar to explore advertising privacy, AdChoices participation, and practical tools for compliance with special attention to Quebec’s unique framework. Register: https://lnkd.in/gQUhDz6g #webinar #adchoices #privacy #canada
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That's a wrap on our inaugural Privacy in Digital Media course, hosted at The Toronto Star. Thank you to our amazing first cohort. You asked thoughtful questions, and we hope we made privacy feel practical for your day-to-day work. Special shout out to instructor Peter Kosmala! Our next course date is February 26 - get signed up early to save your spot: https://lnkd.in/gXYQwe9n #privacy #digitaladvertising #adtech #privacyindigitalmedia #digtalmedia #Toronto #Canada #DAAC
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Clients Expect Answers. Be Ready. Privacy, cookies, and AI — clients are asking, and agencies need to lead. Join the Digital Advertising Alliance of Canada (DAAC) on November 6 for Privacy in Digital Media, a one-day course built for planners, buyers, and account teams who want to guide clients with confidence.
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Global Perspective, Canadian Focus Understand how Canada’s accountability-based privacy model compares to rights-based (EU), harms-based (US), and control-based (China/Russia) frameworks — and what that means for Canadian businesses. DAAC’s Privacy in Digital Media delivers global insight with local relevance. 📅 November 6 | Toronto + Virtual 🔗 https://lnkd.in/gXYQwe9n
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AI, Accountability, and Risk AI adds new layers of privacy risk — from bias to data governance. In this DAAC course, instructor Peter Kosmala explores what responsible AI means for organizations subject to Canadian law. 📅 November 6 | Toronto + Virtual 🔗 https://lnkd.in/gXYQwe9n
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Final Call for Agency Teams Media is changing fast — privacy, faster still. Join DAAC’s Privacy in Digital Media on November 6 and close the year as the agency partner clients trust most. 📅 November 6 | Toronto + Virtual 🔗 https://lnkd.in/gXYQwe9n
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Tools for Today’s Privacy Teams From Privacy Impact Assessments to consent management and privacy by design, DAAC’s Privacy in Digital Media covers the operational tools every compliance professional should master. 📅 November 6 | Toronto + Virtual 🔗 https://lnkd.in/gXYQwe9n
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Strengthen Your Advisory Role Legal and compliance teams are now trusted advisors, not just enforcers. This one-day DAAC training helps you translate complex privacy language into business guidance that teams can act on. 📅 November 6 | Toronto + Virtual 🔗 https://lnkd.in/gXYQwe9n