Today it was announced that Clorox will purchase Burt’s Bees for $925million. I have a huge emotional stake in that company, so I was profoundly troubled/sad/happy/confused.
I joined Burt’s in November 2003 when they had just been purchased for $185million by a private equity group. Roxanne Quimby (one of the two founders…Burt being the other) retained 20% of her stake in the company, and therefore some creative control. The changes that ensued were dramatic and amazing to be a part of.
When I left in 2006, we had increased our sales and distribution, and there were naturally rumors of us being purchased by L’Oreal or Revlon or some other cosmetic-focused company. The new CEO (John Replogle) came from Unilever, as did many high-ranking execs. Burt’s’ operations were trending toward Big Business, so I am not surprised that the Clorox sale happened.
I joined Burt’s in November 2003 when they had just been purchased for $185million by a private equity group. Roxanne Quimby (one of the two founders…Burt being the other) retained 20% of her stake in the company, and therefore some creative control. The changes that ensued were dramatic and amazing to be a part of.
When I left in 2006, we had increased our sales and distribution, and there were naturally rumors of us being purchased by L’Oreal or Revlon or some other cosmetic-focused company. The new CEO (John Replogle) came from Unilever, as did many high-ranking execs. Burt’s’ operations were trending toward Big Business, so I am not surprised that the Clorox sale happened.
Replogle is a really good guy. I trust him at the helm of “my” company. And all I have to say is: please, please, please John - take care of that precious place. Burt’s has revolutionized what we think about beauty products and the environment. Please take care of it. Please.
Thanks.
Here is my homeboy Ted (Director of Information Services at Burt's) and THE MAN himself.









and less about this:




and why do leigh and i have such prominent chins in this pic? no idea...
and my pit krew. awesome!
