In my view, the main reason Day 2 (Bezos term for mature, bureaucratic and dying) companies have a hard time innovating is they don’t know how to tinker, leave no room to tinker and actively suppress tinkering.
In this interview with Bezos, he said his seasoned manufacturing expert at Amazon told him that he needed to pace the release his ideas at rate the the organization could accept them.
https://www.youtube.com/watch?v=PJcUQDtpkpY
He thought that was profound, even though obvious, and it made him change his approach to incorporate more discipline in prioritizing his ideas.
I think many Day 2 execs will stop there and say, “See! That’s what we do and we are doing it right!”
But, then he flipped the script (at the 2 minute mark) and built an organization that could handle more ideas. “We built a company that is very good at doing more than one thing at a time.”
Bingo.
Though, I wonder…Bezos makes it sound like all the ideas came from him. I’ve read elsewhere that Amazon had an open culture to ideas, so that they didn’t all have to come from leadership.