Drone Deliveries in the UAE: How realistic is it?

The first reports for the experimental delivery drones being shot down came out of the U.S. in 2016 and 2017, says Dimple Jumani, Air Navigation Trainer at Sanad Academy. It is one of the GCC region’s first drone training facilities endorsed by the Dubai Civil Aviation Authority (DCAA). 

“In one of the cases, the person shot the drone, took the delivery package and just ran away,” Jumani says.

The incidents raised eyebrows about the viability of drones and the current methods of securing a drone from such attacks. “Because developing drone technology costs millions of dollars and if it takes one person to bring it down, then what is the future?” she says.

As the world shut down to prevent the spread of COVID-19, the pandemic exposed the cracks in the complex supply chains and led to production disruptions, particularly in the East Asia Pacific region. The United Arab Emirates also witnessed a negative impact on its logistics market.

As the pandemic saw an overarching demand in home deliveries, companies started looking for more efficient ways of deliveries with reduced cost, time, and human contact.

Image Credit: Zipline

Even before the pandemic, companies like Amazon, Walmart or even Uber had already been experimenting with drones to enhance the existing delivery systems. 

Walmart is also working with Zipline to launch a first-of-its-kind drone delivery operation in the U.S. Zipline can service a 50-mile radius, promising quick on-demand delivery within an hour. They use fixed-wing drones for their deliveries which can go up to 100 kmph (60+ mph) cruising speed over long distances.

To date, they’ve delivered more than 200,000 critical medical products to thousands of health facilities across multiple countries. In the coming years, the economic potential of drones is likely to increase as drones make their way into the commercial sector.

Goldman Sachs estimated that by 2020, there was going to be a $100-billion market opportunity for drones—helped by growing demand from the commercial and civil government sectors. 

Drone technology seems to be the next step in developing smarter and more connected cities. Drones have never been more appealing than they are right now. There is a growing demand in the  consumer market for this service, especially since social distancing protocols are in place due to the COVID-19 pandemic. 

Uber’s Middle Eastern arm Careem has also claimed that it is also working on drone deliveries for its food delivery service, Careem Now. The cab-hailing service did not respond to request for comment.

In order to ensure drones are not a threat to anyone or to themselves, there are a number of regulations put in place by the Dubai Civil Aviation Authority (DCAA). According to these rules, drone operations are limited to day time and must maintain a visual line of sight (VLOS) and fly only 400 ft above the ground with a maximum take-off weight of 25 kg.

Asam Khan, CEO of Exponent Technology Services, a drone solutions provider in Dubai, says that they have managed to conduct deliveries by drones up to one kilometre but points out the VLOS is a serious inhibition of turning drone deliveries into a practical solution. 

“It doesn’t make sense unless you can deliver 20 to 30 kilometres away,” Khan says. “As per law, flying within the visual line of sight of the pilot means a maximum of about one-and-a-half kilometres.”

“If that is the distance a drone can operate, it is cheaper to get packages delivered the usual way,” Khan says.

Exponent offers solutions which integrate Unmanned Aerial Vehicles (UAS) and auto-ID technologies. The company manages the product roadmap of the Unmanned Traffic Management (UTM) platform, which primarily deals with monitoring and tracking of drones.  

Image Credit: Exponent Technology Services

Tracking of drones is one of the safety nets for regulators as drone incursions into airport airspace were responsible for three shutdowns in Dubai in 2016 — one for as long as 90 minutes, resulting in loss of millions of dollars. 

Ayhan Kamil, Chief Commercial Officer at Exponent, explains, “If a drone goes into the engine of an aircraft, it could potentially lead to a big disaster. Even if there’s just one drone in the sky, that is a cause for concern. It is important to be aware of where a particular drone is at all times.”

To that end, Exponent has developed a product that registers operating drones into a system that will facilitate flight approvals. “Once you have the authorization in place, we can track and monitor those flights. Not only that, we can also ensure that there is separation and segregation between manned and unmanned traffic,” Kamil says.

Ayhan Kamil, CCO of Exponent Technology Services.

Currently, a multi-rotor is the most popular drone in the market. They are the easiest and cheapest option available for getting an ‘eye in the sky’ and exploring drone deliveries with. They are ideal for vertical take-off and landing (VTOL) and hence, can be applied to drone deliveries. 

Although the technology is still evolving, multi-rotors are fundamentally not very efficient as they consume a lot of energy to hover in the air. They require an on-board computer (autopilot) to pull off a stable flight. 

With the current technology available in the market, they can offer around 20 to 30 minutes flight time when carrying a lightweight camera payload. The more the payload, the less the flight time will be. 

Drones usually require Lithium polymer batteries for flights. Even though such batteries offer more power with less weight, they are not ideal to use for long-distance drone flights. These batteries cannot be left on a full charge for more than two to three days. They need to be discharged for safe storage.

Shafi Saidu, Director at Epic Film Production LLC, which offers drone services in video production industry across Middle East and Asia, says battery life is a challenge for long-distance drone flights. 

“A consumer drone cannot go more than the maximum duration of 20 minutes in ideal conditions. It depends on the wind condition, the payload. DJI drones can give practical 20 minutes. But, usually 15 minutes of flight time is a sweet spot,” he says. 

Niiveth Mani, a spokesperson for Dubai-based drone solutions provider Falcon Eye Drones (FEDS), agrees that there needs to be further development in batteries to match the requirements of delivery models for drones. 

“If we can unlock the limitations on batteries, we can support extended operation times for drones, allowing them to have a greater range,” Mani says. “But that advancement will come with time.”

Infrastructure is a major challenge that drones have to overcome especially in urban environments, says Kamil. The current city layout for drones isn’t as efficient and the process for upgrade will require an overall infrastructure transformation which has to be connected and sustainable. Dubai, particularly with its high rise buildings and proximity between structures, is not drone-friendly. 

Image Credit: Pixabay

There needs to be a dedicated airspace corridor so drones don’t crash into each other or objects around them. A drone also has limitations when it comes to altitude. But currently, drones have the support and enthusiasm of early adopters who are observing the possibilities of drones being used in public settings. 

The most recent development in the UAE has been the launch of Dubai Sky Dome project in Dubai. Announced last year, the project will see development of miniature helipads across the city and an air traffic control system called ‘Dubai Shield’. 

This project will allow for the delivery of packages and even the transport of passengers. The Dubai Civil Aviation Authority (DCAA) has also introduced legislations for UAVs to use domestic airspace and ensure security as well as prevent any disruption to the civil aviation airspace. 

The country is also exploring taking the logistics sector to a whole new level using drones. As it is, the UAE logistics market is expected to generate over $30 billion by 2025, according to the analysis by Ken Research

The report suggests that the market is estimated to be valued at more than $1.6 billion. To further boost the sector, companies are experimenting on autonomous vehicles and drone deliveries for efficient and faster last-mile deliveries.

In 2017, US-based drone company Skycart partnered with Eniverse Technologies, a startup based in Dubai, to develop an autonomous drone delivery service for use in the UAE. 

Waiting for official launch at the time the press release was published, the company promised to offer smart drones shipping solutions with cost savings and faster delivery times across Dubai. 

There seems to be no further development in this case and the companies did not respond to enquiries either.

Image Credit: Eniverse Technologies

Jumani says the delay could be because of various issues and since the regulations do not cover all aspects of drone flights, they cannot figure out their position in the market yet. 

“To enable a drone to fly within cities is really difficult. There is a question of public safety,” she says. “What if the drone malfunctions and falls out from the sky? Who will be responsible? It will take time to analyse how the drone will take good care of itself.”

Observing the trends that have emerged over the years, the technology is evolving faster than we can regulate it. In a number of videos shared with me, Exponent demonstrates how the technology for drone deliveries is already here. The company cannot share the videos publicly because of privacy and regulatory issues but confirmed it has pulled off many delivery solutions in Dubai with favourable results. 

“We have demonstrated the concept but we can’t get the permission to conduct those flights commercially yet,” Khan says. 

But that is it, these instances are all just experiments in a controlled environment. The current drone technology has already surpassed manned aircraft in endurance, range, safety and cost efficiency – but the research and development are far from over.

There are more legal limitations than technical issues to drone deliveries beyond the visual line of sight. 

Even though the technology is catching up, drones are being held back by the regulations in Dubai. A drone becomes very useful if it can travel five or even 10 km directly to its destination. It doesn’t have to follow traffic rules. But it requires constant vigilance, at least until the technology perfects itself. 

“Even if I could do a delivery over long distances, I still need a pilot for the drone,” Khan explains. “That pilot is more expensive than the guy on the motorbike. So, it’s still much cheaper to conduct deliveries through traditional methods.”

Image Credit: Pixabay

Autonomous drones will be able to bring down the costs. “A drone that does not need a pilot can automatically navigate itself from pickup point to the delivery point, drop the package, and then come back by itself. And if you don’t have a pilot, you save that cost.”

“So, beyond the visual line of sight or BVLOS and autonomous navigation system, this is where the future of drones lies,” Khan adds. 

In order for drones to become mainstream, technology and the infrastructure needs to be cheaper. That can be achieved through standardization, by doing things on a large scale which will automatically bring down the cost. 

“Standardization of technology is the key here but it is not enough,” Kamil says. “Supplementary data including weather, obstacle detection is also required. When all these components come together on one platform, it complements the platform’s capabilities and designs.” 

With further progress in the business model feasibility or economies of scale, it will become more clear on what sort of commercial viability exists.

Kamil explains, “The cut-throat competition among delivery companies, especially in Dubai, has enabled deliveries at very low cost. It’s pennies in comparison to what it would cost for a drone to do the same job as the guy on the motorbike.”

There are also ethical concerns when it comes to allowing drones with cameras to fly around cities, raising issues of privacy and safety. The primary concern with the flying of commercial drones over public space is that small mistakes could result in crashes that threaten the health, well-being and property of the public. 

Mani says that public perception is one of the main challenges they face as a drone solutions company. 

“They [drones] are either seen as invaders of privacy or something as trivial as toys. The more educated the general public is on drones and their benefits, the more industry penetration can be achieved,” says Mani. 

“But this shift in perception can only take place through awareness. More learning programs on drone technology should be incorporated into the curriculum and usher in a new age of drone professionals and tech literate youth,” he adds.

From the early days of drones, privacy and security were some of the issues that were raised and while the issues have not disappeared, they have lessened to a great degree. There’s a greater acceptance for seeing drones in the sky, says Khan. 

In terms of privacy, there are laws that make it illegal to use a drone with a recording device over somebody’s private property. “So, while you can own a drone with a camera, you’re breaking the law if you try to take a picture of somebody without their permission,” he says.

Noise pollution coming from the drones will be a bigger concern for the general public, says Khan. “Drones make a lot of noise as they fly. In domestic areas, one may be fine but if there were hundreds of these drones coming every two minutes. People won’t be okay with that.”

Saidu does not believe that the regulations will change any time soon to make room for drone delivery systems. “In near future, it may come if there is a big leap in drone technology. If you ask me, whether drones can deliver stuff … Yeah, it can, but it is not economical or practical when it comes to current market demands.”

There is no guarantee that in the next 30 to 40 years, whether human resource will be as cheap as it is today for such use cases.

“So anyone who claims that drone deliveries are either a great business model and are going to take over the skies in the next two to five years is fooling themselves,” says Kamil. 

The regulations required to truly unlock the exponential growth of drones haven’t been introduced yet. “If you want to fly a drone commercially, you need to have a trade licence and a company registered in Dubai. Sanad is endorsed by DCAA so we need permission from them to fly drones commercially in the city,” Jumani says.

The true potential of drones will only be unlocked once the regulations a re relaxed and cover all aspects of the technology involved.

“So, when Goldman Sachs and other research companies come up with a report, I don’t question the billion-dollar number, I question the timeframe,” Khan says.

He believes that the technology will be ready in another 10 to 15 years. “It is happening, but it’s happening a lot slower than what was predicted,” Khan says.

Observations on ‘Racism in the Newsroom’

Racism in the Newsroom was an intense session which brought fore a number of systemic issues that have been plaguing the journalism field as well as the society as a whole. A number of leading journalists were on the panel to share their experiences of working in the field and dealing with these issues on an everyday basis. 

I liked how Adrian Harewood defined journalism. He said: ”Journalism can demonise and distort, but it can also humanise and explain. It can divide and polarise and reinforce the status quo, but it can also heal, build solidarity and amplify the voices of the marginalised and the disaffected communities that are ignored.”

The conversation about biases was also an eye-opener. One of the concepts I really found interesting was the diffusion of responsibility. Giving the example of an incident that occurred in the mid 1960s, when 30 people witnessed the stabbing of a woman without a single bystander intervening can help.

Statistics that were shared showed that the choice to help the victim was racial as well as depended upon how many people were there to help. It really puts a lot many instances, that one usually comes across, into perspective.

Alley mentioned a study which was conducted in newsrooms across Canada, asking them to fill in information about the demographics around newspaper columnists and what the identities of people are in the offices that they’re working in. However, people were offended by the questions from the study. 

He highlighted the fact that people understood that a lack of diversity does exists within newsrooms but the issue is no one is ready to talk about it. 

The minute that we start to have this conversation, people get defensive so it creates an inability to actually address the issue.

The panel discussing the biases that indigenous journalists face in newsrooms highlighted the fact that media organisations hired them in order to fill the quota. They would get hired on a six-month contract or, a yearly contract. And that needs to change. 

Donnovan Bennett said that media organisations need to recognise that these voices are very important to the conversations in Canada.

There was also the discussion on names and its something I have never really given a second thought to before this: the idea that I have the power to ask people to pronounce my name correctly. 

Mahnoor’s and Kamil’s stories of how they struggled for years with this issue and had to settle for a different way to pronounce their names just to make it easier resonated with me.

VR Film Festival feedback

The first three films from the list that I watched were Clouds Over Sidra, Highway of Tears and A City Destroyed: The Halifax Explosion.

It is the first time that I had the experience of watching a VR video using a headset. I watched Clouds Over Sidra both with and without a headset to understand how it is different.

Virtual Reality aims to enhance user experience by offering access to immersive technology. The difference in the two formats is quite stark. The camera scene shifts with my eyes, allowing me to see different angles of a scene, as if I am actually standing in the middle of the concrete playground which has a huge football drawn on the surface.

I realised that the focus was on one point in the screen and the rest changed focus as I moved my head while looking at that particular point, just like it would in my peripheral vision.

In the scene where the gym area of the Zatari camp is shown, I see young boys sitting in a line, agitated and excited, waiting for their turn to wrestle as they observe the older boys wrestling in the centre. I was able to observe both sides of my perspective which would not have been possible in a linear format.

The scene where Sidra and her family are eating their meal together, it felt very intimate and intruding, as I watch in a VR setting. It seemed as if I am sitting with them, as she passes on the bread to others, one by one. One of her siblings comes running from the door behind me, I turned just as I saw him taking off his shoes and dashing to his mother’s side.

The scene where Sidra is talking to the camera, one can notice the fan mounted on the left wall and the carpet right where you’re standing in virtual reality. At one point, towards the end of the film, I looked down and could observe the muddy ground beneath.

In the bakery scene, it seems as if even I can smell the bread which is being made in front of me and laid out on a counter behind me.

Overall, the VR headset offered a fresh perspective and multiple sides to see a story from. It felt like living a day in a simulation with Sidra.

In the film Highway of Tears, the virtual reality video allowed me to view the home of Matilda Wilson as she narrates the 22-year-old incident with her daughter Ramona. As I was exploring her living room, I noticed an Elvis Presley poster on the left by the TV.

The personal setting, as Wilson looked in my (camera’s) direction as she talked, it felt more personal and moving watching the film in VR

As to the highway scenes, the perspective was such that I was viewing it as if I was standing by the roadside along the spooky highway which is lined up with dense forests on both sides.

And at the end, maybe it was a drone shot, zooming out. I did not like the sudden movements on the screen. It distorted my vision and made me dizzy, because either the frame was moving too fast or probably because I was moving my head too much, trying to see all sides of the scene in front of me.

A City Destroyed: The Halifax Explosion recreated the entire incident and the events leading up to it. It felt apocalyptic as the debris flew everywhere and I was standing right in the middle of it.

The moments right before the collision between Mont Blanc and the emo was very well shown in the VR video. This film was easier to follow as it was not as grainy as the other two, maybe because it was animation.

Apart from these three, I also saw Climbing Mount Everest VR Documentary. It was just a teaser of the actual film but showed some great visuals of the mountain climb up.

Virtual Reality helps fill the gaps that linear format leaves in the viewer’s mind. Out of all the films that I saw, my favourite was Clouds Over Sidra. It was very well documented and offered an insight into the refugee camp that would not have been otherwise possible.

On the whole, the 360 degree- VR videos offer an enhanced experience for viewers to completely immerse themselves in the content they are watching. The linear format is not as engaging as VR. This is something which is unique to this format.

I should have tried a VR headset before today but the prices of high-end models like Facebook Oculus. However, the Google cardboard VR headset allowed me to try it. I will consider investing in an high-end model for a better understanding of the aspects of VR technology.

Even though the technology is stuck in the Early Majority phase, it does have huge potential of becoming a part of watching content.

Is Quibi a good idea to adopt for news content distribution?

Quibi is an American subscription-based Over-The-Top (OTT) mobile streaming platform which is the brainchild of former Disney executive and DreamWorks Animation co-founder, Jeffrey Katzenberg. The platform aims to deliver short-form video on a mobile-only platform.

The OTT platform targets smartphone users, 25-to-35-year-old millennials, who are always on the go; those who are looking for a short videos called ‘quick bites’ to keep them occupied, for instance, on their way to work or during a short break. The platform hosts new episodes or ‘chapters’ every day, each with a length of 10 minutes or less. 

Katzenberg envisioned the idea of a disruptive innovation which delivers short-form scripted and unscripted content directly to a user’s smartphone.

The app is available to download on the Google Play Store and the Apple App Store. Quibi currently offers two subscription prices: $4.99 with ads or $7.99 without ads. 

The OTT platforms have revolutionised the pattern of content consumption in the market, proving to be a disruptive innovation model which has already crossed over to the late majority phase. 

The statement can be supported with the number of subscribers that are now opting for OTT platforms as compared to linear TV. The ensuing lockdown due to the pandemic also contributed to the growth of SVOD (subscription video on demand).

According to an article by New York Times, Netflix had 182.8 million subscribers as of April this year; Disney had 54.5 million Disney+ subscribers as of May 4; Amazon Prime Video has around 56 million subscribers in the US alone. Apple TV Plus and HBO Max have also launched this year but are struggling to make a mark in the streaming sector. 

Not only was Quibi late in joining the OTT bandwagon, it also launched in the middle of a pandemic. Mobile analytics firm Sensor Tower estimates only 4.5 million have downloaded Quibi in total since its launch. The platform is available in the US, Canada,  the UK, Ireland, Australia, and Germany, among others. In Canada, communications company Bell Media is Quibi’s marketing partner and the first Canadian provider of daily content for the new platform. 

While Quibi is mostly focussed on delivering entertainment content, the platform also hosts news programmes. There is potential to build small news snippets in the video form for users with the Turnstyle technology which aims to offer a better user experience by switching to landscape or portrait viewing. Content being made specifically for Quibi has been framed in a way so that it suits either aspect ratio.

However, Quibi has had a bad start owing to the Covid-19 pandemic, according to Katzenberg. The platform was launched earlier this year on April 6 with 50 shows at launch and 125 more slated to roll out this year.

Not only did the platform have to compete with the already saturated OTT market, the world was also adjusting to the lockdown. The platform was being launched for on-the-go users but with the pandemic restricting everyone to their homes,  the biggest selling point of the platform was rendered moot.

Quibi’s business model aims to satiate an endless appetite for entertainment. However, the concept is not new. The mobile-viewing feature is already available on Facebook, Instagram, Snapchat, TikTok and YouTube which also offer news in short-form videos for free. Further, the streaming app does not offer the option to cast content on a big screen.

Despite the fact that Quibi raised around $1.8 billion, according to the data provided by Crunchbase, and is backed by major players in the market including NBCUniversal, WarnerMedia, Lionsgate, and ITV, the platform has struggled to rope in paid subscribers.

Based on Technology Adoption Life Cycle model, Quibi seems to have lost momentum after reaching early adopters. The chasm between the early adopters and early majority is too great to cross with the current situation.  

Quibi Co-founder Katzenberg outrightly blamed the pandemic for the app’s inability to capture the audience attention despite hosting a star-studded content line-up which includes Jennifer Lopez, Sam Raimi, and the Russo brothers. 

Tracing Quibi’s growth since its launch using the Technology Adoption Life Cycle bell curve, it seems that the  platform was taken in by the illusion of growth and failed to factor in the chasm between the early adopters and the early majority.

In the initial days of launch in April, the platform saw nearly a million users who signed up for the 90-day free trial, Sensor Tower estimates. But the growth was short-lived with only 72,000 users who stuck around after the trial ended. However, Quibi is yet to announce an official subscriber count. 

There is still hope for Quibi as the world is slowly getting back on its feet and the platform’s target audience will be mobile again.

But the platform still faces a number of challenges. The platform has fallen flat on the expectations of the users who have a lot more options to choose from. 

The time to move from early adopters to early majority users is hard to predict because of the uncertainty due to the pandemic. The surge in users could also be attributed to the 90-day free trial after which the retention was only 8%.

It could be that the trial is already becoming cold and the chasm is widening as other platforms compete for eyeballs, even though Quibi keeps insisting it is not in competition with other OTT platform with long-form content.

In the reading, ‘Crossing The Chasm’, Tarzan’s example comes to mind where momentum plays a very important role to move from vine to vine. It seems as if Quibi has missed that momentum and is frantically jerking around trying to find a way to move forward without leverage. 

To conclude, the organisation can choose to be late majority in this case and hope to wait out the pandemic before adopting Quibi as one of the modes of content distribution. 

A Series of Unfortunate Events

It seems like Covid-19 has set forth a chain reaction – a series of unfortunate events. Lives are lost, the economy is in turmoil and life as we know it has changed. Like always, we must rise to the challenge and adapt with the changing landscape.

The media sector, while innovating to keep up the reporting during the pandemic, has not been spared either, especially the local media outlets. The pandemic spelled the doom for already weakening local media agencies.

With the digital age, the percentage of print readers was already on a decline and the pandemic proved to be an accelerant. Consumers are spending more time on screens than ever before.

Local media outlets mostly depend on subscriptions and advertising revenue in order to keep the doors open. After the world shut down, it became very difficult to keep the boat afloat due to the loss incurred over the months. 

Media sector was also affected with big conglomerates opting for mass layoffs and salary cuts in order to minimise the damage. 

The local media outlets with limited revenue stream were the first ones to experience the financial effects of lockdown. People who were laid off were the first ones to cut the cord of subscription to save money. Advertising sector also took a hit which brought the ad revenue to a halt as well. 

A report by Poynter explains the ravages of Covid-19 on local media outlets across Ameria.

The coronavirus has closed more than 50 local newsrooms across America.

What stands out in the report is that about 1,800 newspapers closed in the US since 2004, according to Penny Abernathy’s research on news deserts. Out of those, 1,700 were weeklies.

It seems like Covid-19 is here to stay for a while. It may take months before a vaccine can reach to the local level pharmacy. It will take years to recuperate from the economical damage caused by the pandemic and even longer to get a track of everything else.

Once a necessity at the breakfast table, newspapers are fast being replaced by news apps and websites. Those who still subscribe to them usually continue out of habit. How long before even they migrate to digital?

The new generation will not remember finding a newspaper on the welcome mat in the morning or sifting through the news pages to reach the crossword or sudoku. It is interesting that I myself rely solely on digital mediums including social media which is one of the sources for fast news.

I hope that we see the return of the newspapers and magazines, once a thriving industry but now turning into a trend of the past.

An Introduction

Following the need to stay up-to-date as well as keeping others informed, I have embarked on a journey to learn the tricks of the trade.

As a journalist, I hope to achieve great things, starting with the most fundamental ones. If I get those right, I am sure I will do a jolly good job of it.

For that purpose, I am creating this site as part of my assignment. I hope I am able to develop it into something that people would want to read.

And even after it is graded and everything, I pledge to continue posting stories here.

Given it is the year which brought us a couple of disasters, it is difficult to be optimistic about things. But hey, we can still try!

Here’s to a year of possibilities. Cheers!