Since replacing Kuala Lumpur as Selangor’s state capital in 1974, Shah Alam has come a long way from its days as a rubber and palm oil district. Today, it’s a sprawling city with gorgeous landscapes and booming business districts, and a population of about 550,000 residents.

Most would know Shah Alam for its world-famous mosque – the Sultan Salahuddin Abdul Aziz Mosque. Towering at 350 feet, the mosque’s majestic large blue and silver dome can be seen even from afar. The mosque isn’t the city’s only attraction, though – there’s much more to see and do.

A short history of Shah Alam

Shah Alam used to be known as Sungai Renggam, and was known for its palm oil and rubber plantations. Prior to Malaysia’s independence, the area was known as Batu Tiga.

In 1963, Sungai Renggam was marked for development by the Selangor government. The government intended for it to become the new administrative centre of Selangor. The present site, which is between Kuala Lumpur and Port Klang, was recommended by Vlado Antolic, a town planning advisor from the United Nations.

If you’re wondering how Shah Alam got its name, it was actually chosen by the former Sultan of Selangor, after his late father Sultan Alam Shah. You’ll notice that several other monuments, streets, and buildings today are also named after the late Sultan.

Shah Alam now

Shah Alam’s layout is similar to that of Subang Jaya and Petaling Jaya. Notably, its residential areas are surrounded by parks, commercial centres, shopping malls, tourist attractions, and office buildings.

Another distinct feature of Shah Alam is its commercial centres scattered throughout the city, dividing themselves neatly into 56 “Seksyens”. Here in Shah Alam, you’ll also be able to find numerous governing bodies located next to each other. The city is also home to the Malaysia Agriculture Park, or Taman Botani Negara Shah Alam, as it is now known.

What is there to do in Shah Alam?

Every year, tourists flock to this picturesque city to enjoy the myriad of attractions that it offers. Among businessmen, Shah Alam is also a popular venue to hold meetings and conferences.

Malls and Muslimah boutiques

Located at the heart of Shah Alam in Seksyen 14 is the SACC Mall. Priding itself as a “Neighbourhood mall with a difference”, this three-storey mall offers an impressive mix of retailers from all over the world. 

Those on the lookout for Muslimah fashion and accessories will be spoilt for choice. There’s a wide range of Muslimah boutiques offering stylish hijabs, shawls, tulle skirts, and more. If you crave more variety, you can always head to AEON, Plaza Alam Sentral, Ole-Ole Seksyen 18, and Anggerik Mall.

Accessibility

Shah Alam has a well-connected road network, and the KTM Komuter commuter train service provides public transportation for those who don’t drive. The city also has buses and taxis within commercial areas. In Seksyen 17, a hub provides express bus services for commuters to travel to major cities within Peninsular Malaysia. 

Additionally, Downtown Shah Alam is less than an hour away from Kuala Lumpur International Airport (KLIA), and just 15 minutes away from Sultan Abdul Aziz Shah Airport.

A city for art and history lovers

Shah Alam isn’t just a shoppers’ paradise – the city has several venues for those who love art and history. The Sultan Salahuddin Abdul Aziz Mosque, also known as the Blue Mosque, overlooks a landscaped park known as the Garden of Islamic Arts.

This park is inspired by the Quranic Garden of Paradise. It’s 14 hectares worth of Islamic artforms, such as calligraphy, sculptures, paintings and architecture. These are housed in nine galleries. The park is also occasionally used as a venue for traditional Islamic performances.

There’s also the Sultan Alam Shah Museum, also known as the Selangor State Museum. This museum houses many treasures and artefacts from Selangor’s history. The Selangor Islamic Arts Complex (Kompleks Kesenian Islam Selangor or Riyadh Fannil Islam) is located nearby as well, and is home to many varieties of Islamic calligraphy, known as khat. The complex also houses an Islamic Art College.

Other attractions

There’s much more to check out in Shah Alam apart from it’s malls and artistic offerings.

If you can spare the time, you can visit Lake Gardens, Bukit Cahaya Sri Alam Agricultural Park, and the Alam Megah Recreational Park. The Uptown Shah Alam flea market is also a popular choice among tourists. There is also Wet World, Malaysia’s largest water theme park chain.

Want to know more about Shah Alam and what else there is to do? Take a look at this article here.

Notable residential properties in Shah Alam

If you’re considering staying in Shah Alam, there are several condominium developments that might be worth checking out.

For example, there’s Elmina Green, which is expected to be complete in October 2019. With its lush greenery as a distinctive feature, this condominium will surely be a favourite among nature-lovers. There’s also Emira Residences, located near the Malawati and Shah Alam stadiums, and which has its own water gym.

If you’d like to explore more options, why not check out this list of the top condominiums in Shah Alam?

When the Epson Expression Premium XP-6100 Small-in-One Printer hit the market with the price of $150 per pop, reviewers were speculative about its capabilities. It boasts of photo-centric all-in-one inkjet abilities designed specifically for home-based businesses and families.

Its focus is on low print volume, top quality, speedy printing, detailed scanning and copying abilities. According to eagle-eyed watchers, it failed in dethroning its predecessor in terms of convenience and pricing, but its borderless printing warrants praise. It’s also slightly cheaper than the XP-7100.

When it comes to being the ideal home office or family-focused printer, its weight and physical attributes hit the mark for being able to fit into small spaces and is also lighter.

Epson Printers are All-Around Winners for Home and Office Printing

Epson inkjet printers are made for easy printing, simplifying the printing process and are suitable for everyday quality printing. Available all over the world, it boasts of a long lineup of top range printers with cool quick-print features with the ability to print everything from everyday documents to quality mock-ups.

It’s received an average score of 4.5 over 5 stars everywhere from reviewers.

It’s also easy to find reasonably-priced Epson printer ink cartridges for cheap near me, wherever you are in the world, because of its far-reaching network of distributors and agents.

m photos to homework assignments.

Advantages of Epson Printers Over Other Brands in the Market

Although the Canon Pixma came out on top on a list compiled by testers who spent hundreds of hours of in-depth testing, the Epson Workforce is only one small step behind it.

It boasts of a whole volley of features to make life easy for everyone from office workers to families. What with a reflex-like automatic document feature and duplexing, its lightning speed printing is impressive as well.

The icing on the cake is, of course, it’s easy to find Epson printer cartridges for cheap and the price of the printer itself.

The Cost of Using an Epson Printer

Epson printer price can range anything between $80 to $1,200 depending on the features you want on the printer. The Epson WorkForce, complete with its high-end range of features, is in the market for less than $100. The multi-purpose printer is good for printing, scanning, copying and is an awesome office buddy when it comes to double-sided printing. In fact, it is impressive for photo printing too which was what sealed the deal for families and individuals.

The downside is the price of the Epson printer ink cartridge. If you, however, own a printer like the Epson Expression ET-2750, there are supersized ink tanks that are not just productive but also compact and cost-effective.

If you get remanufactured Epson printer ink cartridges that come with 4 blacks, 2 cyan, 2 magenta, and 2 yellow cartridges in a pack of 10, it will save you a lot of money. The cartridges are made for Epson WorkForce and Stylus printer series. For Epson Expression Home XP-200 or WorkForce WF-2540, check out these Epson printer cartridges which are available for only $25.95.

How to Save Money on Printing

Whether you’re running a mid-sized business or a home-based one, saving money on printing and cutting overhead cost goes hand-in-hand with maximizing profits. A dollar here, a few dollars there – at the end of the day, it has quite an impact on the company’s operating costs.

Apart from getting your hands on cheap compatible Epson printer ink cartridges, one of the ways to effectively cut business expenses is to look at how efficiently we are printing documents in the office.

No matter where we are in the world, many more businesses are going electronic via electronic printing, opting for e-documents, and using cloud servers to store their documents. In traditional businesses, printing is still staple.

Considering the fact that paper recycling efforts never really took off because of cost, there are things we can do at home or in the office to be more environmentally-friendly. First off, we should be more efficient and effective in printing, reducing our carbon footprint, reduce cost, and increase profit.

But where do we start? We’re glad you asked.

1. Double-sided printing

Depending on your printer, printing on both sides can be time-consuming. Some printers are simply better at doing it than others. According to World Wide Funds, a company can save approximately up to $260,000 when they print 10% of their documents on both sides of the paper. Saving on just one sheet of paper per week, a company stand to save up to $700,000 per year.

If you get a good printer for your office or home, double-sided printing should be a breeze and a button-press away. Other things to take into consideration is the kind of paper you use for your printer. Normal reels of paper are made for conventional inkjet printers. They contain coatings, bleaching agents, pigments, and polymers designed to optimize the look and result of inkjet printing. Using the wrong type of paper for your printer might even bump up the cost of printer repair or replacement.

• Reduce the margin as much as you can
  What you can do is to adjust the printing default options to reduce the margin, squeezing in as much of the printing on the page as possible. Every millimeter count for something! It’s been shown that if you reduce the white space (including spacing), you’ll be using 14% less paper. This is on top of using cheaper Epson printer ink cartridge options.
  
  For starters, when you hit the ‘Print’ function, click on the page layout and select margin. Choose a narrow or moderate margin. In fact, you can even customize the margin yourself by choosing to have wider left margins (you need a wider left margin to punch holes for filing purposes) while leaving little white space on the right side of each page.
  
  
• Use the right font
  It’s easy for users to assume that every font bears the same fruit. What’s the difference between using Calibri as opposed to more standard fonts like Arial or Times New Roman? A lot, say the experts.
  
  We’re not looking at short term effects. Once you put the practice in place to use more cost-effective fonts for your printing, you’ll see the drop in cost in no time. Not only will you be saving on the cost of printing, but there will also be fewer discarded printer ink cartridges in the landfills. On top of that, because of increased efficiency, it sucks up less electricity.
  
  
• Use an efficient printer, cartridges and toners
  This might sound like a given but you’ll be surprised with how little research people do before purchasing their printers. When you use an efficient printer, it will change your work habits dramatically.
  
  The printer is due for a replacement if it jams easily, produces curled paper, smudges and streaks, forces you to reprint pages, or uses toners that are not environmentally-friendly.
  
  
• Print only when necessary
  Even if we’re already using cheap Epson printer ink cartridges, we should do our level best to print only when necessary. For some businesses, going electronic is not yet a viable option. We are far behind in terms of turning all our worldly document electronic because we still need signed acknowledgment forms, invoices, receipts, legal papers, agreements, etc. Electronic may work well for some business, others, not so much because of the nature of the business and work.
  
  If possible, choose a printer brand that allows for replacement cartridges and has a recycling program. Epson runs recycling programs for their inkjet cartridges, LFP cartridges, toner cartridges, Catalina, Epson ColorWorks, and Epson LabelWorks. Users are encouraged to sign up for their programs for perks and discounts.
  
  
• Using compatible and refillable cartridges
  The only problem with refilling ink cartridges is the refilling process itself; it can be a messy affair, especially if you’re just learning how to do it. These low-cost options are popular with offices that print a large number of documents on an everyday basis. The other option is to use compatible Epson ink cartridges. Since original printer ink cartridges are fantastic, a compatible one is worth it if you find a reliable and responsible supplier because not only is it cheaper, it won’t affect the printer’s warranty.
  
  It is also a known fact that original manufacturers don’t fill up new ink cartridges to their maximum capacity. When you use a compatible Epson printer ink cartridge, it’s a whole different story. They’re awesome for both text and photos and perform well for high-quality scanning. The cartridges can be used up to 2 to 3 times before you throw them away for good.
  
  So, if you’re not down for the messy refilling yourself, use remanufactured or compatible Epson printer ink cartridges instead.

Finding the right Epson Printer Ink Supplier and Online Store

Companies, websites, groups and individuals selling refilled, remanufactured, and compatible Epson printer ink cartridges are a dime a dozen out here on the internet. The hard part is finding one that offers not just a wide range of products but also good customer service, excellent response rates, constant contact, and money back guarantee.

A good supplier also knows about developing a long-term relation and customer satisfaction. It needs to understand the problems faced by companies when using their ink cartridges and the constant need for a steady supply.

If they offer a reward and customer loyalty program, go for it because the more you buy, the more points you earn, and the more you save!

The Epson compatible ink supplier should also have a good inventory and a wide range of printer cartridges available. In some cases, there could be multiple printers in one home or office. It will be a hassle for the user to have to use different suppliers for Epson PictureMate Flash series and Epson Expression Premium Series.

A good one-stop-shop should carry cartridges for most major printer brands and models in the market. To find out more about available cheap Epson printer compatible ink cartridges, start with selecting your printer model on our website.

While QR Codes is quite the norm in some parts of the world, it is still quite a ‘new’ thing in the United States. When they first started entering the marketing and online promotion scene, many were skeptical about whether they would actually last the distance. Many wondered about how effective it would be in the overall scheme of things. Others just brushed it off as an Asian fad that will probably disappear from the face of the earth and gave it mere months to live. From the looks of things, it looks like QR Code is outliving its initial life span in the United States.

What with Augmented Reality entering the scene too.

AR, Augmented Reality, works pretty much the same way other existing barcoding system works too….only like its on steroids. It is a pity that news about Esquire Magazine using AR for a whole magazine missed its target, just because they were one of the early adopters of QR Code and Augmented Reality.

What brought my attention back to Augmented Reality is when I was languidly browsing Youtube for materials to write about that I chanced upon a really cool advertisement from Cisco telling us that they are working round the clock to get everyone connected to the internet, that they want to work on ‘waking up an advertisement’. Basically, what Esquire Magazine was trying to do to traditional media.

Some of you might be a little confused about what that means….I have included the advertisement at the end of this article, have a look at it if you are curious. The company even went as far as to print out a code and instructions to download their free app which can let you ‘wake up T-Shirt’. I just think that the idea is pretty neat.

AR is similar to QR technology, and some might say that they work more or less hand in hand, one should exist with one another. Or AR is simply an amplified version of QR Codes. AR lets businesses or people tell consumers and educate them about products and services via visual and audio aid. AR augmentize the potential of QR Codes.

QR and AR technology can be used to video games too, so, I can only imagine how excited pro gamers and developers are about connecting the internet, video, audio and gaming all in one app. The stuff that we see and imagine in movies is finally coming to life, I would say.

Marek Macner did some sports, including scuba diving, during his free time before he was diagnosed with Lymphoma. When Covid-19 swept over the world, continent by continent, he knew he had to step up to the plate.

He had been in the medical field and knew of easy solutions like a helmet based ventilator that can turn things around at a much faster pace. His passion and vision convinced his friends, family, and acquaintances to help out.

Marek Macner’s daughter, Karolina, is working in a bank in New York City, the hardest-hit city in the United States, and she knew her father was deep-diving into Covid-19 solutions back home in Poland. Physically separated only by geographical distance, she found ways to help her father spread his message thanks to her exposure and knowledge in online strategies.

And that’s when they found a group of enthusiasts who were geared for the same mission – to help people all around the world with their skills, experiences, and knowledge.

Marek Macner is actively helping to curb the Covid-19 death rate from his home in a suburb of Poland. Through Facebook and other online means, connections were made with people of like-mind from all around the world. It was fuel to his fire.

The condition of his health was no deterrent, that’s how urgently he saw the mission.

The Beginnings of the Mission

Many have shared before him about the feasibility of using basic scuba diving gear to efficiently deliver oxygen to patients with respiratory ailments. When the world was first confronted with a worldwide pandemic that involved robbing a patient of his or her lifeline – oxygen – he wanted to tip the scales.

This is not the first time the use of scuba diving gear for purposes other than diving has come in handy. Some have combined the practical use of diving gear with 3D printed plumbing supplies to deliver cost-effective masks for Covid-19 and respiratory patients.

After all, the idea is to control the oxygen supply and contamination level around the Coronavirus patient as quickly and efficiently as possible.

His staid support for communities, groups, and individuals who are also actively helping others saw him connecting with global citizens who have invested time and money into coming up with their own affordable versions of helmet ventilation systems. He shares much of his discoveries, data, and designs on Facebook.

Heartened by the commitment and sacrifices of those around him and around the world, he has designed prototypes, samples, and complete helmet ventilators right from his home studio.

Those designs are free for download on his website.

The Red Tape Problems of the ‘Unconventional’

The helmet based ventilators are proven, workable solutions for respiratory patients in many parts of Europe and the United States. They have even received positive feedback from government bodies in Europe for treating Covid-19 patients.

As noted by Marek in his interview, it takes time to get the documentation and certification together.

Working closely with government officials and local administration is dragging things out. In some parts of the world, however, ‘improvised PPE’ has made it past the red tapes with FDA. Like many others, Marek is also planning, designing, and producing his own armory of helmet based ventilators to scale up the production due to the urgency of the situation.

Zeroing In On Helping Those In Need

Marek, however, is undeterred by the obstacles and delays standing in his way. A one-man-show, he designs helmet based ventilators in his home studio with the help of a 3D printer. His helmets have, so far, been delivered to hospitals although the supply could have been upped.

Beyond that, Marek, with the help of his daughter, freely shares his designs and ideas online with others, in hope of helping those who are in desperate need.

Marek is, as far as he can tell, the only person in Poland to be making helmet based ventilators despite the continued shortages of ventilators in his home country. Many underdeveloped countries are also fighting the shortage of ventilators in hospitals.

“Doctors have to make very difficult decisions every day – who gets to live, who does not. The doctors and physicians in Italy and everywhere around the world, are forced to play God because of the shortage of ventilators,” he shares thoughtfully.

And he’s right.

Being in such an unenviable position can leave a deep, long-lasting psychological effect on those who make those decisions.

Passionate About Spreading the Word

Like many others in his network, Marek is passionate about helping those in need. He knows that with the use of the helmet based ventilators, lives can be saved. Even Canada is getting on board.

He believes that we can step up the tempo in producing these helmets by getting them assembled and tested more quickly. Within a more respectable time frame, the helmets can be ready for dispatch to hospitals, beating the clock, reaching those in need faster than the virus can.

Marek has met a lot of like-minded professionals and humanitarians who knew the inner workings of helmet based ventilators and they’ve remained in contact while doing their own things in their homes or workplaces. Their shared motivation is to reach as many people in need as possible.

Part of the process is to get the backings from world organizations and local governments and hospitals.

Beating the Virus at its Own Game

When the virus took hold of the world of medical science, the focus was on intubation.

Some in the industry believe that intubation may not be the best choice.

QUOTE: “This is not to say that the pathophysiology underlying it is similar, but clinically they look a lot more like high-altitude sickness than they do pneumonia,” Kyle-Sidell said in a Medscape interview.

Frontliners have been saying, time and time again, that non-invasive intubation could save the lives of Covid-19 and respiratory patients. The main goal should be to avoid intubation as much as possible.

The message seems to be coming through stronger and stronger by the day as data streams out from severely affected countries.

In Italy, a country with 213,000 confirmed Covid-19 cases and nearly 30,000 deaths (accurate at the point of writing), revealed that 20% to 30% of their patients had benefited from using helmet based ventilators.

These figures should not be sidelined or ignored. More data will be coming out as we continue this fight against the virus.

 

The Efficiency of a Helmet Based Ventilator

There are many benefits to using a helmet based ventilator but the biggest one is that they’re easy to assemble and are affordable.

The downside? The resistance.

The helmet based ventilation system is an approach and method that is unfamiliar and not widely accepted (yet) in the medical field.

If these inventors can produce working ventilation systems from their homes, with simple 3D printers and available designs and documentation, we know we can do more in drastically-affected countries.

Innovators like Marek, including Dr. Gelland, are producing these solutions on their own because of their commitment to helping those in need. If Marek can produce thousands of helmets in weeks, with the help of his family members and friends, big manufacturers with high capacity equipment can really move the needle forward!

These helmets are already well-known in many parts of the world in the medical field. We have doctors who worked abroad on Covid-19 cases who are already trained to assemble and use these helmet based ventilators. The problem is, when they come back to their home countries, such as in the case in Poland, there are no helmets available. 

In fact, helmets that are made in the United States are being shipped out to countries like Spain, Ukraine, and South Africa, just to name a few.

Getting the Word Out

Considering this, the word needs to get out. More people need to know about the efficiency and high-performance level of helmet based ventilators for Covid-19 and respiratory illness patients like pneumonia. After all, helmet ventilators have been in use for more than 30 years in some parts of Europe.

Technology played a big part in connecting these passionate, innovative individuals and groups together. Now, it is all about maneuvering their way around the red tapes and full-stops in the industry. Our lead, Aurika Savickaite, has already talked with the New York Times, WSJ, Huffington Post, and others.

Selfless Sacrifices

Marek’s endeavors should be a shining example to people all around the world. By making his designs available on his website free of charge, he is showing the world that we need more people who care.

Even as we speak, news of 15 children in New York who were hospitalized, possibly linked Covid-19-linked, has been making its rounds.

QUOTE: “Since being hospitalized, five of them have needed a mechanical ventilator to help them breathe, and most of the 15 “required blood pressure support.”

In times like these, even individual states within the United States are fighting amongst themselves to attain the much-needed ventilators. We have to put in the paces against this phantom virus to reach as many people in need as possible.

A Possible Reprieve, Not Yet The End

As we approach the summer months, some countries may go through a short respite from the Covid-19 onslaught. However, in smaller countries, in sidelined villages and locked-down countries, they face an even more dire need for help and outside aid.

The saving grace may come from these small groups of good samaritans who are already working on the helmet based ventilators to keep the pendulum swinging.

The helmets can be used to facilitate healthcare workers or on a repairman assigned to a closed-off hospital or quarantined area to provide medical assistance or carry out simple repair works.

When someone enters these quarantined areas, they are automatically placed under a two-week quarantine before they can leave. It’s not uncommon for hospitals to strike out when they need to get someone into the quarantined area.

The helmet based ventilators will help these service people get in and out of the hospital or quarantined area safely. They are protected by the helmet which filters the atmospheric quality around them and they can enter and leave the hospital contamination-free.

Conclusion

People like Marek are everywhere. We just have to take part in their causes when they are hot on the heels of medical revelations. It is now up to the authorities and governments to recognize their effort and give these innovative inventions a chance.

We are sure we will be seeing grander medical innovations from people like Marek in the future.

Marek Macner did some sports, including scuba diving, during his free time before he was diagnosed with Lymphoma. When Covid-19 swept over the world, continent by continent, he knew he had to step up to the plate.

He had been in the medical field and knew of easy solutions like a helmet based ventilator that can turn things around at a much faster pace. His passion and vision convinced his friends, family, and acquaintances to help out.

Marek Macner’s daughter, Karolina, is working in a bank in New York City, the hardest-hit city in the United States, and she knew her father was deep-diving into Covid-19 solutions back home in Poland. Physically separated only by geographical distance, she found ways to help her father spread his message thanks to her exposure and knowledge in online strategies.

And that’s when they found a group of enthusiasts who were geared for the same mission – to help people all around the world with their skills, experiences, and knowledge.

Marek Macner is actively helping to curb the Covid-19 death rate from his home in a suburb of Poland. Through Facebook and other online means, connections were made with people of like-mind from all around the world. It was fuel to his fire.

The condition of his health was no deterrent, that’s how urgently he saw the mission.

The Beginnings of the Mission

Many have shared before him about the feasibility of using basic scuba diving gear to efficiently deliver oxygen to patients with respiratory ailments. When the world was first confronted with a worldwide pandemic that involved robbing a patient of his or her lifeline – oxygen – he wanted to tip the scales.

This is not the first time the use of scuba diving gear for purposes other than diving has come in handy. Some have combined the practical use of diving gear with 3D printed plumbing supplies to deliver cost-effective masks for Covid-19 and respiratory patients.

After all, the idea is to control the oxygen supply and contamination level around the Coronavirus patient as quickly and efficiently as possible.

His staid support for communities, groups, and individuals who are also actively helping others saw him connecting with global citizens who have invested time and money into coming up with their own affordable versions of helmet ventilation systems. He shares much of his discoveries, data, and designs on Facebook.

Heartened by the commitment and sacrifices of those around him and around the world, he has designed prototypes, samples, and complete helmet ventilators right from his home studio.

Those designs are free for download on his website.

The Red Tape Problems of the ‘Unconventional’

The helmet based ventilators are proven, workable solutions for respiratory patients in many parts of Europe and the United States. They have even received positive feedback from government bodies in Europe for treating Covid-19 patients.

As noted by Marek in his interview, it takes time to get the documentation and certification together.

Working closely with government officials and local administration is dragging things out. In some parts of the world, however, ‘improvised PPE’ has made it past the red tapes with FDA. Like many others, Marek is also planning, designing, and producing his own armory of helmet based ventilators to scale up the production due to the urgency of the situation.

Zeroing In On Helping Those In Need

Marek, however, is undeterred by the obstacles and delays standing in his way. A one-man-show, he designs helmet based ventilators in his home studio with the help of a 3D printer. His helmets have, so far, been delivered to hospitals although the supply could have been upped.

Beyond that, Marek, with the help of his daughter, freely shares his designs and ideas online with others, in hope of helping those who are in desperate need.

Marek is, as far as he can tell, the only person in Poland to be making helmet based ventilators despite the continued shortages of ventilators in his home country. Many underdeveloped countries are also fighting the shortage of ventilators in hospitals.

“Doctors have to make very difficult decisions every day – who gets to live, who does not. The doctors and physicians in Italy and everywhere around the world, are forced to play God because of the shortage of ventilators,” he shares thoughtfully.

And he’s right.

Being in such an unenviable position can leave a deep, long-lasting psychological effect on those who make those decisions.

Passionate About Spreading the Word

Like many others in his network, Marek is passionate about helping those in need. He knows that with the use of the helmet based ventilators, lives can be saved. Even Canada is getting on board.

He believes that we can step up the tempo in producing these helmets by getting them assembled and tested more quickly. Within a more respectable time frame, the helmets can be ready for dispatch to hospitals, beating the clock, reaching those in need faster than the virus can.

Marek has met a lot of like-minded professionals and humanitarians who knew the inner workings of helmet based ventilators and they’ve remained in contact while doing their own things in their homes or workplaces. Their shared motivation is to reach as many people in need as possible.

Part of the process is to get the backings from world organizations and local governments and hospitals.

Beating the Virus at its Own Game

When the virus took hold of the world of medical science, the focus was on intubation.

Some in the industry believe that intubation may not be the best choice.

QUOTE: “This is not to say that the pathophysiology underlying it is similar, but clinically they look a lot more like high-altitude sickness than they do pneumonia,” Kyle-Sidell said in a Medscape interview.

Frontliners have been saying, time and time again, that non-invasive intubation could save the lives of Covid-19 and respiratory patients. The main goal should be to avoid intubation as much as possible.

The message seems to be coming through stronger and stronger by the day as data streams out from severely affected countries.

In Italy, a country with 213,000 confirmed Covid-19 cases and nearly 30,000 deaths (accurate at the point of writing), revealed that 20% to 30% of their patients had benefited from using helmet based ventilators.

These figures should not be sidelined or ignored. More data will be coming out as we continue this fight against the virus.

The Efficiency of a Helmet Based Ventilator

There are many benefits to using a helmet based ventilator but the biggest one is that they’re easy to assemble and are affordable.

The downside? The resistance.

The helmet based ventilation system is an approach and method that is unfamiliar and not widely accepted (yet) in the medical field.

If these inventors can produce working ventilation systems from their homes, with simple 3D printers and available designs and documentation, we know we can do more in drastically-affected countries.

Innovators like Marek, including Dr. Gelland, are producing these solutions on their own because of their commitment to helping those in need. If Marek can produce thousands of helmets in weeks, with the help of his family members and friends, big manufacturers with high capacity equipment can really move the needle forward!

These helmets are already well-known in many parts of the world in the medical field. We have doctors who worked abroad on Covid-19 cases who are already trained to assemble and use these helmet based ventilators. The problem is, when they come back to their home countries, such as in the case in Poland, there are no helmets available. 

In fact, helmets that are made in the United States are being shipped out to countries like Spain, Ukraine, and South Africa, just to name a few.

Getting the Word Out

Considering this, the word needs to get out. More people need to know about the efficiency and high-performance level of helmet based ventilators for Covid-19 and respiratory illness patients like pneumonia. After all, helmet ventilators have been in use for more than 30 years in some parts of Europe.

Technology played a big part in connecting these passionate, innovative individuals and groups together. Now, it is all about maneuvering their way around the red tapes and full-stops in the industry. Our lead, Aurika Savickaite, has already talked with the New York Times, WSJ, Huffington Post, and others.

Selfless Sacrifices

Marek’s endeavors should be a shining example to people all around the world. By making his designs available on his website free of charge, he is showing the world that we need more people who care.

Even as we speak, news of 15 children in New York who were hospitalized, possibly linked Covid-19-linked, has been making its rounds.

QUOTE: “Since being hospitalized, five of them have needed a mechanical ventilator to help them breathe, and most of the 15 “required blood pressure support.”

In times like these, even individual states within the United States are fighting amongst themselves to attain the much-needed ventilators. We have to put in the paces against this phantom virus to reach as many people in need as possible.

A Possible Reprieve, Not Yet The End

As we approach the summer months, some countries may go through a short respite from the Covid-19 onslaught. However, in smaller countries, in sidelined villages and locked-down countries, they face an even more dire need for help and outside aid.

The saving grace may come from these small groups of good samaritans who are already working on the helmet based ventilators to keep the pendulum swinging.

The helmets can be used to facilitate healthcare workers or on a repairman assigned to a closed-off hospital or quarantined area to provide medical assistance or carry out simple repair works.

When someone enters these quarantined areas, they are automatically placed under a two-week quarantine before they can leave. It’s not uncommon for hospitals to strike out when they need to get someone into the quarantined area.

The helmet based ventilators will help these service people get in and out of the hospital or quarantined area safely. They are protected by the helmet which filters the atmospheric quality around them and they can enter and leave the hospital contamination-free.

Conclusion

People like Marek are everywhere. We just have to take part in their causes when they are hot on the heels of medical revelations. It is now up to the authorities and governments to recognize their effort and give these innovative inventions a chance.

We are sure we will be seeing grander medical innovations from people like Marek in the future.

Engineers are known to be meticulous, have an eye for detail, and if they have a thick resume to boot, they can also command a good salary. With job growth of at least 7% every year and $110,000 annual salary for engineers globally, they also make up some of the highest-paid jobs in the world.

And there’s a reason for this.

Engineers are people who act as the link between maths and science with real-life, developing and designing practical and cost-effective solutions to our everyday problems. That’s why when we use the word ‘engineer’ as a verb, it is to describe the act of concocting up a workable solution.

Some engineers act based on proven works of science while others develop new products, depending on the situation, country, and industry. They are viewed as people who put the wind in our sail when major projects are going on.

On top of designing a building, companies hire them to continuously maintain the condition of the building or factory machinery to ensure its safety. We also need engineers in the aerospace industry where technological advancement can radically shift a whole country’s economy.

If you like solving problems using science, technology, maths and putting into motion complicated techniques, engineering is what you should study,

With so many different engineers needed in the job market, start with talking to people you’re familiar with about your career path. And then narrow down your search by exploring the careers of the world’s top 5 types of engineers.

1. Chemical Engineers

Based on its title, we know that these are the types of engineers who are experts in biological processes, chemical reactions, and the usage of materials and substances. They are the toplines in pharmaceutical companies.

Chemical engineers use their knowledge and analytical skills to work with new technologies and scientific discoveries to enhance people’s lives. Any company that deals with raw materials and converting them into consumer products require the help of chemical engineers; chemical engineers are in high demand in the oil and gas industry.

With a keen eye out for new technologies, practical and analytical training, and an interest in bringing to life what they know, chemical engineers are also linchpins in consultancy and contracting firms in industries involving pollution control, artificial intelligence, environment and energy protection and conservation, and developing alternative energy.

2. Civil Engineers

The everyday life of every civil engineer differs greatly from one to another because while some civil engineers might be tasked with developing a country-wide transportation system, civil engineers are also needed to maintain a building or current infrastructure.

QUOTE: According to the Bureau of Labor Statistics, Civil Engineers make approximately USD$87,000 a year and has been growing at least 11% rate – Bureau of Labor Statistics

Civil engineering courses often attract those who have a keen eye out for details, maths, and science, and who have an interest in designing and building things. Its career path may also involve coming up with solutions for the maintenance of railways, factories, high-rise buildings, airports, public facilities, power plants, sewage systems, irrigation projects, and many others.

A civil engineer, because of his or her breadth of knowledge, is often involved in the planning stage right down to doing presentations in front of clients. The acerbic role of a civil engineer means being able to work according to a mapped-out plan. For massive projects, missing a deadline could cost tens of thousands of dollars, if not millions, to the company. 

So, if you’re interested in a civil engineering career, you’ll get a better idea of whether you would like to work with structural, transportation, geotechnical, environmental and architectural engineering as you delve into the course.

3. Computer Engineers

A career in computer engineering is one of the more modern and ever-evolving ones. People who work in the computer engineering industry are often also experts in either electrical engineering and computer science. They marry the world of software development and hardware related solutions whether it is enhancing current computers and software or coming up with new products, packages, and solutions. 

Courses in computer engineering overlap ones under computer science degrees…and for very good reasons. What a computer engineering degree covers is often more unique in the sense that they go into microscopic details of both micro-processing and computer architecture.

Not only are computer engineers required to delve into using the latest technology to develop something like an industrial robot that requires consistent testing and integrating, but they’re also handy people to have for computer hardware maintenance. Using precise functional requirements, computer engineers dig into the dirt of cost-effectiveness, reliability and safety issues. The subject matter could range from anything like developing A.I. toys to powering up plants.

4. Electrical Engineers

Electricity…it’s something none of us in the modern world can live without and yet, have very little knowledge about. That’s why we need the expertise, experience, and knowledge of an electrician or electrical engineer to fix small to large-scale energy-related problems.

To explore your career and job prospects after graduating from an electrical engineering degree, read this. 

The industry is divided into two major parts:

1. One that deals with large-scale electrical, electronics and power generation and supply
2. One that deals with smaller-scale electronic circuits which often includes dealing with the power supply of a home to a network of computers

The modern world would consistently need the expertise of electrical engineers because we need an expert hand in the designing, developing, testing and supervising of everyday electrical equipment, electric motors, radars, navigation systems, power generation equipment, and communication systems.

Electrical engineering is the perfect course for those who are interested in how electrical devices work and how to fix them. If you’re curious about powering the world into the next technological phase using electrical systems, this is the course for you.

5. Mechanical Engineers

Some people enjoy tinkering under the hood of things like their television sets, a car, or the washing machine – these are the people who would make perfect mechanical engineers.

Mechanical engineers are tasked with designing, manufacturing, developing and maintaining mechanical systems. Throughout their degree courses, students of mechanical engineering will study everything from fluid dynamics to statics, thermodynamics, stress analysis to mechanical design. They’re people who are ready to put the boots to the ground and handy people who work in offices (who sometimes make trips to worksites) to come up with feasible and cost-effective solutions to everyday problems.

Although most mechanical engineers are hired because of their keen interest in equipment and machines, they’re also needed in the R&D department of the manufacturing sector. The course covers a wide range of topics which might help students zoom in on their preferred industry.

So, when you’re done with your degree, you can take your pick from industries like transportation, combustion, nanotechnology or robotics because you would have taken a page or two off the textbooks during your degree studies. In fact, mechanical engineers can set a plan in motion to earn even more money to enhance their career prospects.

Conclusion

In the United States, it costs almost $155,000 for a four-year study bachelor’s degree from a reputable university. In Malaysia, students can complete a UK 3+0 engineering degree at the cost of approximately $55,000, depending on the course and university, of course. The engineering degree carries the same weight as the one obtained from a UK university and costs far less.

There continues to be a great demand for engineers in the world today and it will only continue to grow and expand because they act as the much-needed bridge between technology advancements, science, and maths with everyday human lives.

Freshies with new engineering degrees can earn approximately RM2,500 per month, depending on industry and specialisation, for the first few years of their careers. In 2017, a study revealed that experienced engineers command one of the top salaries in the world which include construction engineers, industrial chemist, and petroleum engineer.

First, discover the world of foundation programmes, undergraduate programmes, and postgraduate programmes with Edmates. Interested in finding out more about getting an engineering degree in Malaysia? You’ve come to the right place! Complete this simple online form on our website and we’ll get back to you about your options and the Malaysian universities we think might be a good fit.

There are a few types of specific printers used by both homes, home businesses, retail outlets, and major businesses and they’re generally broken down into a few – the thermal transfer printers and thermal label printers.

The Thermal Label Printer is often used by businesses and retail outlets. These specific thermal label printers are used to print out labels, receipts, vouchers, ID cards, and signs to hand out to customers, or labels for packaging. 

Homeowners would sometimes own a thermal label printer too especially if they have a home-based business or need to print out labels (on cute sticky tapes) for their kids’ projects, label food in the refrigerator, bookshelves or other home devices and appliances just to make life easier.

When it comes to the latter, the ever-popular Dymo and Zebra printer labels are used.

The biggest advantage of using a thermal label printer is that it is low maintenance, operates at a fraction of the cost of a normal printer, removes the hassle of consistent replacement of parts like ink, toner and drum units, produce speedy prints and top quality labels. In short, it’s all about the biggest bang for the buck. It costs only $9.96 for a roll of compatible 220 Dymo labels and 500 4″ x 3″ Zebra labels here, a highly competitive rate! It was reported that a good thermal label printhead would last up to 10 years if maintained properly.

At the point of writing this article, some of the leading thermal label printers in the market are as follows:

• Brother Professional Thermal Label Printer
• Dymo Labels Printer
• Zebra Labels – Direct Thermal Printer
• Rollo Label printer for commercial use
• And many others

So, let’s break things down and explain how they’re different to help you decide which one to invest in.

What’s a thermal label printer?

There are two main types of label printing – direct thermal and thermal transfer printing. Both types of printers apply heat to produce what eventually produces what you see printed on labels.

While some printers do not need heated ribbons to produce the labels, direct transfer printers require the use of ribbons. The ink goes directly onto the labels.

Since the latter deal directly with the labels itself, they’re more sensitive to light, abrasion, and heat.

Labelwriter printers like Dymo Labelwriter and Zebra Labelwriter printers prints directly on predetermined sized labels. All you need is to keep a good supply of the right-sized labels and you’re pretty much good to go.

Durable Dymo and Zebra Label printers for home and small office

A thermal label printer is designed specifically to embed images and text using melting wax or resin-based ink onto paper, tape or even materials like heat shrinking tubing. Like many Dymo labels and Zebra label printers, the labels differ greatly from normal paper. They’re often made from nylon, polyester or vinyl.

The glossy-type labels are needed because the text and images printed on the labels need to be smear-proof and last longer over time. Retail outlets and businesses print out the labels often to create barcodes, receipts, IDs, and vouchers.

Dymo and Zebra labels are thermally-coated to protect them from water. Realizing the waterproofing problems, Dymo released a line of labels made from plastic, polypropylene and other durable material which makes the printer labels more resistant to oils and other solvents too.

Made for fast, everyday, budget-friendly use

Using direct transfer label printers like Zebra and Dymo are more cost-efficient, accurate and durable. It’s also less time consuming because it can print on-the-go and are compatible with everyday devices like personal computers, tablets, and printers. Its WYSIWYG feature takes away the pressure of formating and lets you focus on other important aspects of your work.

Higher-end mobile thermal label printers also come with scanners which are pretty fool-proof. For years, these label printer brands led the industry with their combo of label printing and scanning technology. 

How does a thermal label printer work?

Thermal printing refers to a process of using heat to produce printed images on coated thermochromic paper or thermal paper. It passes through the heated printhead and is blackened where heat is applied. Some label printer models and brands allow for double-color printing (often red) by applying heat at different temperatures.

A color-enabled Zebra Labelwriter or Dymo label printer can print in color on demand which will work out well for small, home-based businesses and families. When activated, it’s IQ Color Technology creates three color zones (including the black) which serves to highlight important sections of the label like a receipt, visitors pass, ticket, etc.

The most important part of the thermal label printer is its printhead. The printhead is a printer component with a large number of tiny heating pins. Each print produces a single pixel. The pixel size determines the clearness of the final print and many thermal label printer can produce between 200 to 300 dpi (dots per inch – a measurement to determine the quality and size of the final outcome).

Just like a normal printer would, whatever you send to the printer from the computer, a microprocessor and software send signals to the thermal label printer to tell it what to draw on the label. The heated ink then melts the ink on the ribbon, transferring the ink onto the label surface.

A quick comparison between thermal transfer printer and direct label printers

Thermal transfer printers have better TCO. It’s the perfect label printer for businesses that prints regularly on an everyday basis and is significantly more economical than using a Labelwriter, inkjet, laser printer, and thermal transfer printers.

Printers like Dymo Labelwriters and Zebra Labelwriters are very sensitive to heat and uses no ink, toner or ribbon. It wins cookie points for keeping things simple and it’s the reason why most mobile thermal label printers like Dymo Label and Zebra Label printers are popular.

Dymo and Zebra Labelwriters hold steady their positions as leaders in the market of personal desktop and mobile label printers because the results are durable, does not easily fade easily, are superior-looking (and almost error-proof), are highly compatible with most personal computers and operating systems.

The printers can also wirelessly connect to PCs and Mac computers to print everything from name badges, ID cards to labels for homes and offices.

If printing a large number of labels is a part of your business, a thermal transfer printer might be for you. For small businesses, check out the long line of Dymo or Zebra Labelwriter printers in the market.

Subject Line: You’ve Got A RM15 Voucher (username)!

Hey (name),

You’re ahead of the curve while we work on flattening the curve. Let us do our part by giving you this RM 5 voucher to thank you for staying home and using our online pharmacy! It’s so much easier to get your meds when it’s as easy as 1-2-click, right?

Even with the CMCO announced, it’s always better to play it safe and order in instead of going out – but you knew that already, didn’t you? 😉

(VOUCHER PHOTO HERE / DESIGN TBC)

Thanks, (name) – stay home, stay safe.

Doctor On Call

Email #2

Subject Line: COVID-19 and the CMCO: More New Cases, It’s Not Over Hey (name),

You filled out the questionnaire, and we thank you for it! Your data helps us figure out what our customers need, and you could be one of our customers too. Stocking up on medication with us is as easy as 1-2-click!

(GRAPHIC WITH SIGN UP STEPS HERE)

Malaysia’s still figuring out their new normal, and while there are new cases – we can stay safe by staying home 👍🏻 Don’t you want to be ahead of the curve? Here are some statistics for you:

(INFOGRAPHIC – COVID-19 TRANSMISSION METHODS, NEW CASES SINCE RAYA)

Let us help you by signing up to use our online pharmacy – the first ever in Malaysia, completely legal and ultimately, safer and faster for everyone. It’s really simple: all you have to do is click here (link for signing up to be embedded).

Stay home, stay safe, (name).

Doctor On Call

What only you, your neighbour and sister has been worried about every time one of you leave the house for the past few weeks has seen a rapid spread over the past few weeks. COVID-19, as it is also known as, has made its way to the other end of the globe, affecting communities and workforces.

The British Health Minister confirmed reports that she tested positive for the dreaded virus (NYTimes) while Italy records its highest death toll of 168 people in a single day (Aljazeera).  

The people of Italy are now quarantined at the point of writing this article.

US Democratic presidential candidate, Bernie Sanders, has cancelled his planned rally in Cleveland while the European Commission pledged $28 billion to tackle the outbreak.

When health concerns like COVID-19 became global, it was only a matter of time before internet powerhouse, Google, stepped in to do its part.

The CEO of Google, Sundar Pichai, wrote that COVID-19 is affecting its communities in many different ways, something that the people in Asia has been confronting for weeks on end. Its Trust and Safety team has been mobilised to work around the clock to safeguard its users from phishing, conspiracy theories, malware, and misinformation, writes Pichai.

He continues to add that misleading and outlandish content and claims on Youtube will also be quickly removed. It has also blocked tens of thousands of ads related to the COVID-19 virus over the last 6 weeks while lending a helping hand to WHO and government organizations.

Google is playing an important role in this crisis because it knows its users are always on the lookout for the latest information about the virus. By weighing in on facts, figures and factors grounded in science through the local health departments, it hopes to curb misinformation and the spread of false scares.

This is so that when you receive alerts or questions from your family members or friends on Whatsapp, you can confirm the information with a simple search on your smartphone. You can also use its Coronavirus SOS Alert Search for the latest news, safety tips and links to the news by authorities in the health industry.

Understanding Your Online Business Through Accurate SEO Reporting and Analysis

Hundreds of pages of data rarely make sense to common people who are busy running their businesses. They spend their days connecting with people, improving products/services, and paying the bills.

1812 Marketing offers an umbrella of solutions that will take the load off of you. Our core business is to help you not just launch the best online and offline marketing campaigns, but also to understand and improve them.

Quality SEO reporting and analysis is just as important as launching an SEO and internet marketing campaign. It’s how clients scope out competitor activities, get a grasp of what’s working and what’s not, and also see if their investments are paying off.

There are good and bad reports in the market. One advantage of using 1812 Marketing is that we are apt in explaining and summarize what’s important instead of doing a data dump on our clients. We show you fluctuations, give you actionable data, show you how much you’ve moved the needle on a monthly basis and provide recommendations on what your next best move could be.

Using 1812 Marketing Website Reporting and Analysis Services

We pride ourselves in providing a microscopic glimpse into your website and social media’s achievements. Simply put, we pull in the data, compile it, explain it and give you clear recommendations. We keep it simple, to-the-point and easy to understand.

What we help you look into with our website reporting and analysis service:

• The state of your website aesthetically, on the backend, and the technical aspects
• The backlinks you’re receiving from the vast world of the internet
• Ranking progress
• Organic traffic and which pages are performing well
• Sales and leads

A Transparent SEO Report and Analysis Makes a World of Difference

It has to be clear and concise to help you understand and interpret the data quickly and efficiently. Google Analytics, for one, generates tons of data and it can be overwhelming. Our certified consultants will be there for you to comb through everything from how your website is converting visitors to customers, how effective it is in attracting organic traffic, and outline the steps to improve your campaign to increase revenue. We’ll then present you with the few critical elements, your KPI, to drive your business forward.

What you’ll also want to know is how your SEO activities and marketing campaigns are engaging your site visitors. Are they staying, are they interested, are they buying? Seeing beyond the spreadsheet of information, we’ll find you the most cost-effective tools in the market to map out your business towards optimal conversion rates.

So, instead of shooting in the dark, you’ll keep your rifle pointed directly at the target.

We Provide Detailed, Consisted SEO Reporting for Comparison

SEO reporting and analysis is done monthly, whether you have a portfolio or e-commerce website. At the end of the day, all businesses aim not just at increasing website traffic, but also to hit sales targets. If massive traffic to your website is not converting, something is wrong.

We also have our eyes out on leads coming in through the phone lines because they have a more urgent nature compared to queries submitted through an online form. Although both are equally important, their collective nature enables accurate assessment of campaign productivity.

1812 Marketing uses the data collected from months and months of analysis to calibrate all your marketing strategies to arrive at a confluence where everything works in tandem with each other.

Invest in an Online and SEO Team Dedicated to your Online SEO Campaign Today

Our team has worked with small business and Fortune 500 companies alike to formulate ideas that improve their brand awareness programs, promote road shows, run online contests, increase the followers on their social media campaigns and track leads via emails and calls.

As an experienced team of SEO consultants, 1812 Marketing will be there to answer your questions to clarify monthly reports so that it is not just a bunch of words and numbers to you. Informed, engaged clients, with their feedback, oils the engine so much better. So, you know our consultants are always just a phone call away.

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Why 1812 Marketing

Reach Your Targets with Smart SEO Strategies, Quality Content, and Internet-Smart Marketing

When the first “internet” was established in 1969, connecting four computers together in what we call an ARPANET, the world knew we were onto something. By 1995, the internet came into being in the United States and we dabbled in connecting with each other via wires and computer screens.

That was a long time ago.

Today, it is close to impossible to thrive without the internet; for a business, it is even more crucial. This is where 1812 Marketing comes into the picture.

Having been in the business for decades, 1812 Marketing consists of a diverse team of players who will back you up to brainstorm strategies, impart online know-hows, explore the latest mobile trends, execute website operations and management, and oversee your social media marketing.

On The Scene For Something New on the Internet

You can count on us to be the first on the scene when something new is on the table. We cover all aspects of digital marketing through intelligent thought leadership and continue to relentlessly cover the latest trends. The team sifts through the pile and help you determine the right hype to hop on based on your budget and target. We don’t believe in hanging onto every rope available; we want you to hop onto the right bandwagon.

Experience Explosive SEO Success with 1812 Marketing

1812 Marketing offers top quality SEO services because we’ve been around the block. What used to work, what is not working, what will work for the next year while also keeping a keen eye out for what’s ahead of the road. In pushing you to the top of a Google listing and placing strategic ads to drive traffic to your website from keyword searches on search engines, we deliver reports to analyze if they’re converting.

Work with an SEO Company That Cares

With our sterling record that we always have our clients’ interests at heart. It’s always a win-win situation because there is no true value in a one-off business deal. 1812 Marketing believes in helping you increase your revenue from implemented strategies and develop long-term relationships. All strategies focus on YOUR core business and targets. Your relationship is precious to us. You will work with a team who want to create invaluable experiences and grow together through changing times.

Gaining, Keeping, Rebranding and Launching Online Marketing Strategies

The Internet scene is not very different from the fashion world because of how rapidly things change. This could cause declining traffic, a sudden drop in revenue, negative comments and reviews, or a slow-down in response from your regular customers. 1812 Marketing are experts in helping you not just achieve newer heights but are also experienced in helping you KEEP your loyal ones. We have a proven track record of connecting with your potential customers when they’re curious as well as retaining them when they need something.

Experience in the Internet Marketing Scene

When you work with 1812 Marketing, you’re working with people with awards under their belts. Having worked with hundreds of companies, we’ve helped mom-and-pop cafes set up their websites and also launched massive worldwide marketing strategies. We also have extensive experience in pay-per-click marketing, online business development, website design, branding and email marketing to boot. It’s an umbrella of services that you need and can count on at all times.

Get Your Online Marketing Quote from 1812 Marketing Right Here!

It’s that easy! If you’re ready to adopt winning strategies for your business or organization, whether through search engine marketing or social media, we have the right people on our team for you. 1812 Marketing strives to achieve the kind of lifts that are not just trendy but WORKS. Our focus in on YOUR budget, YOUR target, YOUR objectives and YOUR revenue. But before we dive into it, speak to our consultants to see if we’re the right fit for you. Call us, email us or have a quick online chat to see if we’re a match and then we’ll take it from there.

Taking the first step is always the hardest but it is the most significant. Get started today!

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Website Design

Your Website is your 365-Days-a-Year Storefront, Your Online Presence

The vastly changing digital landscape of the business world dictates that everyone must have a website, whether you’re a freelancer or an International brand. It acts as your storefront even when your store/office is closed, showcasing products and taking orders rain or shine. your website needs to be actively working for you, encouraging customers to view your products/services even when they are surfing your website while waiting in line at the bank.

It was recently revealed that more than half of web traffic in the United States comes from mobile devices. That is one reason Google takes into consideration the mobile-friendliness of your website into their algorithm. Websites are also now required to be responsive, links to social media sites, is interactive, fast and easy to navigate while remaining suitable for laptops and computers. It’s a tall but an achievable order.

Sync Up Your Website and Social Media

Some business owners consider websites unnecessary because they have a strong social media presence. Don’t make this mistake! Over 30% of online users NEED to visit your website to “check you out” before they would even consider making a purchase, whether online or offline. There are a lot of questionable companies out there on the Internet which renders authentication via the website a prerequisite. Couple that with the fact that an average American spends almost 24 hours a week glued to their mobile devices, they’re exposed to too much, too fast. If they’re remotely interested, they WILL attempt to check out your website before buying.

The First Impression of your Website Counts

Aesthetics plays a major role in branding and marketing. It not only needs to have a user-friendly layout, your website needs to give users the information they’re looking for efficiently. Every second they spend waiting for your website to load chips away at their confidence level about your products and services. Within three seconds of a click, 40% potential customers would have clicked away if your website is still loading. Mobile device users say every extra half-second wait adds to their impatience by many folds.

Your website, not your social media accounts, acts as your front desk by answering questions, hooking visitors up with customer service and taking orders. Over 60% of internet surfers say they use a website to communicate with businesses instead of social media. Think about it – a legitimate business owner will invest in a professional website while touch-and-go companies will not. Approximately 50% of consumers report reluctance in parting with their hard earned cash if a company did not have a proper website.

The design, content, and back-end coding of your new website are based on case studies and the latest trends. With our experience, we’ll target your industry and will be where your customers are. Websites also help with search engine marketing and social media marketing because search engines don’t singularly rank Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus profiles too well. Together, they are formidable.

Let 1812 Marketing to Design and Develop the Optimal Website for your Business

1812 Marketing has an umbrella of online marketing solutions to propel your business to the next level. We cater to everything from small companies to large corporations alike, whether you are an e-commerce website or a blog. Our consultants will be able to advise you on which fork on the road to take after you speak with them but in short, here’s what you can expect from the 1812 Marketing team.

●     Getting to Know You

The first step to designing and developing your website is getting to know you. Your team, your company products and services, your vision and your goals. We’ll conduct a questionnaire or consultation to access your needs before kicking things off. You can ask our consultants any questions you have about your new website design, how you wish to integrate it with product launches and plans in the pipeline.

●     Designing a Winning Website

This is where the fun starts! We’ll explore website themes, colors and layouts that you like. Using your favorite websites as a rough guide, we’ll personalize it to fit your company’s brand and image. Worry not if you’re looking at a blank canvas because our website designers have the experience under their belts and have a full guide to help you decide. We love receiving your input and will integrate them into your website.

●     Content Crafting

At the same time our team of designers is working on the aesthetics of your website, our writers are developing the most effective content to place into your website. It works in synergy with the theme and images to deliver top performing results to answer your customers’ questions. It’s the frontrunner of your business and an essential search engine marketing tool for your business and we don’t take it lightly. The content will be both compelling to customers and friendly to search engines.

●     Launch and Support

Once everything is greenlighted, we’re ready to launch your website! Make the announcements and let the news spread amongst everyone you know so they can visit your website. Although no other major changes are usually done, minor debugging might come into play to work out the kinks. And worry not, we’ll also be knocking on search engines’ doors to get their attention. We will also walk you through how to manage your website on your own with or without our future involvement. Ownership of the website – its data, design, copy, and images – will all belong to you 100%. No sudden fees, no hidden clauses, no secret contract. Once it’s done, it’s yours.

Drop Us a Line and Get your Web Design Quote Right Now!

The 1812 Marketing team have more than a decade of experience working with individuals, small organizations, mid-sized companies and major corporations alike. You can bank on our knowledge to build your online presences so that your customers sit up and notice. Our clients know us for our attention to detail and precision. Let 1812 Marketing help you kick the doors open and charge towards customizing your website right now.

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Social Media

Supercharge your Social Media Marketing Strategy

Social media is not just an all-the-rage with youngsters, Instagrammers, Facebookers, and Youtubers, business owners have to know a thing or two – or twenty – about how rapidly the internet is changing. Yes, most Millennials are on the social media bandwagon, but so are your everyday consumers because that’s how people connect these days!

Placing an ad like a bigwig used to complete the deal for businesses back in the days. We, however, have to adjust our thinking of social media. The truth is that posting on social media requires more than knowing how to upload a visually-engaging picture on Instagram or a viral video on Youtube. Instead of presenting you with a dissertation of the pros and cons of using social media to boost your internet marketing to the next level, we’ll help you create an advertising funnel to optimize every dollar spent on each ad campaign.

Roll Out the Most Effective Social Media Branding Campaigns

You don’t want to be a flash in the pan or the one hit wonder. The reason to grow your social media followers is to help you cement your reputation with them. It is a channel to connect and interact with followers on your social media accounts to that you can convert them into consumers and then encourage them to spread the word. What’s even more important than increasing your number of followers on social media is keeping relevant, interested people and converting them into loyal customers.

That is why it is important to consistently bounce ideas off of each other as a team to come up with strategies that match with your demographic, their interests and keep track of their online conduct.

Build Rapport with your Audience through Social Media

Many of your followers could have found you through:

1. An Ad
2. A promotion
3. A contest
4. A retweet, share or viral content
5. An article
6. A reference
7. Recommendation from friends, relatives and close acquaintances
8. Search engines
9. A trip to your store

This means they’re not yet familiar with you and your brand. They have faint ideas about your products or services, but they’ve probably bought nothing from you or have never worked with you. Engaging with them is your way of tipping them over into becoming your customers.

The stronger your connection, the more loyal they become. The most effective ways to connect with your customers through social media are:-

1. Sense of humor
2. Useful tips and information
3. Shared interest
4. Kind and generous personalities
5. Unafraid of sharing not-before-seen pictures, videos, and write-ups

What Does it Take to the Social Media Strategy to the Next Level

Effective communication and writing skills are part and parcel of being good at social media. 1812 Marketing’s team of social media specialists are always online, collecting feedback and skillfully communicating with social media users. The process runs the gamut from connecting real-life customer service to customers to having thick enough skin when dealing with internet trolls.

Knowing it costs approximately five times more to bring in a NEW customer compared to keeping current ones, it’s time to delve deeper into tactics like Twitter/Facebook ads, appealing to regional demographics, engaging the cooperation of a social media influencer, sharing pictures or videos full of personality, hosting Twitter chats, Instagram hashtag games, and Facebook contests.

We know this sounds like a lot but that’s how the game is played these days. With nearly 80% of mobile searches resulting in offline purchases, you can’t afford to give this a pass.

How Will 1812 Marketing Help You Engage Your Consumers on Social Media?

Users dabble in each social media network in different ways and times of the day. Each social media, therefore, requires specific attention. They have, however, some conditions in common which are:

• Regular posts
• Quality visuals
• Minimizing of unnecessary flair
• Usage of hashtags or hopping on the latest trends
• Smart use of emoticons to personalize a message
• Precise timing
• Community management
• Quick response

All Eyes on the Strategy of Your Social Media Campaign

The end result we want is better customer retention, improved branding, increased visitors to your website, better engagement with customers and increased revenue, whether it is B2B or B2C. 1812 Marketing helps you save your advertising dollars with our cost-effective measures, targeting your demographic. We help you spark interest from your target audience based on where they live, their online behaviors, interests and income levels.

The 1812 Marketing team will help you monitor and optimize your ads by identifying the most effective methods while removing low-performing ones so we use every dollar effectively, keep an eye out and prepare reports on conversion rates and performance, and strategize again, if necessary. An experienced social media manager will be in charge of developing and executing the campaign for and with you to help your company meet its goals.

Tap into your Facebook, Instagram, Google Plus, LinkedIn and Twitter to reach as many eyeballs as possible right now!

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SEO

Use SEO and SEM Strategies that Connects you to People Looking for You

Search Engine Optimization, SEO, if you’re not already on the bandwagon, should be a critical part of your online marketing game plan. A vast majority of customers who purchase either online or offline have either found you on the internet through search engines or have heard of your products/services through social media. People who can find you through a simple search is a fraction closer to becoming your customers!

What most SEO marketers are aiming for are the first 3 pages of a Google search. In reality, with millions upon billions of searches processed by Google every day on computers and mobile devices, many internet surfers never look beyond the first page. So, the question is, can your customers find you on the internet?

What is a customized Search Engine Optimization and Marketing Strategy and How Does it Work?

Google changes its algorithm all the time, with well over 500 improvements over a year, and website owners are always playing catch-up with them. Getting to the top of search result pages is no longer child’s play because penalties are serious business! Using SEO tactics that are transparent, full of integrity and targeted is the way to go. We ought to remember that as you’re fighting your way around the ring to get to top placings, so are your competitors. It requires a combination of sound SEO strategies, consistent content production, qualified links and regular updates. In other words, there is no real Finish Line.

SEO Can Help You Grow with Your Customers and Stay Connected to Them

Finding you on a search engine is only the first step. It’s a game of attracting and keeping them, interacting and updating them, and then optimizing your websites to ensure that they’re working at peak performance. Even as your customers hop onto your social media networks to stay connected, the need for SEO never ceases.

The SEO marketing strategy includes helping you increase trust, visibility, leads, call volume, sociability, and inbound links. Through regular audits, keyword research and competitive review, we see how our competitors are performing, changes to search engines, and the behavior patterns of your customers. We plan a cohesive strategy, going with the latest changes and ensure that you STAY on top.

The Steps to Best SEO Practices

1. Keywords are the keys – The best type of SEO practice is one that cranks up your ranking on important search engines while also working on your value proposition. Kicking off with an in-depth keyword research which identifies the most effective keywords, you gain insight into what your customers are looking for. And then you work your way around the keywords and its associated keywords. In the end, what you have are realistic projections and estimates to work towards.
2. What’s up with your competitors – Whatever your industry, your competitors are fighting for the same ranking with the same or similar keywords and trying to bypass you in their bid for a bigger share of the pie. We work towards finding the strengths and weaknesses of your competitors, compare them to your company, weed out tactics that are dated and work towards your best bets.
3. Audits and reporting – We use a comprehensive, well-oiled system to crawl the internet to ensure that we are moving in the right direction and see if we’re achieving our desired results. The analysis of your website performance is a necessity because we want your site to have maximum visibility. Changes made to the search algorithm, as anyone in the industry can tell, can be bruising.
4. Building inbound links – Instead of volume, search engines now focus on the quality of each inbound link to profile your authority level on Google. The links have to come from high-quality websites or blogs to count for something. Link building continues to be a fundamental part of internet marketing despite the bad rep it got over the years of abuse. Today, it works better together with content marketing, affiliate marketing, PR and social media influence.
5. Content Marketing – Quality content reinforces your reach and authority on the internet. The more useful and influential you are with your content, the better your ranking. “Content is King” is as true today as it was ten years ago. Compelling content, be it be a blog post, an infographic or a Youtube video, is the backbone of any internet marketing campaign. The more interactive, engaging and responsive you are on your website, the better the light Google sees you in.
6. Working with the digital press – Thanks to decades of being in the industry, we have the know-how and have established contact with some of the most reputable publishers, writers, news sites, marketing experts, and journalists. Their opinion and review provide major boosts when picked up by your customers.
7. Penalty recovery – Sometimes, inevitably, the search engine makes changes overnight without warning. It is the acid test a business owner is most afraid of – to be caught unawares. But worry not because 1812 Marketing is on top of things with our monitoring activities, audits and review processes. We’ll help you sidestep being sucked into a vortex of penalty such as the ones once meted out by Panda and Penguin. 

How Important is Region-Based SEO?

While increasing visibility is important, SEO is also about reaching the people looking for you. The busy mother searching for grocery delivery service, the man looking for a birthday present for his daughter, or the business looking for a local search engine optimization company to help it get in front of a local or global audience.

With organic and region-based results, we bring visibility to small stores, International brand names and mid-sized businesses alike. The playing field is level because no one has an upper hand in this game. It takes at least six months to see any result from your SEO efforts, sometimes more than a year. But this is an investment that gives you the best ROI.

Get your SEO Consultancy Done Over the Phone or Email Right Now!

Don’t worry if you’re new or confused about which strategy to use. Our SEO experts are ready to speak to or communicate with you to define your objectives, scope out what your competitors are doing and provide you with personal support and guidance. If you already have an internal marketing team, we can work together to achieve a better revenue stream for the company.

So, wait no more and contact us today!

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Reputation Management

Understanding Reputation Management

In today’s world, companies and brands rely more heavily on online reputation than ever before. What people relied upon in the past, i.e. magazines, newspapers, brochures, and flyers, have morphed into search engines, Facebook, Twitter, and Yelp reviews. And they’re no longer static because it has become an equivalent of your credit score. Your online and offline reputation, hand-in-hand, is one of your most valuable assets and protecting them is imperative to keeping your current customers and gaining new ones. And 1812 Marketing is here to help you!

The same way how positive reviews and the pumping out of press releases can bring in new customers, negative online public discussions could drive them away. Using legitimate methods to address and improve the reviews, which are visible on search engines and social media, is our expertise no matter the size of your business and target market. As soon as someone is posting a blog post, tweet, Facebook update, Linkedin update, a review on your blog post about their experience working with your company or using your product, we’re on it.

Modern Word-of-Mouth that Spreads Like Wildfire

What we see today is the modern version of word-of-mouth. It is a powerful tool to influence others and this modern phenomenon is something we have to take consistent care of in the internet age.

The good side is that it gives consumers the power to share their experiences with other users; the downside is companies and individuals are at the whim of the consumers based on the content they create and see online whether or not they are true. Level of influence is unprecedented, and that’s why 1812 Marketing is always on top of the latest technology and method to keep up to help our customers manage their online and offline reputation.

Social Media Monitoring at Work

We can help you become proud owners of the search results you’ve worked so hard for through Social Media Monitoring too. A whopping 90% of North American consumers, at some point in their lives, have Googled up a product or service to learn more about them before hitting the “Buy Now” button. More than half of those reveal their trust in search engine results and further reluctance to purchase something based on negative reviews. In effect, it could cost you anything from thousands to millions of dollars in potential revenue.

On top of highlighting positive reviews, awesome content and creating interactive posts for your customers, we also gather online public opinion that could negatively affect your business or brand so that we can address them in a professional and legal manner.

The basic strategy is simple. We will help you improve reviews you get for your products and services, search results based on keywords, images and review sites. The key is to take over the reigns of control to stabilize an online crisis or prevent one from blowing up. Business owners have to know how to adapt to this ever-evolving business landscape and prevent negative press or overzealous consumers from taking over. We help you join conversations, respond to tweets, push out positive reviews, increase positive comments, report satisfying experiences, and interact with your consumers.

How Does Online Reputation Management Work?

Bear in mind, there are no quick fixes nor is there a one-size-fits-all. Anyone promising you a panacea of solutions is not looking at the big picture. A reputation takes a long time to build, mere seconds to destroy, and both last for a long time. Possibly forever.

So, what we do is to:

• Provide you with an initial analysis of online sentiments about your products/services
• Compile search and social media report
• Device a prudent, workable strategy to maintain, counter or improve the results
• Help you come up with a blend of online and offline optimization strategy that will work together well
• Search engine monitoring and reporting
• Social media monitoring and reporting
• Wikipedia monitoring, editing, and curation of content
• Content development and publishing
• Rebranding and retargeting exercises

What’s the Best Way to this Online Public Relations Exercise?

What’s important to remember about managing your online reputation is this – it’s a two-way street. As engaged as your consumers are, be good at it too. It’s the modern public relations campaign that takes resilience and resources. Instead of removing negative comments and reviews (which consumers and search engines will not take lightly), we want to help you increase the visibility of positive opinions instead.

If we can be real for a moment, no business is perfect. People are unhappy all the time. While dealing with unhappy people, we want to shine the spotlight on the high number of happy people. When you reach into the psyche of the real people behind the keyboard, you’ll find them often willing to discuss and negotiate about their real-life customer experience with the company. At the same time, we will encourage people to be forthright about their positive experience, creating a ripple effect.

1812 Marketing Provides Reliable Online Reputation Management Services

The internet is here to stay. We want long-term success, a string of positive reviews that lasts, and adaptable strategies in this rapidly changing times. This is so that no matter what we’re up against, we’re ready to evolve and launch into the next phase.

Armed with not just an arsenal of the latest technology, we have a team of people with decades of practical experience under their belts. We have dealt with everything from communicating face-to-face with reporters to creating hype on the internet through search engines and social media. In short, we’ve been through the minefield and are here to deliver a personalized, impactful online reputation management proposals for you.

Get your Online Reputation Management Consultation Done Right Now!

Our team is ready to take your calls and answer your emails any time you’re ready. We’re fully transparent about the work we do and want to help protect your image based on your the result you want, your budget and keep you out of the grey areas of the internet. It is our promise that your information is completely confidential. We are highly protective of your information and will be discrete.

So, call us right now to get your consultation done!

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Online Display Programs

Reach Millions on the Internet with the Right Display Ad Program

Online display advertising comes in many forms and sizes, and it has evolved to include interactive and rich media. Banner advertising continues to be a crucial component to your marketing game plan but marketing experts are ready to tell you that modern folks have short attention spans and enticing them quickly, effectively and bringing on the clicking action is imperative.

Back when the internet was in its early-growth stage, websites and moderators traded banner spaces with each other. With millions of websites listed in databases managed by companies like Google Display Network, automation has made things easier, faster and more effective. Given the right keyword, target market and geography, the search engine will make the match and display your ads on websites, news portals, blogs, social networks and even mobile apps.

A distinctive feature of display ads is that they’re outright about their purpose. They appear as traditional banner ads or an embedded or floating advertisement that blends in with the content of the page. The wider the display ad, the better they generally perform. Google reports that the most successful types of ads have the measurement of 336 x 280 pixel, 300 x 250 pixel, 300 x 600 pixel, 728 x 90 pixel and 320 x 110 pixel. 

We are in the Business Display Advertising to Help you Get Seen, Known and Remembered

And for this process to happen, multiple components come into play. It is a combination of the right keywords, reach/region, target click-through rates, the effectiveness of copy that converts clicks into purchases. The days of putting your news out through conventional media are over. The ecosystem has changed with technology and the availability of the internet and we have to nail down a more robust, comprehensive and effective strategy.

Display advertising works hand-in-hand with effective SEO, content marketing, social media and other types of online and offline strategies. You can leverage on our expert understanding and experience of achieving the best possible ROI according to your budget to reduce bounce rate and improve the timing and placement of your display ads.

The Various Types of Online Display Programs

Where your banner ad appears has to apply to what the readers are looking at and for. Advertisements for bags would best appear on fashion-related websites while videos for car accessories should target sports and automobile sites. The first step is to find users who are already intrigued with what you offer, especially those who are tracked by cookies for the retargeting of potential customers.

The latest form of banner advertisement is the “floating banner”, also called the slider banner. It floats on top of a page that a visitor is on and remains visible despite scrolling until the visitor clicks on the “close” button.

Another type of popular display ad program is called infographics. With a shorter attention span, site owners use infographics to entice its core readers with useful information and enhance their experience on the website before inviting them in for a lengthier look at their products and services. This display ad program works well with social networks like Facebook, Twitter, Instagram and other social media networks.

Going Interactive with Display Advertising

The biggest buzzword in internet marketing these days is “viral”. On top of featuring logos, product images and related graphics prominently, interactive applications like widgets, polls, contests, simple games, questions, and videos invite viewers to engage with or provide their personal preferences to ad owners. And YOU get to determine what you want your viewers to do with the application and it is a multi-platform program that encourages sharing.

When used correctly, the program encourages virality, brings in links, increases traffic to the website and promotes your brand within your budget. Although display ads have a 0.07% click-through rate, it is possible to hit the 400% success rate mark.

1812 Marketing Helps you Find your Customers’ Sweet Spots

Display advertisement programs are straightforward but it needs to be visually stimulating, appeal to the right audience at the right time, and is great at converting curious customers into paying ones. With many different display ads to choose from, we will help you dabble in what works and what doesn’t. Facebook, Google, and Twitter are three of the biggest players in the online display advertising industry today and together, they can help you reach millions of potential customers.

It all starts with a specific goal in mind. Right from the start, we’ll help you develop the right marketing strategy and if you hope to improve your ROI, 1812 Marketing is the right team to go with. So, call us and get your consultation done today!

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PPC Management

Grow Your Revenue with the Right Pay-Per-Click Ad Campaign

Adwords & Bing pay-per-click management service. PPC, as it is more commonly known as, is an ever-changing system where you pay for what you want and get. It is a key component of internet marketing that generates immediate potential leads. Based on analyses, we help you decide on the best-choice keywords to bid for and then you bid your way to the top of search engines. It allows your company to advertise to your exact target market by telling the publishers (Google and Bing) what keywords you want to come out tops for, what keywords you DON’T want, and which geographic region to focus on. We’ll help you understand all about budgets, copy, images, landing pages, keywords and the bidding process.

Many companies, big and small alike, have seen immense growth for their businesses using PPC!

Grow Your Business, Reach Your Customers, Seize the Sales with Powerful Pay-Per-Click Strategies

Viewed as a keyword-based virtual bridge between sellers and buyers, it takes some strategizing, familiarity and skill to master maximizing every dollar you spend on PPC. Yes, you can do this yourself but we know running a business is no walk in the park. With the right amount of time, skill set & tracking capabilities, you’ll be in a better position to properly manage an AdWords program.

Whether your buyers are looking for a plumber in San Diego, a dress designer in Dallas or a printing company in New York City, if it’s what you do, we want to help them find you. And keep you. The reason is simple. 1812 Marketing concentrates on one thing: RESULTS.

Client consultation involves reviewing and reporting where the leads are coming from, how they are handled and all subsequent actions that are to be taken as follow up. Instead of showing you a list of calls received or inquiry forms, 1812 Marketing takes you through everything from start to finish. Every phone call will be sifted through and processed to figure out if all appropriate steps were taken. In doing so, we will have better control over future ad campaigns.

Instant Traffic at your Own Budget, Secured Sales at a Managed Cost

Measurable Return on Investment is what entices people into exploring PPC options. Not only will you get new leads via phone calls, chats, new visits to your website, direct interaction with your customers and potential customers through your preferred social networks, you’ll also be hooking up with return leads!

PPC campaigns work hand-in-hand with all other online marketing methods which include social network marketing and search engine optimization. Good keywords, however, can only get you so far because you can rank high on the search results page one day, and then tank on another. That could be because of algorithm changes or competitor activities. Search engines are notoriously known for doing changes to their algorithms, sending business owners scrambling! And here’s where Pay-Per-Click comes in.

Through sound PPC campaign rollouts, audits, placement of AdWords in a combination of Facebook advertising, you neatly maneuver your way around this weakness to circumvent unforeseen changes and possible penalties.

PPC Strategies are also Awesome for Internet ReMarketing and Social Media

It is possible to design your PPC ads to appear in a timely manner so that they target people who have visited your site before, used your app or have left your e-commerce site without purchasing anything. One thing is for sure – they have an interest in your products and all they need is some convincing. They may have even placed a few products into their shopping cart without checking out because of niggling doubts or distractions. These are potential customers you DON’T want to lose.

More than half of internet consumers purchase something on the internet, whether on their smartphones or over their laptops, at least once a month. 58% of online consumers report that “ability to speak to or connect with sellers” as one of the factors taken into consideration at the point of purchase. The more they see you, the more available you are, the more connected you are, the better the chances of you closing the sale.

How Can PPC Campaigns Help You Close In On The Elusive Sale?

Reconnecting with them. Reminding them. Approaching them at the right time. Letting them find you when they’re searching for what you have to offer. These are all things that you SHOULD do to get them back on the right track. With more than 2 million websites clamoring for attention on Google, how do we get their attention?

Remarketing via PPC campaigns works through a Dynamic PPC Targeting and Retargeting process based on someone’s search habits. It can be as simple as putting a snippet of code on your web pages or restructuring your entire keywords AdWords campaign.

1812 Marketing Ensures End-Results that Match your Goals

You only pay for the result that you want, that’s the beauty of a PPC Ad Campaign. 1812 Marketing lays out the groundwork based on your goals, rolls it out, manages, analyzes, reports and adjusts benchmark metrics based on our findings.

Get higher click-through rates, close sales, rebrand your company, enhance the shopping experience, or interact with your customers on social networks – the choice is yours. Even websites enjoying healthy, organic success and high traffic to their websites continue to use PPC AdWords campaign to maximize their ROI.

So, get in touch with us today and we’ll get the discussion going right away!

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Homepage

Crank Up Your Sales with Innovative Search Engine Optimization, Forward-Thinking Online Strategies, and Cohesive Marketing Campaigns

Reaching your potential market, regardless of whether you’re in New York, New Jersey, East or West Coast, is knowing your environment and what you need to get ahead of the game. Understand what the battleground is like and strategize your marketing campaign. 

As with the war of 1812, businesses are always trying to switch things up to match day-to-day restrictions in order to build on their successes. The war of 1812 was the British Empire trying to restrict American trading with other countries to intentionally impede its national growth. And in this day and age of the internet, evolving and adapting to the changes that inspire purchases and involvement is an everyday necessity.

Small businesses and mid-sized corporations like yours are always trying to keep up and compete with their larger competitors & franchises. 1812 Marketing was built in the image of this. How do we do this? We use a very personalized, well-crafted approach to help you reach your customers using methods ranging from search engine optimization, PPC campaigns, social media, radio and TV advertising, blogging, conversion optimization, etc.

Understand, Identify, Strategize, Optimize, Execute, Exceed, Win the Internet Marketing War

Knowing the battle is half the war

Your customers are always looking for you. The secret to a successful business is finding them and carving out a path that connects you to your customers.

The 1812 Marketing team will work to establish a long-term partnership with you by first understanding how your customers are looking for you. And when they DO find you, are the messages you’re conveying connect with them or inspire them into action? Are you interacting with them? Your campaigns will help your target audience reach you by phone, website form, online chat, social media interaction or face-to-face inquiries.

The internet world is always growing and expanding into uncharted areas. We use full-service internet marketing solutions to help our clients keep up and compete with large franchises. We take our customers into those areas with success by using:

Driving Results Through Your Digital Marketing Campaigns

What we do: (these should be bullets and link to there individual pages)

• PPC Management – It’s all about lead generation and revenue, regardless of the type of program you’ve signed up for. Here, we’re laser-focused beyond ornate websites, impressive portfolios, and the number of followers on Twitter and Instagram. Our relentless focus will be on battling the bigwigs on your terms: your target, your budget, your leads, your revenue, your success.
• Online Display Programs – What was once commercial advertising back in the 1970s and 1980s is now online display advertising. This means getting your message in the form of text, company logo, video, animation, image and banner advertisement out across different platforms. Based on audience analysis, we’ll help you scope out the best way to get your message across cost-effectively
• Reputation Management Consulting – With comment boxes placed squarely in the hands of every internet user all around the world, reputation management has become an even more integral part of the internet marketing process. Consult with an experienced professional, review online feedback, zoom in on appropriate responses that can positively steer reviews in the right direction to build a more powerful brand for your business.
• Social Media – We live in a world of hashtags, stories, Instagram posts, Twitter and Facebook updates. Together with a result-driven and people-powered social game, we can help you understand your target market, update and socialize with them, interact, get relevant retweets, shares, likes and thumbs up on social networks like Twitter, Instagram, Facebook, Pinterest, Tumblr, Linkedin, Linkedin and much more. As the bevy of networks improve, increase and evolve, our team will help you dig your heels in and without missing a step.
• SEO – Forget about buzzwords and urban lingos for search engine optimization and internet marketing. With the right SEO campaign, organic, authentic answers to queries are what drives your customers to make a purchase. Search engine algorithms evolve dramatically and they WILL continue to be so; no more keyword-stuffing, shallow content, and links from low-ranking websites. Today, it’s a combination of running an authoritative website and off-site strategies that produce the most organic and effective result.
• Website Design and Management – The best website is one that is consistent with your brand and conveys the right messages to your visitors. Using cutting edge technology and the best practices, we’ll help you increase the bottom line and retain customers. Our brilliant strategists and branding experts will help you increase user engagement and drive results from your website using sound content strategy, web architecture and marketing game plan.
• Reporting & Analytics –

Our PPC experts are experienced in not only building an effective campaign strategy, but also ensuring that the performance is optimized at all times during the campaign period. We ensure that the relevant metrics of conversion and click-through rates are constantly monitored and that the marketing costs are always controlled.

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• Top ranking content has to be the best answer for the search query. It’s not about tricking a search engine into promoting your content. It’s about earning the right to be seen.
• Our data-driven approach helps search engines find and rank your content. Then the quality of the content drives user signals — visits, time on page, low bounce rates — that move the content up in the rankings.
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• While marketing campaigns involve a multitude of details, all the work is in vain without a solid strategic framework.
•  I truly believe that we’re the best in the world when it comes to helping companies perform real marketing campaigns to help brands convert and sell more online.

We build your new account or rebuild your existing one in order to carry out the strategy that we’ve defined for you. Google rewards creative thinking, persistence, and changing tactics to fit the results. Along the way, we define segmented ad groups complete with keywords and closely related terms that are directly targeted to your products and services. This ensures a direct link between a targeted ad and your website, maximizing sales conversions.

BlueHat Marketing makes budgeting easy. Our service model includes analysis, research, and set up for FREE. Expert management is one simple fee. Transparent reporting ensures you know exactly where each dollar is going and the results they are producing.

With the fierce competition for front-page real estate, PPC advertising gives you a direct route to visibility on page 1 of Google. Targeted ads shown only to people searching for your products or services places your company ahead of the competition. Investing in PPC produces faster, more efficient results—but only when done right. BlueHat Marketing is a Google Certified Partner staffed with PPC experts that know how to increase the most vital sales metrics. We make our difference by not only bringing you more leads, calls, and sales, but also by constantly analyzing and refining your campaign to produce maximum results for your budget.

Whether you are considering an integrated online advertising strategy or already have an established digital marketing program, TopRank Marketing can help you create, manage and optimize a paid media program that maximizes financial return and results.

Want to learn more about how you can hit your marketing and sales goals? Check out more of our recent campaign success or contact us today.

Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.

That Drive Results

• Keyword research. Our keyword selection process looks at keyword volume, buying intent, relevance, competitiveness, and other factors. Without solid keyword selection, campaigns will be shaky no matter how creative or energetic.
• Copywriting. Our New York marketing firm has a team of writers and editors experienced in writing for a wide range of industries, enabling them to create content that establishes your credibility and conveys your value proposition in words your prospects will understand.
• Marketing specialists. Your SEO, PPC, email, display advertising and/or retargeting campaign will be managed by an expert in the field, a person with up-to-date knowledge of best practices in every aspect of the work.
• Strategists. While marketing campaigns involve a multitude of details, all the work is in vain without a solid strategic framework. Our leadership and strategy teams listen carefully to your marketing and general business requirements, and gain an understanding of your value proposition, customers and competitors to help guide the development of all creative work used in your campaign.
• Account managers. Your entire campaign will be coordinated by a dedicated account manager responsible for communication and keeping the campaign flowing and continually improving. We want your input and feedback along the way so that none of your ideas or concerns gets lost in the shuffle.

You benefit the most by receiving a complete in-house, start-to-finish custom advertising strategy. Media, creative, digital marketing, audio & video production, art and PR – all working closely together moving toward one common goal…

Formed in 1997, Straight North is a full-service Internet marketing services provider with B2B and B2C clients of all sizes. With a large full-time, expert staff, we have the experience and talent to stand out from the crowd in the lucrative — but highly competitive — online marketing space.

Our services are driven by our indepth understanding of clients marketing objectives, backed by over 15 years of experience, and our proprietary tools.

ecommerce seo

lead generation seo

local seo

adwrods campaigns

facebook ads, display ads

mobile ads

email marketing

social media  

Results

You can browse through our case studies to see examples of our recent work — examples with data that describes specific and dramatic patterns of improvement in campaign KPIs.

Transparency

We explain our online marketing services in plain language. Our detailed monthly reports are easy to understand and delineate the specific work we’ve done and the specific results we’ve obtained. We’ll tell you the good, the bad and the ugly about the progress of your campaign, because we’ve learned that openness is the key to building productive, long-term business relationships.

KUALA LUMPUR: Castrol has introduced an online car care portal, extending its service beyond the lubricant business.

It announced last Wednesday the launch of Carama.com, a web and mobile-enabled portal which simplifies car care, maintenance and workshop guide for consumers in an easy-to-use and one-stop solution.

Castrol said it hoped Carama would ultimately help to rebuild the relationship and trust between car owners and workshops that have for years been sullied by some who cheat or provide poor services to their customers.

Carama—Find-a-trusted-mechanic-for-your-car-service-and-repair.jpg
A recent Castrol survey with over 400 respondents in the Klang Valley showed the need for independent workshops to build a trusting relationship with car owners, providing them honest pricing and quality workmanship.

The new website has a so-called “Carama Certified Shops”, a way for web visitors to get a comparison of service quality among the listed workshops.

Workshops are evaluated based on a 40-point test by Carama’s panel of independent third party experts.

The Carama portal offers features like accredited repair shop locator, spare parts calculator, “my car logbook” and Carama rewards.

Car owners will be able to share consumer reviews based on actual experiences of Carama certified and listed shops.

The site also uses social media, linking car owners so that they can share their experiences and maintenance tips with friends, family and the general public.

“Carama will also benefit independent workshops and mechanics by generating valuable business leads for those who lack the capability to market their workshops, especially online,” said Castrol Innoventures (strategic innovation arm) general manager Sumeet Wadhwa.

“Carama is envisioned as the ‘go to’ site for car care in Malaysia, although we are still in the early stages of the portal’s development,” he added.

“Car owners are concern about maintenance costs, prices and quality of repairs.

“Carama will streamline the selection process and provide car owners peace of mind and confidence that they have made the right decision in their choice of workshop.”

Buying from a Reliable Retail Display Company

Study after study has concluded that much of the information flowing through a human mind when they are walking around in a shopping mall or business district comes through their sense of sight. 

Some, like restaurants and cafes, have the added advantage of tapping into someone’s sense of smell. It’s hard to resist the mouth-watering aroma of meat barbecuing in a restaurant while you’re hungry. It’s also a form of torture to walk past a waffle house during brunch.  

To catch the attention of the 10,000 passers-by who walk by your stores every day, eyes trained on their phones as they rush to their next destinations, the window display needs to be original and stand out from the crowd of stores lined up along the street. 

Getting Direct Help from a Customer Service Agent in the Retail Display Company

Don’t be confused with the sea of options – you can now even buy them online. With that said, however, sometimes, the specs do not check out. It would be troublesome to get accurate information – everything from color to fitting and size – from an online retailer. 

It’s a long-term investment if you’re going to be in the business for some time. You want to make a good impression and not skimp on something that will affect how your customers think of you when they step into your store. 

Invest in good quality shelving and display systems from a reliable retail shop display company. 

We’re right here in Malaysia, with a showroom you can visit at the heart of Kota Damansara, and we can provide you with recommendations and ideas on how to make the look of your shop pop! 

Just for good measure, based on the findings from researchers, Dr. Harold Stolovitch and Dr. Erica summarized the function of our senses into their respective effectiveness: 

• 83% depend on sight
• 11% depends on hearing
• 3.5% are influenced by smell
• and the rest are swayed more easily through touch and taste. 

Buy Quality Display Units in Malaysia without Breaking your Budget

Sometimes, because of the size and layout of your retail outlet, it’s hard to get something of standard material, size, and design. A bookshelf from IKEA was designed specifically, most of the time, for homes and families. That’s their target market. 

But if you’re trying to make a grab for reliable, high-quality, long-lasting wall-mounted display units for your store so that you can customize it to fit the idea you have in mind, it can be quite a feat. 

Companies like Formedge have been around the block, talked to countless brick-and-mortar businesses and retail business owners about their needs, preferences, and budget constraints over the past 30 years and we understand what needs to be done. 

“We need to get people into our physical store, a real one in a shopping mall, although we have an eCommerce store where our customers can enjoy browsing through our portfolio of products. Being here is the only way they can touch and feel the quality, the material of the display units for themselves.” shares one of our customers. 

And we couldn’t agree more.

QUOTE: “The survey showed that 30.8% of consumers prefer to see or feel the item in person, and 29.9% want to buy a product right away.” – Daniela Forte, MultiChannel Merchant

When your customers are there in your store, there’s also the added advantage of being able to engage with them, ask questions, and answer them on-the-spot. 

You’ll Deliver Better Customer Service

Unless the person you’re dealing with is a carpenter or an interior designer by profession, they might need some help deciding on what will work best for them. 

Let’s say a customer walks into your retail outlet and is facing a barrage of options in the shop display shelving and wall-mounted display system, you’re only a wave away.

We don’t let our customers walk out of the door of our showroom without asking them if we could help them!

• Can we offer some suggestions? 
• Tell me more about your retail outlet? 
• What kind of products do you see? 
• What kind of ambiance are you trying to create? 
• Do we have what you need? 

Marketers will call his cross-merchandizing but it is an effective way to help our customers pair up items in the store that will bring a smile to their faces and give them a sense of hope. 

It’s called the practice of product discovery instead. It brings their attention to the potential of the display rack unit and accessories that can further help them improve the look of their retail outlet. It could even be something that has completely averted their radar while they were browsing through your website or social media feed. 

At Formedge, we make things easier for our customers because, taken a page out of construction companies and IKEA itself, we have in-house designers whose job is to primarily pair our products up with each other to present the possibilities to our customers. 

We make the customer journey while shopping for wall-mounted display units or a standalone gondola, as visually appealing and practical as possible.

After-Sale Customer Service

Here’s where large, International brand names try but don’t really excel in – after-sale customer service. Try as they might, they don’t remember their customers by name or the store they helped set up. 

When you work with a Malaysian professional Slatwall and Decowall producer and marketer in Malaysia, our sales team often know you by name. Some of them might even pop over to your store to help you customize and become a part of the fitting team to ensure smooth-sailing implementation of the new display units you’ve just bought from us.  

After-Sale customer service for display units and shelving units may also need replacement parts and advice even after the sale is closed. We want to forge a long-lasting relationship with all our customers, that’s why we often step up to the plate to help our customers solve their problems when using our products. 

As it should be.

Replacement Parts for Wear and Tear

Your home needs regular cleaning. Your car needs to go for a tune-up or maintenance run every other month, and your vacuum cleaner might quit on you one day if you don’t clear up the inner debris once in a while. 

Things go wrong all the time. 

The worst thing about buying something generic from a popular brand or company is that you would have to figure the whole thing out by yourself when there are wears and tears in your display unit. 

Because of its mass-production business structure, some accessories or replacement parts can be discontinued at the whim, depending on the company’s supply chain. 

Working with Formedge, you’ll see the difference almost instantly. We’re all hands on deck. 

Because we’re always in the industry, surveying and asking around about our customers’ needs, new trends, new styles, new materials, new display units, or new wall-mounted shelving products, we carry the right number of replacement parts and accessories because we’re dealing with them ourselves. 

We have:

• Hook, arms and clips
• Shelves and Brackets
• Acrylics
• Slatboxes

If Christmas or the end-of-the-year holiday is coming up and you need to give your display a new look, we have accessories and complementing display units to help you incorporate them into the current store display. 

Want to be witty? Sure, not a problem. Try a poster stand or a banner!

These understated display rack accessories are affordable ways to complement and enhance the look of your retail store. So, just play around with them to change things up or to fit the new mood you’re getting ready for the new shopping season. 

Formedge is a retail display company that provides our customers with an ample number of options as far as replacements are concerned. 

IRL Shopping in a Retail Outlet is Far Better than Offline

Yes, the Covid-19 lockdown has brought many things to a grinding halt. People can no longer eat at their favorite restaurants, bring their kids out to the park, go jogging at their regular trails, or even go mall-trawling (which is probably the official favorite Malaysian past-time). 

There’s an increase in online sales during this period especially when it comes to consumer and necessary goods for the sustenance of life. 

But a survey revealed that nearly 17% of consumers believe that shopping offline when they have immediate access to customer service is best. IRL shopping continues to trump over online purchases because of one primary reason: Privacy. 

Another 14% of respondents cite ‘shipping cost‘ as one of the deterrents for online shopping.

So, take heart in the fact that once this lockdown is over, while more people have become familiar with online shopping through their computers and smartphones, nothing beats real-life shopping just yet. 

Get ready for the influx of ready shoppers when they finally emerge from this Covid-19 lockdown now. 

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We’re always on the look-out for the latest retail trends, interior design tips and advice, trending marketing tactics all around the world, and we might showcase a few of our favorite products on our blog and website. 
Bookmark this page and come back for more! We’re also on Facebook, Instagram, and Linkedin a lot so check us out there, hit the follow or like button and stay connected!

TrueVisor Company Profile Copy

Tagline

Forging Inroads for Digital Evolution

At the Frontier of Digital Transformations

Driving the Paradigm of Digital Transformations

Leading Innovative Transformations

At the Forefront of Business Automation

Building Better Businesses

Intelligent Automation Optimization

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Company Profile

Optimizing Corporate Digital Automation

With more than 10 years of experience in the Business-IT Automation industry, TRUVISOR is one of the leading business solution providers in South East Asia. 

Our biggest assets are our experience and people. You get the best control over your business IT automation and improve cost-effectiveness. 

• Customizable enterprise solutions
• Experience and Talent
• Passion for Automation
• Cost-effective resolution
• Partner productivity
• Risk management
• Healthy Branding
• Iron-clad security and support

TRUVISOR focuses on:

• Real-time deliverables
• Reduction of operation cost
• Enhanced response
• LIVE updates
• Operational efficiency
• Cost-effectiveness
• Compliance
• Brand empowerment

Automation and Security Enhancements Improves the Bottom Line

In a world where technology is ever-evolving, services’ ability to keep pace with new business climates is crucial to give it a competitive edge.

Adaptive

Customizable and flexible to your business

Seamless

Easily connects to multiple platforms and systems

Transparent

Cloud-based operations allows for transparent monitoring

Innovative

Evolves with the latest technology and trends based on business needs

Speed and Accuracy is Key to Success

TRUVISOR provides an umbrella of top-notch business solutions that reduces cost, increases exposure, reduces risk, and drives compliance.

With centralized IT, security, and compliance systems, teams are more efficient and transparent. It also heightens productivity and increases profit. 

By collaborating with TRUVISOR, your optimized business processes enable you to expand your business and network and give you the ability to take on new projects. 

Digital Automation Intelligence Platform

Intelligent optimization of your business processes seamlessly streamlines your core business functions. It removes repetitive tasks by automating them.

IT Service Desk and Services

Remove common tasks and processes that weigh your manpower down. The solution automates daily tasks, change management, problem-solving, management, and integration. 

IT Asset Management

Efficient management of IT assets optimizes your TCO, ROI, end-to-end cost of running your business processes. Mature, comprehensive, balanced processes help with maintaining contracts, procurement, asset management, accounting, and cloud-based services.  

IT Security

Our IT Security Solutions assists in security, privacy, and activity-related compliance regulatory policies. This keeps your business above board by highlighting citations and mapping out security measures. The system also allows for easy tracking and recording of corrective and preventive actions. 

Cloud Service Management

The automation simplifies requests, provisions, and change processes. Through Self-Service portals, teams automate documentation, governance, record, access, and communication with Cloud Service Management.

Accelerate Complex Facilities Management

Businesses need to embrace digital and automation technology to keep up with new development. Automation expedites requests and documents traditionally done via spreadsheets, emails, phone calls, and meetings. 

Field Service Mobility

Mobilize your skilled field manpower on-the-go with our solutions with smart scheduling and resource management accessible from any mobile device. It streamlines everything from dispatching to routing to cross-selling. 

Smart HR to Manage Your Talent

Mobilization can put your HR team to the test. But not with our IT services. To gain an organizational competitive advantage, engagement with and between your employees is paramount to your business’ efficiency and profitability. 

Project and Portfolio Management

We enable the management, tracking, reporting, and status visibility of multiple projects within one platform to remove time-waste and excessive budget spend. Desired outcomes come faster and better with our transparent solutions.

Enterprise Service Monitoring

Every one of your IT service providers will have access to the IT service architecture, performance, and security in one platform. We do this with a top-notch IT Service Management (ITSM) and IT Operations Management (ITOM) infrastructure. 

Artificial Intelligence Productivity

Integrated project management automates project and time management, budgeting, demand and resource direction, and administrative supervision. It ensures timely completion of projects as well as optimizes resource management. 

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About TRUVISOR

TRUVISOR provides a personal approach to service support to help your business keep your competitive edge. TRUVISOR boasts of 30% productivity improvements and a 50% ROI rate. We bring valuable industry experience in IT Automation to realize your business goals with our team of specialists, engineers, and consultants. 

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Digitalization & Automation

• One-dashboard integration simplifies processes
• Compliance with regulatory security and privacy policies
• Above board insights, reporting, monitoring and management
• Improve engagement with/between employees for optimal results and profits
• On-the-mark ITSM and ITOM infrastructure to seamlessly run multiple projects
• Experienced team for system integration with multi-vendor solutions
• Automated documentation and communication tracking with Cloud Service Management

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Cyber Security

Enhance risk management and compliance with cyber security performance

A Better Business Model with Reduced, Managed Security Risk

To establish trust and build better models, we help reduce and manage security risks by addressing the demands of end-users. Enhanced cybersecurity in your system will make your service desk more powerful and secure than ever.

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Slide 12 – CloudView

A secure cloud-based integration takes the guesswork out of the equation.

1. Total visibility
2. Simplifying cloud infrastructures
3. Management of security and privacy
4. Compliance with latest cybersecurity regulations
5. Sophisticated enterprise-wide reporting
6. Scalable & efficient solutions
7. Automation reduces cost, increase efficiency

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Slide 13 – Why TRUVISOR

Subheading

TRUVISOR is a company driven by a passion for IT. We are a team who embraces the following values: 

• Customers first
• Strong leadership
• Surpassing targets
• Flexibility and transparency
• Active trend-spotting
• Respecting diversity and equity
• Integrity and social responsibility

South East Asia Market

Pushing the digital frontier in SEA

24/7 Assistance

Round-the-clock response

Satisfied Clients

Proven track record of excellence

Awards

The winner of accolades, awards, and recognition

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Slide 15

We Are Where You Need Us

GLOBAL/REGIONAL STRATEGY 

Customized strategy for international and regional markets

LOCAL EXECUTION

Custom-tailored strategies for local business climates

BEST PRACTICE EXCHANGE

Encouraging positive exchange of intelligence, experience, and knowledge