I don’t recall how I first heard of Frank Gruber’s 1967 book, The Pulp Jungle. It’s one of those books that, once you’ve heard about it, you start seeing references everywhere in the writing community. For me, the hype, if you can call it that, always seemed to touch upon three points:
1. If you want to know what it was like to write during the heyday of the pulps, this is the book to read.2. The book is out of print, and you’ll pay through the nose to snag a copy.3. Nearly every review I’ve read shares Gruber’s famous lunchtime soup ritual, which neatly encapsulates just how impoverished he was while trying to break into New York City publishing in the 1930s.
I won’t keep you waiting on these points, since I am obliged by the Pulp Jungle code of ethics to disclose them all:
1. Yes, this is the book to read to get a sense of the pulp fiction lifestyle as practiced by writers in the 1930s and 40s, and slightly beyond.2. Yes, finding an original copy of the book is costly, with prices starting around $50 and quickly shooting into the hundreds. One rare book dealer has for sale a copy of the MS once owned by the author for about $1,300. But now, thanks to Fiction House Press, you can buy a paperback copy for $15.
3. I’ll save the soup story for later. I promise.
Not gonna lie: It’s a weird little book. Gruber tells us in the opener that in 1960 he took a call from a professor at UCLA. Was he THE Frank Gruber who had penned classics of the pulp era? You see, the university was about to launch a Black Mask exhibit…
The call triggers a wave of nostalgia, and Gruber realizes that it has been two decades since he’d written his last story for Black Mask, twenty-seven by the time he got around to writing this brisk, 189-page memoir. Pulp Jungle feels strangely incomplete. For one thing, it ends abruptly in an odd place, and some of the chapters feel rushed as well, almost as if its creator could not be bothered to give it a thorough editing before sharing it with the world. If that does not embody the spirit of the pulp era, I don’t know what does.
Gruber estimates that between 1934 and 1941 he wrote between 600,000 and 800,000 words a year, the equivalent of seven to 10 modern novels a year. In his lifetime, he wrote about 400 short stories, 60 novels, and 200 screenplays for television and the movies (most for projects that were never filmed). He wrote detective stories, adventure stories, love stories, westerns, spy novels, and “spicy” stories (which I take to mean erotica). By the way, I think he grossly undercounts his short story output. In one year alone in the 1930s, he wrote 176 stories. But let's go with 400. It's his book.
Born in Minnesota, he’d longed to write as a boy, after reading a slew of Horatio Alger stories. After a stint in the U.S. Army, he sold his first short story at age 23 for $3.50. In 1927, he landed his first job editing an agricultural newspaper, and eventually moved to a publisher in Iowa, where he edited as many as five of those agri-rags. In between, he wrote and sent rounds of stories to the pulps in New York City.
Just as we do today, as soon as a story was rejected, he sent it in the mail to another editor, using the barely one-decade-old Writer’s Digest as his guide. Between 1932 and 1934, he reports, he wrote about 620,000 words of fiction but never earned a living wage. His dream of becoming a writer plays havoc with his family budget, for in the early decades of the twentieth century, ceaseless rounds of postage cost a fortune.
If he were actually on the ground in New York City, he theorizes, he’d save money on stamps, deliver each manuscript by hand, and meet a ton of editors in the process. In 1934, when the agri-papers tank as a result of the Depression, Gruber sees his chance. He sends his young wife to live with her parents, and boards a train to the Big Apple lugging a suitcase, a typewriter, and $60.
Times are tough. Rent in New York City is exorbitant compared to rent back home. (Upon arrival, he shells out $10.50 for a week’s rent at a hotel.) Over the next seven months, he shares hotel rooms and apartments with other writers. When he gets locked out of one apartment for being late with the rent, he rides the subway all night, trying to keep from nodding off. But golly, at least he wasn’t paying for those damn stamps.
To make ends meet, Gruber patronizes Automats, squirts hot water into a bowl, squeezes in several packets of ketchup, sprinkles crushed soup crackers over the liquid, and slurps it up with a spoon. Instant tomato soup! Cost: $0. He did this for days at a time to stave off hunger.
He estimates that there were about 150 pulp magazines headquartered in New York City, which boggles the mind when you think of the paucity of story markets today. He asserts that 300 writers lived in the New York area who had cracked those markets, with thousands more living in the hinterland wanting in on the action.
The magazines hit the stands with lovely names like Ace Detective, Ace Sports, Ace Western, Ten Detective Aces, Adventure, Argosy, Detective Fiction Weekly, Dime Detective, Dime Western, Double Action Western, Love Story, Weird Tales, Western Story, and Western Trails. The “kings” were Doc Savage and The Shadow, published by Street & Smith, and of course, Black Mask.
What surprised me was how often Gruber phoned editors to ask if he could stop by to introduce himself and pitch his work. Many blew him off, erecting walls between themselves and the legions of writers who craved access to their offices. Gruber speaks about sneaking past secretaries and assistant editors to find his marks. In some cases, the editors said yes! Off he confidently went to shake hands, talk about his work, the places he’d written, and lob ideas. Sometimes the editors would bite; often they kindly sent him on his way.
It took me a long time to finish this fairly short book because I was frequently pausing mid-sentence to research the names he drops. Many of the editors and writers were unknown to me. In some cases, the big-name editors struck me as different versions of the editors I knew in New York publishing: Highly educated people who had attended upscale universities but who, for whatever reason or lack thereof, had pursued career paths that led straight into the ink-stained trenches.
Joseph Shaw, for example, attended Bowdoin, won an Olympic medal for fencing, served his country in WWI—and eventually edited Black Mask, filling its pages with the work of Hammett, Chandler, and Gardner. Gruber tried many times to crack Shaw’s market. With each rejection, Shaw graciously dissected the pieces to explain why he had declined them, warmly encouraging Gruber to submit something else.
Black Mask nevertheless struggled to survive, and when “Captain” or “Cap” Shaw wouldn’t take a pay cut, he was dismissed and replaced by Fanny Ellsworth, the daughter of a New York banker, and a Barnard graduate who would later in life earn a doctorate in Turkish Studies. Among the writers Ellsworth lured to her pages was Cornell Woolrich.
We watch Gruber struggle to sell his work, and cringe as he dodges landlords, hotel clerks, and bill collectors. When he has missed a series of meals, he fondly recalls an incident in 1932, while he still lived in the midwest. A magazine for salesmen had mistakenly mailed him duplicate payments for a pair of stories, and Gruber had mailed the extra check back with a note explaining the error.
Now, in 1934, Gruber answers his hotel door one Sunday afternoon, half expecting to be berated by his current hotelier. But no, standing in the hall is a well-dressed giant of a man, who enters and studies Gruber’s digs. “I always wanted to see how a starving writer lived,” says Aron M. Mathieu, who is the owner and editor of the sales magazine whose check Gruber returned two years ago. By chance, Mathieu is also the editor of Writer’s Digest. For two years Mathieu has been curious to meet the writer who returned that check:
“He swore roundly even then that I was the only downright honest writer he had ever heard of. He insisted that no writer on earth, especially one who was as close to the howling wolves as my letter had indicated, would have done such a thing. So that was why he was now visiting me.”
Would Mr. Gruber care to join him for lunch? Mathieu’s treat, of course. Gruber was so hungry that he was out the door like a dog whose ears perk up at the sound of the word treat. Over lunch at Schrafft’s and for three hours later, Mathieu expounded on his new concept: an annual publication that listed market opportunities, in detail, for writers. It would be called…Writer’s Market. If Gruber would consent to collect the data and send it to Cincinnati, Mathieu would pay a munificent $90, with a $40 advance. Gruber leaves Mathieu’s hotel with two beautiful twenties in his wallet.
Cha-ching!
Next, out of the ether, after six months and a raft of rejections, an editor phones on a Friday. His magazine is going to press Saturday, and he needs to fill a gaping hole. Could Gruber write a 5,500-word story overnight? Why, sure, he could! He delivers the story, and scurries back to his digs to wait for news of its acceptance. He never hears a peep. Only when he stops by the magazine days later does the editor tell him, oh, we pay on Fridays. The editor had forgotten to phone.
“It was already on the press. Good story. Do me another next month.”
Double cha-ching!
After that, Gruber’s luck changes. He summons his wife from the midwest, and they set up house in the Big Town. In 1935, he earns $10,000, which amounts to $238,000 in 2026. Soon he is comparing his income to that of doctors and lawyers. But that does not mean his output decreases. No. If anything, he’s maintaining the same number of words, just shaking it up with new opportunities in Hollywood.
His list of friends, editors, and acquaintances grows. He meets Lester Dent and befriends Carroll John Daly—who most credit as the creator of the first series private eye, Race Williams. One night, Gruber and his writer pal Steve Fisher go out on the town with the introverted mama’s boy, Cornell Woolrich, and prank him by grossly inflating their Black Mask earnings. The next day, editor Fanny Ellsworth phones and chastise Gruber for messing with poor, sensitive Woolrich’s head:
“He came tearing in here this morning yelling that I was paying Gruber, Fisher and Torrey four cents a word and he was getting only one and a half cents and he was never going to write for the magazine again!”
In another anecdote that I’ve seen shared in many reviews, Gruber attends a party at the Brooklyn apartment of a writer named George Bruce. Thirty or so guests pack the place, having a blast until about 10 pm, when Bruce suddenly remembers that he promised to deliver a 12,000-word story to an editor tomorrow. His guests offer to clear out, but Bruce won’t hear of it. While the party rages on, he sits at his electric typewriter and dutifully pounds out his story. Four hours later, the manuscript is completed, and Bruce rejoins the party and celebrates by knocking back a dollop of gin. Do the math. That is 3,000 publishable words an hour.
On a drive out west, Gruber stops at the home of Erle Stanley Gardner, who seems like a good egg, and, in those days when communication was far from instantaneous, Gardner happily informs our memoirist that an editor back east wants to buy a western novel that Gruber has written.
Gruber is less charmed by other writers he meets. He nearly comes to blows with Raymond Chandler, who badmouths Fisher, one of Gruber’s oldest writer friends, over a screenwriting dispute. (Chandler would never look Gruber in the eye again, but Gruber insists that that never stopped him from enjoying Chandler’s writing.) A mutual friend, Fred MacIsaac, introduces him to Thomas Wolfe, who bores Gruber to tears speaking all night of his own greatness.
Some time later, Gruber tells us, MacIsaac commits suicide. After years of success in the pulps, he has been unable to sell a story for six months. That’s when it hits you. These people mastered the craft not for awards or acclaim or for personal fulfillment. They did it to put food on the table, to support themselves and their families. If their words did not earn bread, then what good were they? It’s easy to see how a writer might have extended that equation to their own self-worth.
In Hollywood, Gruber meets Frederick Schiller Faust, who wrote under countless pen names but was probably best known as Max Brand, the creator of Dr. Kildare. Gruber describes him as a six-foot-three, two-hundred-pound man who did not so much write scripts as he did conceive stories that were later scripted by other writers. Faust showed up for work at the studio every day with a thermos of whiskey. When he drained the booze by 1 p.m., Faust snuck out for a liquid lunch, followed by a few drinks in the afternoon at a local watering hole.
Drink stoked his courage. He had grown tired of merely writing adventure stories. He craved adventure itself. He longed to live it! By now, it’s the 1940s, and a second World War is raging in Europe. In a bungalow on the Warner Brothers lot, a booze-stoked Faust shares with Gruber and Fisher the news that a military friend has fixed it so Faust can travel as an embedded reporter with infantry fighting in Italy. Off goes the great Max Brand, to launch a new career for himself as a war correspondent for Harper’s Magazine. Six weeks later, he’s dead at age 51.
By contrast, Gruber lives to witness the passing of an era that enriched writers and delighted readers. I get the sense that he’s melancholy about the death of the pulps, but he never admits as much.
Somewhere, before this book launches itself off a cliff, Gruber comes close to offering the secrets of his success. He enumerates, for instance, The Seven Basic Western Plots. And he spells out his “foolproof,” eleven-point method for writing the perfect mystery. Since we are all about mysteries, allow me to share with you the secret. Are you ready?
Colorful hero.Theme.Villain.Background.Murder method.Motive.Clue.Trick.Action.Climax.Emotion.
Ta-da! I bet you’re trembling with excitement. Now you can go forth and write your own mystery!
Yes, Gruber does give us a tiny bit more. He devotes exactly one paragraph to each point. Just one. Because why waste time dragging it out longer than necessary?
Perhaps that’s how he felt about his memoir. He had said all he had to say, so stopped he writing and sent it off to an editor. The end. He lived only two years more, but somehow managed to write eight or nine books before departing for his next great adventure.
* * *
You can also read parts of Gruber's book via the Internet Archive.
Thanks for reading! See you in three weeks!
Joe
