How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group
Lauren Wakefield
|
05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]
Read More »CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising
Lauren Wakefield
|
05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]
Read More »Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core
Lauren Wakefield
|
03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]
Read More »Retail Media Certification: What We Discussed Over Breakfast
Lauren Wakefield
|
29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]
Read More »Key Takeaways from Our Second Connected TV (CTV) Workshop in London
Lauren Wakefield
|
28/01/2026
Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in […]
Read More »What’s Coming Up at IAB Europe: Unmissable Events & Trainings
The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry […]
Read More »
