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Featured Content
REPUBLIC SERVICES "REEL RECYCLING” SOCIAL REELS CAMPAIGN
REPUBLIC SERVICES "REEL RECYCLING” SOCIAL REELS CAMPAIGN
Republic Services, one of 4media group’s partner+ clients, wanted to bust recycling myths while increasing engagement with their social media followers, educating the public and having fun!
2025 Highlights | 4media group Projects: Whirlpool, Arm & Hammer, Direct Relief, Prevent Cancer Foundation & More
2025 Highlights | 4media group Projects: Whirlpool, Arm & Hammer, Direct Relief, Prevent Cancer Foundation & More
2025 was a year to remember, and the 4media team is celebrating the impact they made by helping clients tell their stories. At 4media group, we specialize…
4media group Rebrands Family Features as Feature Impact
4media group Rebrands Family Features as Feature Impact
4media group rebrands Family Features as Feature Impact, where brands experience a more predictable path to earned-first content....
Cattle Calling, Episode 5 | Light Hill Meats
Cattle Calling, Episode 5 | Light Hill Meats
Cattle farmers and ranchers have been charged with, and dedicated to, caring for the land for decades. Today, as cities grow and fewer people than ever have ties to agriculture, it is these farmers and ranchers working to continue their family legacies, preserve the land and feed the country. Take a look into the everyday lives of the people who raise cattle and what calls them to this way of life.
4media group Completes Acquisition of Family Features
4media group Completes Acquisition of Family Features
4media group completes acquisition of Family Features, combining legacy and innovation to power the next generation of brand storytelling...
Planning Guides
Reach Local Markets & National Media Outlets: A Guide to Satellite Media Tours (SMTs) and Radio Media Tours (RMTs)
Reach Local Markets & National Media Outlets: A Guide to Satellite Media Tours (SMTs) and Radio Media Tours (RMTs)
Ever wish you could be in multiple places at once, spreading your message far and wide without actually traveling? A satellite media tour (SMT) or radio media tour (RMT) makes that possible. They’re cost-effective ways to conduct back-to-back interviews with multiple TV, radio and online outlets, all from one location in a short period of time. Pretty efficient, right? But like any well-oiled media machine, an SMT or RMT requires careful planning. Working with a strategic partner can make that journey more seamless.
What Is a PR Survey? Key Insights and Best Practices
What Is a PR Survey? Key Insights and Best Practices
A public relations survey, often called a PR polling survey, is a tool used by brands and agencies to gather valuable information about their target audience, uncover emerging trends, and shape effective PR strategies.
INFLUENCER MARKETING STRATEGY BASICS: WHAT IS INFLUENCER MARKETING?
INFLUENCER MARKETING STRATEGY BASICS: WHAT IS INFLUENCER MARKETING?
Thought Leadership
LATEST TRENDS IN BROADCAST: HOW AUDIENCE DEMOGRAPHICS ARE DRIVING BROADCAST CONTENT • 4media group
LATEST TRENDS IN BROADCAST: HOW AUDIENCE DEMOGRAPHICS ARE DRIVING BROADCAST CONTENT • 4media group
Does Gen Z consume local news - and if so, where? Delve into the latest topics that are resonating with them and how they're consuming it, straight from the front lines of the media relations desk.
SMT TALENT TIPS: HOW TO MAKE YOUR MEDIA TOUR SHINE
SMT TALENT TIPS: HOW TO MAKE YOUR MEDIA TOUR SHINE
If you're investing time and money into a Satellite Media Tour (SMT), you want to make sure you're getting the most out of it.
Getting the Most Out of Post… Production
Getting the Most Out of Post… Production
Please note post-production is not a magic wand. It will not repair, recreate, nor replace any content or the quality of what was captured during production. Excessive or inexperienced use may result in poor quality. Use responsibly.
BUILDING TRUST IN THE PHARMACEUTICAL AND HEALTHCARE INDUSTRIES: THE POWER OF EARNED MEDIA, RESEARCH & INSIGHTS
BUILDING TRUST IN THE PHARMACEUTICAL AND HEALTHCARE INDUSTRIES: THE POWER OF EARNED MEDIA, RESEARCH & INSIGHTS
The pharmaceutical and healthcare industry faces an uphill battle in dealing with misinformation. Healthcare comms pros must continue to share their brand’s voice to gain and keep the trust of key constituents.
Over Half of U.S. Consumers Watch TV News and Read News Online
Over Half of U.S. Consumers Watch TV News and Read News Online
U.S. Consumers Watch and Read News Online. Atomik Research asked 2,000+ respondents how they consume their news for current events.
WHEN TO CONSIDER OUT OF HOME (OOH) ADVERTISING
WHEN TO CONSIDER OUT OF HOME (OOH) ADVERTISING
Out of Home (OOH) advertising is a marketing strategy that involves displaying ads in public places. It has been used for decades, but in recent years it’s become increasingly popular due to its effectiveness in reaching consumers on the go.
It’s Time to Take a Multicultural Approach to Reaching Audiences in Small Town, USA
It’s Time to Take a Multicultural Approach to Reaching Audiences in Small Town, USA
City people have been moving to smaller towns for years, and work from home options have only enabled that. For me, moving from Houston to Northwest Arkansas more than a decade ago gave me some culture shock, but the diversity I’ve discovered has made up for much that I miss. Though moving to farmland and away from family, friends and my favorite comfort foods was an adjustment, I’ve since found a local Mexican restaurant with decent tortas and a place to get an elote in a cup. It may not quite compare to my favorite spots back home or buying a snack straight from the elote guy down the street, but it’s a start.
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Visit Our Website!
As global integrated media experts, 4media group offers forward-thinking Intelligence, Content, Communications, and Digital services that deliver measurable results for our clients.
Atomik Research | Powering Intelligent Communications
Atomik Research | Powering Intelligent Communications
Atomik Research is an online creative PR survey & market research agency that delivers qualitative and quantitative research results that will generate headlines.
4media group Co-Op SMTs
4media group Co-Op SMTs
4media group’s Co-op SMT packages reach more than 100 million through TV, radio, and online placements!
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