@Sofia.pusa
(In)Decisive Moments Podcast
(In)Decisive Moments Podcast
The (In)Decisive Moments podcast features Sofia Pusa in conversation with artists, creatives, and changemakers, exploring creativity, decision-making, and the pivotal moments that define their voice and path.
Website
Website
The Brand Identity
The Brand Identity
One of Finland’s heritage highlights, the Finnish Association of Architects (also known as SAFA) debuts a rebrand of their visual identity, honouring its history while ensuring its relevance in the modern world. “SAFA’s previous identity lacked a cohesive design system, relying solely on a logo and font,” creative director Sofia Pusa tells us, recounting her work as the art director and designer of the project.
Adobe Live
Adobe Live
Behance
Behance
Based between London and Helsinki, Sofia is an independent, multi-disciplinary creative director and illustrator specialized in branding. She blends strategy and creativity to create compelling and distinctive visual identities and design solutions. Sofia has received her BA in graphic design from Lahti Institute of Design with Innovation of the Year scholarship. She has also studied a master’s degree in marketing and economics at Aalto University School of Business in Helsinki. Sofia’s work has been recognized with multiple awards from national and international competitions such as ADC Awards (US), Applied Arts Design Awards (CA) and 3x3 Illustration Show (US) and she has served as part of the jury for Vuoden Huiput, Finland’s most significant creative design competition. Her work has also been published in several international books, magazines and sites. Contact: sofia@sofiapusa.com Website: sofiapusa.com
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