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Caleb Paul Troutt founded Liftid.co, integrating fitness coaching services with transcranial direct current stimulation technology. The platform connects users to specialized fitness coaches while providing downloadable strength training programs across beginner, intermediate, and advanced skill levels. Liftid.co maintains a database of free workout resources alongside its coaching marketplace. The company's flagship product, the Liftid tDCS device, delivers non-invasive brain stimulation for cognitive enhancement. This neurotechnology tool applies direct current to specific brain regions to support focus, memory, and mental processing. The device builds on established tDCS research protocols used in clinical and performance applications. Troutt's work at Liftid.co combines three core offerings: a coaching network, structured training programs, and consumer neurotechnology. The platform serves as a hub where users can access strength training guidance, professional coaching services, and cognitive enhancement tools. Liftid.co operates at the convergence of fitness programming and applied neuroscience.