CAPE

Cape Agency, founded by Pete Gosselin in New York, develops advertising campaigns for gaming, spirits, and sports betting brands through a blend of traditional creative and AI-powered production methods. The firm's portfolio includes the Borgata Online campaign featuring AI-generated deer characters and BetMGM's responsible gambling initiative starring Connor McDavid. Their work spans broadcast, digital, and experiential channels with a focus on regional market adaptation. The agency's production pipeline integrates emerging AI technologies into established advertising workflows, particularly for character animation and visual effects. Their creative strategy emphasizes market-specific cultural touchpoints, as demonstrated in recent gaming industry campaigns that localize messaging for different state regulations. Technical capabilities include real-time rendering, procedural animation, and automated content optimization. Cape Agency maintains ongoing partnerships with MGM Resorts International properties and serves as agency of record for multiple regulated gaming brands. Their work in responsible gambling messaging earned industry recognition for effectively communicating compliance requirements through entertainment-driven creative. The firm specializes in navigating advertising guidelines for age-restricted products across multiple jurisdictions.