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Goodfellas, founded by Julia and Dimitri in Biassono, Italy, develops digital solutions for Brazilian Jiu-jitsu academies and practitioners. The company produces the "Desafio 1x1" challenge series, featuring competitive matches and rapid finishes, distributed through YouTube and social platforms. Their content strategy focuses on fighter-centric narratives and technical demonstrations that document the contemporary BJJ competition scene. The company's primary software product, Jiulia, serves as a management system for BJJ academies, handling payment processing, attendance tracking, and automated content creation. The platform incorporates artificial intelligence to generate training materials and marketing assets for academy owners. Integration capabilities allow academies to consolidate their operational workflows within a single dashboard. Goodfellas has expanded beyond martial arts with a business software suite encompassing customer relationship management, sales automation, and project tracking tools. The system architecture emphasizes data unification across organizational departments and processes. Their technology stack supports both specialized martial arts businesses and general commercial applications.