@hoochdrink

Hooch Drink, established as a beverage manufacturer, has expanded into retail merchandise through its Good Time In e-commerce platform. The brand's product catalog now spans apparel items like lemon-patterned socks, pet accessories, and lifestyle goods featuring the signature Hooch citrus motif. Distribution occurs primarily through direct-to-consumer digital channels, with merchandise priced in the mainstream retail segment. The company's merchandise division produces three core product categories: wearable accessories, pet supplies, and branded novelties. Each item incorporates the recognizable Hooch lemon logo and yellow-forward color palette established by the original beverage line. The collection maintains consistent branding across both soft goods and hard accessories. The merchandise extension represents Hooch's entry into the lifestyle retail sector beyond its beverage industry roots. Product development focuses on incorporating the brand's citrus imagery into functional items for both human and pet use. The line is sold exclusively through Hooch's owned retail channels rather than third-party retailers.