MIRJANA SIMUN

Mirjana Simun operates multiple direct-to-consumer e-commerce platforms from Australia, including Ocean Tide Co. and collaborative ventures with Reya Surf. Her retail portfolio encompasses surf equipment, coastal apparel, and stainless steel jewelry with custom engraving capabilities. The product catalog integrates functional surfing gear, beachwear collections, and personalized gift items under a unified coastal lifestyle theme. The digital retail ecosystem spans three primary verticals: surf culture merchandise, ocean-inspired fashion accessories, and customizable metal gifts. Distribution channels include proprietary e-commerce sites, partner platform integrations, and a centralized Linktree hub connecting all retail touchpoints. International shipping capabilities serve both Australian domestic and global markets. Ocean Tide Co. represents the flagship platform within Simun's e-commerce network, offering surf equipment for varied skill levels alongside lifestyle products. The business model combines direct product curation with strategic brand partnerships in the surf retail space. A consolidated digital presence enables streamlined access to all product categories through integrated online storefronts.