Felita Harris

Felita Harris bridges fashion entrepreneurship and diversity advocacy through her work with industry initiatives Raisefashion, ShopMy, and the J.Crew Masterclass Cohort program. Her strategic guidance focuses on helping emerging designers develop retail partnerships and scale their operations. She specializes in direct-to-consumer strategies and brand development for fashion startups seeking market entry. Harris collaborates with established Black-owned fashion brands including Fe Noel, LaQuan Smith, and Brother Vellies through curated retail platforms. Her mentorship programs connect emerging designers with retail opportunities and industry resources. She provides strategic planning support for brands navigating wholesale relationships and digital commerce channels. Through the J.Crew Masterclass Cohort program, Harris helps fashion entrepreneurs develop sustainable business models and market positioning strategies. Her work encompasses both individual brand consulting and broader industry initiatives to increase market access. She contributes to programs that provide emerging designers with practical tools for retail success and brand scalability.