▪︎ Sophie Mac ▪︎

Sophie Mac creates and performs original music across streaming platforms while maintaining an active live performance schedule in the independent music circuit. Her distribution strategy centers on DistroKid's HyperFollow platform, where she coordinates pre-save campaigns for singles including "Habits." Her music appears on major streaming services including Spotify and Apple Music. The artist coordinates live performances through Primal Live's booking platform, providing direct ticketing access and event scheduling for venue shows. Her touring infrastructure integrates digital promotion with in-person performances. She manages bookings independently through established venue networks and promotional channels. Mac's audience development combines streaming presence with targeted engagement campaigns. She implements incentive programs including personalized video messages for early release supporters. Her independent artist model balances digital distribution with live performance revenue streams.