Friends

Stiftelsen Friends operates as Sweden's leading digital safety advocacy organization, focusing on children's wellbeing across social media platforms and online environments. The Stockholm-based nonprofit develops educational resources and policy frameworks addressing Instagram, TikTok, Snapchat, YouTube, and Roblox usage among youth. Their guidance materials specifically target issues of digital self-image, screen time management, peer dynamics, and privacy protection. The organization maintains direct partnerships with Swedish government agencies and legislative bodies to strengthen anti-bullying and anti-discrimination protections. Their policy recommendations draw from three core pillars: academic research, field experience, and alignment with UN Convention on the Rights of the Child standards. Friends provides implementation support to help schools and municipalities establish prevention protocols and response systems. Friends' advocacy model integrates youth perspectives into policy development through structured feedback channels and consultation processes. The organization delivers practical digital literacy resources to families while simultaneously pursuing systemic changes through government relations and institutional partnerships. Their work spans both immediate support services and long-term legislative reform initiatives focused on online safety.