Shop. Play. Win!

Mission Lotería is a “shop small, support local” initiative that combines local art, small businesses and our love for Lotería with imagery inspired by the Mission District of San Francisco.

Join us for one of our monthly events at secret pop-up locations in the Mission to redeem your tabla for raffle tickets and win cash prizes, gift cards and merchandise! Events are all family friendly and are typically on the second Saturday of the month.

Using imagery inspired by the Mission, local artists are recreating game pieces for this shopping campaign with original icons like “El Muni,” “El Super Burrito” and “Las Muralistas.” These icon stickers reflect the Mission District and pay homage to the various cultures that represent the neighborhood.

Mission Lotería aims to engage residents and visitors, and urges them to invest in and celebrate the rich culture in the Mission.

Mission Lotería is a campaign in partnership with the SF Office of Economic and Workforce Development (SF OEWD), the Mission Economic Development Agency (MEDA), Calle 24 Latino Cultural District, the American Indian Cultural District and Trending Socials Marketing Agency.