Most social media training focuses on tactics like what to post, when to post and which trends to follow.
I can teach that. But let’s go deeper.
My workshops are built around strategy, clarity and decision-making. I want your team to understand why something works, not just what to do.
Let’s get interactive, practical and specific, whether you’re building a strategy from scratch or trying to make your current approach work better.
The Basics of Social Media
Content: 6 hours
Take-home: Social media strategy document
Do you want to learn how to establish an engaging social media presence for your brand or business? This 6-hour workshop will teach you and your team about tactics and strategies for managing a social media presence.
Through examples and best practices, you will learn about strategies for managing a social media presence including selecting channels, voice/tone, and approach as part of an integrated marketing plan for your brand or business.
During the course, you will develop an individualized social media strategy through assignments and gain an improved understanding of the available tools and online applications.
At the conclusion of the course, learners should be able to identify and apply techniques and strategies to effectively manage various social media platforms to build community, engage audiences, and maximize the exposure for their brand or business.
Request a workshop:
Reaching Your Audiences Where They Already Are
Content: 1.5 hours
Take-home: Example social media content distribution plan
Join Sonja for an insider workshop on social media content planning, distribution and analysis.
We’ll talk about creating content that will do well on the channels where your audience interacts (backed up with analytics data), and we’ll create a social media distribution plan for an example piece of content.
Request a workshop:
Custom workshop
What do you want to tackle?
Editorial calendars?
Video in social media?
Creative and comprehensive content?
If it’s social media, I’ve probably done it. Let me know where your pain points are and we’ll build a plan tailored to your needs.
