Contextmapp vs. FocusGroupIt Comparison Chart

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics.

Awardco is employee rewards and recognition that builds culture with custom recognition programs, incentivizes performance and participation through sales, safety, and wellness and wellbeing initiatives, and powers modern engagement strategies with the largest reward network in the world and the most customizable solution available.

SciSure is dedicated to transforming laboratories worldwide with innovative digital solutions. We offer a comprehensive Digital Lab Platform (DLP), which integrates the Electronic Lab Notebook (ELN), Laboratory Information Management Systems (LIMS), machine learning, and AI. Our platform is designed to seamlessly integrate with your lab’s equipment and software, offering flexibility, security, and exceptional efficiency. By centralizing and optimizing all your research and process development workflows in a compliant environment, we empower researchers to focus on making ground-breaking discoveries. Our team of lab digitalization specialists is here to support you throughout your digitalization journey. 


D&B Credit Insights helps small business owners monitor and understand their business credit profiles with real-time alerts on changes to scores and ratings. The platform provides unlimited access to key credit scores like PAYDEX®, Delinquency, and Supplier Evaluation Risk, helping you spot potential risks quickly. By tracking legal events such as liens and judgments, it keeps you informed of factors that may affect your creditworthiness. D&B Credit Insights offers benchmarking against industry standards, allowing you to set realistic credit goals and make informed financial decisions. The service integrates business banking data and provides detailed payment histories to improve transparency. Overall, it empowers businesses to strengthen their credit standing and plan confidently for future growth. D&B Credit Insights is available in three tiers: Free, Basic, and Plus. • Credit Insights Free • Credit Insights Basic • Credit Insights Plus

Google Cloud is a cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes. New customers get $300 in free credits to run, test, and deploy workloads. All customers can use 25+ products for free, up to monthly usage limits. Use Google's core infrastructure, data analytics & machine learning. Secure and fully featured for all enterprises. Tap into big data to find answers faster and build better products. Grow from prototype to production to planet-scale, without having to think about capacity, reliability or performance. From virtual machines with proven price/performance advantages to a fully managed app development platform. Scalable, resilient, high performance object storage and databases for your applications. State-of-the-art software-defined networking products on Google’s private fiber network. Fully managed data warehousing, batch and stream processing, data exploration, Hadoop/Spark, and messaging.

Revolutionizing Innovation One Idea at a Time SenseIP changes how people innovate. It is an AI-powered platform that helps inventors, startups, and R&D teams protect new ideas quickly. From the first spark to a fully drafted patent, SenseIP guides innovators to validate, refine, and file their inventions in minutes. The platform simplifies every step. It supports idea development, prior art research, freedom to operate checks, patent drafting, patent filing, and portfolio management. Users need no legal background. They face no tedious process. SenseIP delivers clear, fast, accessible IP protection that matches the pace of innovation. No expensive lawyers are needed.

ChatD&B by Dun & Bradstreet is an AI-powered conversational platform that helps you quickly access, analyze, and act on company data through a simple chat interface. Users can obtain firmographics, financial details, risk indicators, and other insights by typing natural language queries, saving time and improving decision-making accuracy. The platform leverages Dun & Bradstreet’s Data Cloud to provide real-time, up-to-date company information. It also tracks data sources and allows users to reference previous queries for compliance and verification. ChatD&B supports customer service by answering questions about Dun & Bradstreet’s products and services. Overall, it streamlines business research and boosts productivity through an intuitive, conversational experience.

SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals.