Audience

Marine and RV dealership owners, managers, and staff looking for a cloud-based, easy-to-use DMS built specifically for their industry’s unique needs

About DealerRock

DealerRock is the modern DMS built specifically for marine and RV dealerships. Fast, intuitive, and cloud-based, DealerRock streamlines your entire operation—from inventory and lead management to deal structuring and service scheduling. Unlike outdated systems or bloated generic platforms, DealerRock is purpose-built for the unique workflows of marine and RV dealers with usability in mind. With real-time reporting, simple user interfaces, and built-in tools to drive sales and efficiency, it’s the DMS your team will actually enjoy using. No clunky add-ons. No auto-industry baggage or outdated window screens. Just a smarter and easier way to run your boat or RV dealership.

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Pricing

Starting Price:
$390/month
Pricing Details:
Monthly and Annual pricing options available

Integrations

API:
Yes, DealerRock offers API access
See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

DealerRock
Founded: 2018
United States
www.dealerrock.com

Videos and Screen Captures

Play Video Marine & RV DMS Dashboard Quoting Unit Management Service Management
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
In Person
Videos
Support
Phone Support
Online

DealerRock Frequently Asked Questions

Q: What kinds of users and organization types does DealerRock work with?
Q: What languages does DealerRock support in their product?
Q: What kind of support options does DealerRock offer?
Q: What other applications or services does DealerRock integrate with?
Q: Does DealerRock have an API?
Q: What type of training does DealerRock provide?
Q: How much does DealerRock cost?

DealerRock Product Features

Dealership Management

Accounting
Contact Database
Customer Database
Document Management
Form Printing
Marine Dealerships
Online Inventory
Parts Management
RV Dealerships
Service Department
Website Integration
Auto Dealerships
Collections Management
Equipment Dealerships
F&I Management
Financing Management
Lease Management
Powersports Dealerships
Trailer Dealerships
Used Car Dealerships

DealerRock Verified User Reviews

Write a Review
  • Trent M.
    GM
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great system"

    Posted 2025-07-10

    Pros: This is one of the cleanest and easiest to use systems I’ve ever worked with. I’ve been in the marine industry for over 30 years and a modern solution like this has been long overdue. I love that I can access it anywhere and I get so much more done because I’m not tied to our store. I had some reservations about switching and how long it would take to learn a new system, but I was honestly up and running and under a week.

    Cons: I wish I they had a mobile app. But accessing the application from your phone works actually pretty good.

    Overall: It’s been a fantastic experience switching from an older DMS. I finally got tired of fighting things and decided it was worth taking the jump. A lot of my hesitations were from my past experiences, but switching to DealerRock has been fantastic. Not only is it easier for me to use, but my team has nothing but positive things to say as well. There was also tremendous value here in terms of the cost savings versus my older system.

    Read More...
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