Audience
Sprout Social’s Influencer Marketing platform is ideal for marketing professionals, brand managers, and agencies looking to find, vet, and manage authentic influencer partnerships efficiently with AI-driven tools and data-backed insights
About Sprout Social Influencer Marketing
Sprout Social’s Influencer Marketing platform helps brands boost ROI by connecting them with authentic creators through an AI-powered, topic-based search system. It mirrors social media content discovery, enabling users to find influencers who resonate with their target audience and align with brand values. The platform offers tools to vet creators for brand safety and content quality, reducing risk. Campaigns can be managed end-to-end within a centralized workflow that streamlines outreach, contracting, and content approvals. Sprout Social also provides detailed performance tracking to measure and optimize influencer impact alongside branded content. Trusted by top global brands, the platform simplifies influencer marketing with AI-driven insights and automation.
Other Popular Alternatives & Related Software
SocialBook
Finding influencers who deliver results should be simple! Don’t hire influencers that have no influence, use SocialBook.
SocialBook is an extremely powerful, end-to-end influencer marketing management software tool.
With SocialBook you can do the following:
1) Search a real-time database of over 2 million influencers across social media platforms like YouTube, Instagram and Twitch.
2) Track a keyword on social media and see what is trending and the related content.
3) Analyze an influencer's data to find the best ones to work with.
4) Reach out to them easily with email outreach tool.
5) Set up, manage, and track a campaign all in one place.
Learn more
Streamforge
Streamforge is a B2B SaaS influencer marketing platform that leverages proprietary AI and billions of data points to help brands instantly discover and connect with the creators their customers trust. Its creator intelligence engine analyzes over 30 million influencer profiles across YouTube, Instagram, TikTok, Twitch, and X to reveal accurate audience demographics alongside engagement rates, content relevance, and performance history. Marketers can filter and segment influencers by reach, interests, engagement, and ROI potential, then launch and manage campaigns through automated workflows that handle outreach, content approvals, and scheduling. Real‑time intent signals and integrated tracking surface conversion data and sentiment analysis, while customizable dashboards and automated reporting provide continuous visibility into campaign impact. Sector‑specific modules deliver tailored insights for industries such as gaming and mobile.
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Upfluence
Upfluence is the only Influencer Marketing platform that enables brands and agencies worldwide to turn their own customers into sales-driving influencers with Live Capture. Upfluence's platform is made to search for influencers through different criteria and filters, all over the world, on 7 different social media platforms. It makes contacting them at scale easier through an included CRM tool; gives more comprehensive management by allowing users to run parallel campaigns and manages automatically all administrative tasks such as international influencer payouts. Advanced analysis of KPIs of any campaigns or hashtags through social listening allows for more advanced reporting and campaign understanding. The software is independent from the social media platforms which prevents it from any interrupting service and is a true all-in-one software.
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Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.
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Company Information
Sprout Social
Founded: 2010
United States
sproutsocial.com/influencer-marketing/
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