Audience
Financial companies searching for a solution to deliver an integrated and automated bank experience
About WWS One to One
Digital channels are increasingly growing, becoming more and more hybrid. To deliver a seamless integrated and automated bank experience, hence, omnichannel marketing strategies must be supported by the most advanced technology. One to One Omnia is the WinWebServer (WWS) module for the planning and editing of marketing and customer relations campaigns, starting from a centralized control panel with the possibility of diversifying and personalizing messages and services, not only across the self-service channel but on all active touchpoints. The various modules of One to One application allow to deploy segmentation, to manage the multimedia library, to devise multimedia campaigns including texts, graphics, images and videos, set up campaigns and publish them on predefined channels. The solution’s practical and functional approach makes it possible to oversee all the stages of a marketing campaign development in a simple and effective way.