Strategic Growth Concepts Signs Nationally-Recognized Organizing Expert, Pam Socolow, CEO of the Award-Winning Family Facts™ Organizers as New Client

July 19, 2010 — StrategicGrowth

Strategic Growth Concepts to Provide Social Media Strategic Planning and Implementation Services to Enhance Family Facts™ Branding Efforts

SOUTHFIELD, MI – Strategic Growth Concepts today announced the signing of its newest client, Family Facts by Pam Socolow™.  Family Facts™, provider of the award-winning line of family-oriented organizing products of the same name, will retain Strategic Growth Concepts to provide comprehensive social media strategic planning and implementation services.

Explains the firm’s CEO, Pam Socolow, “We know that the social media space is where our customers are communicating today, and that it is vital for us to be there.  When seeking someone to help us develop a strategy to move into this new media area, we sought out a firm that was not only extremely knowledgeable and professional, but one that could also show us that they ‘put their money where their mouth is’ by implementing a strong social media strategy for themselves so we could be certain they understand the medium.  We found that in Strategic Growth Concepts.”

Strategic’s services for Family Facts™ will include:  performance of an Internet reputation analysis, social media goals development, identification of the appropriate social media platforms to attract the firm’s target audience, development of a consumer interaction plan, a promotional program to increase awareness of Family Facts new social media sites, methods for monitoring consumer engagement and more.

Strategic Growth Concepts CEO, Linda Daichendt, states “We’re very excited to be able to help Family Facts™ increase brand awareness, and develop an on-going dialog with consumers.  This firm’s award-winning products are the perfect solution to managing the diverse organizational needs of today’s busy families; we’re honored to play a role in ensuring that parents learn the many ways these products can make their life easier by showcasing the products via social media.”

For additional information, contact Strategic Growth Concepts CEO, Linda Daichendt, at info@StrategicGrowthConcepts.com , by telephone at 248-470-3257, or via the company’s website at www.StrategicGrowthConcepts.com .

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Strategic Growth Concepts, a division of DAIMAR Enterprises, Inc. is a Detroit area firm that provides consulting and training services to start-up, small and mid-sized businesses nationally in the areas of Start-up, Marketing, Operations, HR and Strategic Planning with areas of specialization that include:  mobile marketing, social media marketing, and virtual events production.  The firm’s CEO, Linda Daichendt, an award-winning blogger on the use of new media in growing a business, is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@StrategicGrowthConcepts.com , and the company website can be viewed at www.StrategicGrowthConcepts.com.

Family Facts creator Pam Socolow, a long time organizing and time management expert, is familiar to television audiences for her role as a regular contributor to HGTV’s enormously popular series, Mission Organization. ­­­ An associate member of the National Association of Professional Organizers, Ms. Socolow’s products have won numerous awards including:  iParent Media Awards, the Family Choice Award, the National Association of Parenting Publications Award, and the National Mail Order Association Award.  Information on the Family Facts™ line of products is available at www.Family-Facts.com, by calling 914-666-8383 or via email at publisher@family-facts.com .

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Quantifiable Lift With The Addition of Social Media to Advertising

April 28, 2010 — StrategicGrowth

With article after article these days pontificating on the value of Social Media Marketing to businesses small and large, we’re happy to finally be able to present a study from a reputable media tracking company to provide findings based upon the analysis of survey data using standard research methodology.  Read the study summary below to learn Nielsen’s findings.

from the Center for Media Research at MediaPost 

A recent joint study from Nielsen and Facebook, titled “Advertising Effectiveness: Understanding the Value of a Social Media Impression,” analyzed survey data from more than 800,000 Facebook users with regard to more than 125 Facebook ad campaigns from 70 brand advertisers. The report provides quantifiable data that can be mapped to trusted advertising  benchmarks: Ad Recall, Brand Awareness, and Purchase Intent.

Studies have shown that consumers trust their friends and peers more than anyone else in making a purchase decision. The authors acknowledge that it’s critical to understand advertising not just in terms of “paid” media, but also in terms of how “earned” media (passed along or shared among friends) and social advocacy contribute to campaigns.

Percent of Respondents Trusting “Completely or Somewhat” in Selected Forms of Information
Form of Information % of Respondents
Recommendations from people known 90%
Consumer opinions posted online 70
Brand websites 70
Editorial content 69
Brand sponsorship 64
TV 62
Newspaper 61
Magazines 59
Billboards/outdoor advertising 55
Radio 55
Opted-in Emails 54
Ads before movies 52
Ads fromSearch engine results 41
Online video ads 37
Online banner ads 33
Text ads on mobile phones 24
Source: The Nielsen Company, April 2009

The study took a close look at 14 Facebook ad campaigns that incorporated the “Become A Fan” engagement unit and sliced the effectiveness results three different ways, by each of the types of ads available on Facebook:

  • Lift from a standard “Homepage (Engagement) Ad”
  • Lift from an ad that featured social context or “Homepage ads with Social Context”
  • Lift from “Organic Ads,” news-feed stories that are sent to friends of users who engage with advertising on a brand

For those Homepage engagement ads at the top of the marketing funnel, awareness increased on average by 4% between exposed and control audiences. Purchase intent also increased on average by 2% following ad exposure on Facebook.

Variance Between Control Group to Homepage Ad
Benchmark % Lift Change vs. Control
Ad recall 10%
Awareness 4
Purchase intent 2
Source: the Nielsen Company/Facebook, April 2010

Comparing the responses of those users who had seen ads with social context against users who saw ads with no social context from the same campaign, there is a measurable lift in lift.

Relative “Lift” between Homepage and Homepage with Social Context Added
Benchmark Homepage Exposure Lift Homepage with Social Advocacy
Ad Recall 10% 16%
Awareness 4 8
Purchase intent 2 8
Source: the Nielsen Company/Facebook, April 2010

While exposure to the homepage ad itself increased ad recall, those users exposed to both the “paid ad” and the organic impression remembered the ad at three times the rate of those just exposed to the paid homepage ad.

We saw a similar effect for the other two metrics evaluated. Homepage ads increased awareness of the product or brand by 4% on average, but exposure to both homepage ads and organic ads increased awareness by a delta of 13% versus the control group. Exposure to organic impressions also impacted purchase intent as well, increasing the impact of the ad from 2% to 8%.

Variance in Lift Between Homepage Control and Homepage Ad With Organic Context Added
Benchmark Homepage Ad Exposure Homepage Ad + Organic
Ad Recall 10% 30%
Awareness 4 13
Purchase intent 2 8
Source: the Nielsen Company/Facebook, April 2010

To access additional visuals in the TopLine report, please visit Nielsen here, or for the complete PDF file on earned media, social advertising and the methodology behind the study, please visit here.

Posted in Advertising, Marketing Tools, Social Media. Tags: , , , , , , , , , . Leave a Comment »
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