ICF

Demand response programs follow a familiar pattern: automated enrollment captures early adopters, then growth plateaus. Our latest article shows how utilities can use strategic marketing to grow and sustain participation at scale. Explore the approach that drove 34,000+ device enrollments over six years: ▪️ Multi-channel marketing beyond push notifications ▪️ Data-driven targeting for grid-critical customers ▪️ Benefits-focused messaging that resonates ▪️ Contractor engagement to build trust It's a tactical roadmap for utilities looking to scale demand response. https://okt.to/MauUO7

Don't miss our expert Ratima Kataria at the American Council for Technology - Industry Advisory Council (ACT-IAC) Health Innovation Summit, participating in two sessions exploring how cutting-edge technology is shaping the future of healthcare in the U.S. https://okt.to/ZyaDRm

Public health organizations face pressure to modernize aging data systems while keeping critical operations running.    Join our discussion with federal, state, and academic leaders to explore how to advance data modernization and responsible AI use to upgrade data environments.

Congratulations PSEG Long Island LLC! We’re proud to have supported their award-winning Time-of-Day initiative!

We’re delighted to be recognized as a Best Workplaces for Commuters by the Fairfax County Department of Transportation. It reflects our workplace where teams naturally choose different ways to get to work—Metro, carpooling, biking, or access to car charging on-site—and where hybrid and remote work are simply part of how more than two-thirds of our employees work. https://okt.to/9nXPcy

“Invest in talented teams and give them room to be curious and challenge assumptions. The innovation and impact will most certainly follow.” Congratulations to our Chair and CEO, John Wasson, on being named a Top Industry Exec to Watch in 2026 by WashingtonExec! https://okt.to/6lUVTW

We're excited to be selected to lead environmental reviews for the Diridon Station Redevelopment Project in San Jose, California, to ensure the project meets state and federal requirements, avoids delays, and is responsive to citizen needs. https://okt.to/9D82eT

Artificial intelligence is transforming the utility landscape—but how? Our experts break down how digital twins and AI can shape the future of energy demand management. Learn how utilities can leverage cloud computing to predict and plan for energy needs, from grid congestion to insulation optimization. https://okt.to/3Vd0Ot

A new cohort of business decision makers is on the rise and fueling a digital transformation in B2B marketing and outreach. Our energy marketing experts explore an emerging strategic framework utility commercial and industrial programs should adopt today. https://okt.to/dntBUO

Check out how our smart, streamlined, and scalable AI solution is helping grant funding experts and non-technical users quickly secure resilience funding. https://okt.to/8D6FRw