XR Extreme Reach

We’re excited to announce that XR Extreme Reach has acquired Telly Traffic, strengthening our Business Affairs capability and creating the UK’s most comprehensive support operation for advertisers, agencies and production companies. As delivery grows more complex and the pressure to get rights, regulations and approvals intensifies, we’re investing in the expertise and infrastructure our industry needs to stay ahead. With 16+ years of specialist experience, Telly Traffic brings even more depth to our Business Affairs team, helping clients reduce risk, improve oversight and deliver with confidence. Read the full press release 👉 https://bit.ly/4r3B6Qn #XR #AdvertisingOperations #Growth #BusinessAffairs

🏈 All the Super Bowl LX ads and teasers. One place. No paywall. XR’s shots Magazine is featuring every Super Bowl ad and teaser, all in one hub, free and open for everyone (updated daily). With agency and production credits, front and center. If you're curious about how the biggest ads get made and the people behind them, this is your Super Bowl central. Check them out: https://shots.re/1ba759 Featuring: Apple, Uber, Droga5, Intuit, R/GA, Biscuit Filmworks, BBDO Worldwide, Anomaly, Mother, Oakley, MANSCAPED, Quality Meats Creative, VML, Instacart, Liquid Death, AB InBev, Wieden + Kennedy, DDB, MrBeast, Salesforce, Skittles, Rocket, MIRIMAR

The matchup is set and the Super Bowl ad teasers are officially here. And surprise, surprise: celebrities are everywhere.   From A-list actors to chart-topping musicians and elite athletes, star power is once again the fast track to breaking through on the biggest advertising stage of the year.   XR Extreme Reach data backs it up. Celebrity appearances and pay in advertising are up 47% in just six years, with more than $1B now flowing to celebrity talent alone. Want the full picture behind the surge?   Dive into XR’s State of Pay report to learn more: https://lnkd.in/gFaW39ve   And stay tuned. We’ve got more Big Game data drops coming.

We’re thrilled to welcome Karen Aviram Beatty to XR Extreme Reach's Board of Directors. Few people have had as much impact on modern advertising as Beatty. She joined Google in the early days and went on to help build and scale its multi-billion-dollar ad business, shaping the partnership models that still power the industry today.   “Having spent my career helping scale global ad platforms through periods of industry change, I’m excited to join the board of XR at this very moment,” said Beatty. “XR’s strong leadership team, focus on simplifying complex creative workflows, and trusted relationships with large brands creates a solid foundation for continued growth, and I look forward to supporting the company in its next phase.”   See the full news here: https://lnkd.in/gi8Jyrek

When every second counts, the world's top brands trust XR for flawless Big Game Ad Delivery! With a proven track record of delivering more than 80% of Super Bowl ads to networks over the past decade, we ensure your creative investment doesn't get fumbled.   Join the ranks of successful Super Bowl advertisers that choose XR reliability and excellence on the biggest stage in advertising.

Introducing XR 2025 State of Pay, a first-of-its-kind analysis of advertising production trends and celebrity compensation across the U.S. advertising industry. According to XR, brands spent over $1B featuring celebrities in ads last year alone, with professional athletes seeing the fastest growth. This isn’t a passing trend. It’s a structural shift in how advertising gets made. “Advertising is entering a talent-first era,” said John Batter, CEO of XR. “Spending on athletes, celebrities and creators isn’t just rebounding, it’s surpassing all pre-pandemic norms with no signs of slowing. Brands are concentrating budgets around recognizable talent that can break through, and the data shows that strategy is now central to the campaign performance of the world’s biggest brands.”

Business Insider spotlighted XR Extreme Reach’s State of Pay report showing U.S. brands spent $1B+ on celebrity talent in advertising in 2025, with guaranteed pay up 47% since 2019. Why the surge? CMOs are fighting for attention in a fractured, cross-platform world. Familiar faces cut through instantly, boost recall, and reduce risk when every impression counts. Read the full article and connect with us to learn how XR helps brands manage talent payments for A-list celebs and crew, and stay compliant with today’s evolving talent economy. https://lnkd.in/gAHCGn3j

Great to see XR Extreme Reach "State of Pay" data featured in ADWEEK, highlighting how celebrity talent payments in advertising have evolved from 2019–2025. As brands increasingly turn to recognizable talent to drive attention and memorability, the economics behind celebrity advertising have massively shifted. Appreciate ADWEEK's Brittaney Kiefer for spotlighting the work and the insights shaping where advertising is headed.

🎬 New year. A smarter way to pay the talent behind your advertising productions. With XR Pay for Commercial Crew, onboarding, timecards, and other paperwork move from a mess of emails to a simple mobile workflow built for commercial productions. XR already powers $1.3B+ in annual advertising production payments for the world’s top brands and agencies. Now that same trusted reliability is available for production crews, anywhere, anytime. 👉 Start the year with XR Pay for your crew.

Celebrating the season with our XR teams in NYC, LA, and London. Thank you to everyone at XR for an amazing year and special thanks to our clients who make it all possible.   Happy holidays and cheers to the year ahead! ✨