Baseplate

GTM Lead

Baseplate New York, NY

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Baseplate provided pay range

This range is provided by Baseplate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr
Hindsight helps GTM teams understand why they win or lose business. We work with top-tier scale ups and F500 companies to deliver insights, better messaging, and personalized coaching using AI. Our customers love us and we’re ready to build a growth engine.

We’re hiring a GTM Lead to own go-to-market end-to-end: from messaging, to content, to events. You’ll work closely with top operators across Product Marketing, Sales Enablement, and RevOps to understand how they use Hindsight - and communicate that value to the broader market.

What You’ll Do

  • Own messaging, positioning, and GTM narrative for our AI products
  • Lead demand gen across content, website, email, and social
  • Create high-quality content that drives mindshare and qualified inbound
  • Partner with founders on product marketing for launches and sales enablement
  • Run customer interviews and synthesize insights into GTM strategy
  • Drive measurable growth in MQLs and SQLs

You’re a Fit If You

  • Have experience in product marketing, growth, or GTM roles
  • Can market technical and AI-driven SaaS products
  • Write clearly, move fast, and enjoy full ownership
  • Want equity and the ability to shape a category early
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Other
  • Industries

    Technology, Information and Internet

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