Forget cookie-cutter perfume. The new fearless way to wear fragrance is about freedom — breaking rules, layering contrasts, and creating a scent no one else can copy. Here’s how to do it. THE NEW RULES Why “Signature Scent” is Outdated Signature scents used to mean commitment. But today? They feel limiting. Gen Z is rejecting the idea of one scent for life, and choosing to create their own personal “scent wardrobes” instead. Think of fragrance like fashion — you wouldn’t wear the same outfit...
