Some of these fonts were featured in my ongoing Font Psychology series. The same traits that influence how a typeface feels also shape how a logo speaks. A curve can soften. A serif can reassure. A bold stroke can signal confidence. And the right letterform can create recognition long before colour, shape, or symbol ever does. Great logotypes aren’t just designed. They’re typed with intention, with a voice that speaks the brand’s personality. Follow @kenny.kenray for more branding and...
