Online Marketing

Are the pages on your brand's website loading quickly enough? While site speed may seem like a minor technical issue, it is in fact something that has a huge impact on everything, from visitor retention to search performance. So, what speed should marketers be aiming for? Which steps should be taken to improve performance? Read on to learn what every marketer should know about site speed.

Love, flowers, and—marketing tactics? You’re probably not thinking about your digital marketing strategy on Valentine’s Day, but take a look at MDG’s new article to discover the seven key tactics that you should learn to love this year!

When it comes to technology, younger generations seem to get all the love. After all, marketers are well versed in the behaviors of Millennials and Generation Z; there’s a constant stream of coverage on their ever-evolving digital habits. But what about older Americans?

The pace of change in digital marketing is aggressive and you need to have partners who are just as aggressive in helping your brand keep up. So how can you assess whether you and your agency are on the same page? Continue reading to uncover four questions you should regularly ask in order to evaluate your digital marketing partners.

Not sure which approaches you should consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year!

Tapping into the pride Americans feel for their country is a powerful way for marketers to connect with consumers—especially around July 4th. However, it can be hard to create compelling campaigns that go beyond the generic and feel authentic. Check out our newest article to see 10 stellar campaigns that do a great job of showcasing patriotism. 🇺🇸

‘Tis the season to reflect and express gratitude. So, what should marketers be thankful for? Check out our latest blog to examine a list of tactics, trends, and evolutions that have positively impacted marketers this year!

Data has clearly driven the shift in digital marketing, but some marketers are still unsure about how to properly use this insight for smarter targeting.

It’s no secret that the US Hispanic market is increasingly vital to brands. However, many businesses remain unsure of exactly how to target this group, especially via online channels. So, how do the digital habits of US Hispanics differ — or not differ — from those of other groups? Continue reading to uncover five key insights that every brand looking to target US Hispanics should be aware of.

As we head into the new year it’s time to make some resolutions. So, which approaches should you embrace to make your marketing efforts more effective? Continue reading to explore nine resolutions we believe every marketer should consider making in 2019.

Do online ads drive offline purchases and visits? As digital channels continue to rise in popularity, marketers are still seeking an answer to this question. To learn more about the crucial role of online ads in offline actions, check out MDG’s new article!

With the rise of the Internet, Americans are spending more time behind screens than ever before, consuming text, video, and audio in different ways and mixes. However, while this broad shift is impossible to miss, the details are often difficult to discern.

This year there were a number of epic marketing fails. Some occurred because of bad strategy, some because of bad execution, and some because of a combination of the two. All hold valuable lessons for brands.

Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want.