Branding for one of my favorite projects of the year: Rad Habits, a high-quality, sustainable clothing line designed for an adventurous, healthy, and care-free lifestyle. This California-based, ethically-made brand focuses on inclusive designs and oversized fits. We created an identity as balanced as their ethos—bold yet simple colors paired with elevated, relaxed typography. Inspired by the effortless lifestyle of the coast, every detail evokes happiness and adventure. Kind words from the...
