Be they operators or destination marketers, many within today’s tourism sector have a binary view of accessibility. For some, it is simply a point of compliance, while for others its implementation represents an act of true social good. But these perspectives obscure a powerful truth: Accessible…
Scotland is entering a pivotal moment in destination management. With the phased introduction of the visitor levy — sometimes referred to as the “tourism tax” — Scottish destinations are preparing for a new funding landscape, one that could reshape how they invest in visitor services, manage…
No longer a niche concept within the travel industry, accessibility is a fundamental component of a sustainable and profitable tourism sector. While social responsibility certainly plays a part in the embrace of accessible tourism, for destinations across the UK and Ireland, it is proving to be a…
The European tourism sector is in a moment of profound change. All around the continent, destinations are looking beyond sustainability to embrace regenerative principles, implementing ideas that not only create a positive visitor experience, but strategies that make a lasting contribution to the…
Photo credit Gary Newman Overview Knowledge is power, but — when it comes to data and information — a little bit of insight goes a very long way. This is certainly the case for Visit West, the Local Visitor Economy Partnership (LVEP) that represents the West of England. As we’ll see, its…
Though varied in the places and destinations they represent, Europe’s many Convention & Visitors Bureaus (CVBs) all share a single goal: to attract high-value business events that enrich their local economies and communities. Despite the singularity of this common aim, the path to its achievement is…
The conversation around tourism is changing. For those within the sector as well as those touched by it, the focus has long been on sustainability and how to minimise adverse impacts on destinations and communities. But as we’ll explore, this approach is shifting, and across Europe, the conventional…
The European business events sector is in a moment of profound transformation. Having evolved well beyond their originally intended roles as information hubs, Convention and Visitors Bureaus (CVBs) are now dynamic engines of local economic growth and face escalating expectations from both…
Last month, we published our Revenue Generation eBook, a resource that sets out precisely why — in this very moment — digital monetisation is so relevant to the destination marketing industry. In these challenging times, your destination’s website can be a rich and reliable source of income. For…
