Get Visual is the grateful recipient of a grant from The Christos N. Apostle Charitable Trust
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, May 12, 2019

Like Sugar at Tang Teaching Museum

Installation shot of Like Sugar at Skidmore College's Tang Teaching Museum
photograph by Arthur Evans
The exhibition Like Sugar, on view through June 23 at Skidmore College's Frances Young Tang Teaching Museum and Art Gallery in Saratoga Springs, is an unusually thought-provoking show that, like its namesake, still somehow comes off seeming insubstantial.

Organized by the Tang's Malloy Curator Rachel Seligman and Skidmore English professor Sarah Goodwin, with input from three other Skidmore faculty members, Like Sugar may suffer from the too-many-cooks syndrome, as it attempts many diverse things. Is it about art? Of course. Food? Check. History? Global economics? Advertising? Health? All of the above.

Julia Jacquette, Two Tiered Cookie Platter, 1997
enamel on wood panel
As an art exhibition, Like Sugar is a bit sparse for my taste, but it features some very good work. Unfortunately, several of the best artists in the show are represented by only one piece each, which can be frustrating. On the plus side, while the show has very much to say, it doesn't overwhelm the viewer with didactic panels or unbearable preachiness - it manages to maintain a light playful tone despite the deadly seriousness of its content.

I think the show makes plain just how conflicted we are as a society - and individually - about sugar. It's killing us, but we love it. Historically, the sugar trade drove the creation and growth of the horror of the slave trade. This is delved into through visceral works by Kara Walker and Maria Magdalena Campos-Pons, and alluded to in historical and contemporary documentary photographs also in the exhibition. Even honey bees get some of the blame - or credit - from both the scientific perspective and the creative one, as a video piece in the show records an experiment demonstrating their preference for sugar, and three fascinating sculptures in the show are a collaboration between a human artist, Garnett Puett, and comb-making bee colonies.

Advertisement by Sugar Information Inc.
Among the most shocking materials in Like Sugar are the many mid-twentieth-century magazine ads collected and presented in a grand collage and also individually, where we can see the audacity of Madison Avenue's efforts to sell a nutrition-free, highly caloric product to an unsuspecting and exuberant post-war consumer. As a child of the '60s, I was the direct recipient of the concepts these ads promoted, and it particularly struck me that the majority of the artists in this show were too - born between 1959 and 1965, a rather narrow demographic band to see in a large group show.

Clearly, we were all affected, and the impacts are still seen in the obesity and diabetes epidemics that plague the United States today. These diseases are explored in a display of public service graphics that attempt to scare people straight off the sugar track, and in photographs and paintings that simultaneously seduce and disgust.

Emily Eveleth, Big Pink, 2016, oil on canvas
One of the strongest pieces in the show, which is used prominently in publicity for it, is a six-and-a-half-foot painting by Emily Eveleth entitled Big Pink, which employs scale, gorgeous painterly flourishes, pastry worship, and frankly pornographic effects to drive home several points at once. Like the ad pictured above, which advises eating cookies rather than a healthy lunch as a weight-loss strategy, it's creepy - and irresistible.

All in all, Like Sugar may be overly ambitious, but it got that way for important reasons. More art exhibitions should make such efforts, even if falling short is almost inevitable.

And, while you're in the neighborhood, check out a first-rate three-person show at the Saratoga Arts Center. Passing Time, on view through June 15, features paintings, photographs, and sculptures by Paul Chapman, Harry Wirtz, and Rebecca Flis (respectively). In a happy coincidence, some of Flis's ingenious cast works are made of - you guessed it - sugar. I promise you will like.

Rebecca Flis Ironscapes, cast iron, crushed red stone, steel perimeter

Sunday, February 25, 2018

Alphonse Mucha at The Hyde Collecetion

Job, 1896, color lithograph on paper mounted on linen
All images courtesy of the Dhawan Collection
If you were ever in a dorm room in the 1970s, you know the artwork of Alphonse Mucha. The master of French Art Nouveau was a staple of the softer side of the counterculture, partly due to his irresistible, sensual style and partly due to his having been the creator of turn-of-the-century ads for Job cigarette papers, which remained the brand of choice for those rolling joints while listening to psychedelic music some 75 years later.

Cycles Perfecta, 1902, color lithograph on paper
The show currently on a tour stop at The Hyde Collection in Glens Falls through March 18, aptly entitled Alphonse Mucha: Master of Art Nouveau, amply demonstrates that you need neither be stoned nor under the influence of a pop culture trend to be dazzled by the work of this brilliantly skilled commercial artist, whose style is both perfectly emblematic of the movement he  represents and strikingly distinctive as his individual mode of expression.

The show is drawn from California's extensive private Dhawan Collection of Mucha's  art, comprised mainly of lithographic posters that advertised products and events, and augmented by a handful of original drawings, one oil on canvas, numerous illustrated books, and a few other objects, such as a perfume bottle and early Czech currency that Mucha designed. With 70 pieces in all, it is an impressive enough display that my friends who had recently visited the Mucha museum in Prague were suitably gratified by our trip to The Hyde.

The Slav Epic (Slovanska Epopei), 1928
color lithograph on paper mounted in linen
In addition to the pure enjoyment of viewing this trove of gorgeous graphics, the show provides historical insights into the artist behind them.  I was familiar with Mucha (and, yes, had a poster of his ad for Bieres de la Meuse on my dorm room wall), but had no idea he wasn't French. In fact, though he led the Paris-based iteration of this Europe-wide art movement (known variously as Art Nouveau, Jugendstil, Glasgow Style, and Stile Liberty), Mucha also strongly identified with his Slavic roots, leading him to spend most of the last decades of his career painting a massive cycle of paintings commemorating that ethnic history, entitled The Slav Epic. One strong example of that project is in this show.

It was also instructive to discover that Mucha's career was entwined with that of Sarah Bernhardt, who gave him his first big break and for whom he designed many beautiful posters over the years. The centerpiece of Master of Art Nouveau is a set of three examples of the original advertising lithograph that Mucha made on short order for a Bernhardt show, thus earning her loyalty. These include a trial proof in red ink only; a trial proof in black; and the 7-foot-tall full-color litho, made unique by a clever pencil drawing (known as a "remarque") that depicts a reading dog (complete with spectacles), and shows off the deceptively easy-looking command of line that marks all of Mucha's work. Don't be fooled - this artist worked very hard so that we don't have to, allowing our eyes to rove effortlessly over the exquisitely rendered forms and textures of his subjects.

Gismonda with remarque by Mucha
1894 color lithograph on paper
mounted on linen
Art Nouveau is characterized by idealized female subjects, who are both sensual and strong, with sinuous lines, visually arresting graphic design, and lush natural features, usually floral. Mucha excelled at all these elements, combining stark outlining (often in black) with rich, seductive colors. These are the aspects of his work that make it both specifically of its time and timelessly appealing.

In Master of Art Nouveau, we are also treated to less developed works in the form of drawings and sketches, which provide a window into the artist's process and, in a few cases, onto his more personal side. Additionally, there are the original banknotes that reminded me of another time and place, when a nation would celebrate its most famous artist in the most public and intimate way imaginable. After all, wouldn't you like to have a Rothko or a Rockwell in your wallet?

It is also worth noting that The Hyde has a fresh installation of 20th-century art in its Feibes & Schmitt Gallery through May 6, and some fine examples of prints and photographs in a selection of recent acquisitions on view in the smaller Hoopes Gallery through April 1. Both exhibitions provide wonderful opportunities for lovers of modern art.

Praha-Parisi cover for 1900 World’s Fair, 1900, lithograph on paper