Planters Peanuts is largely unknown in the Philippines, but is an American product icon, first produced in 1906 by Italian immigrant Amedeo Obici,in partnership with Mario Peruzzi. The branc character--Mr. Peanut--came about when a contest was launched in 1916,won by schoolboy Antonio Gentile who sent in a drawing of a human peanut with legs. An artist later added a monocle, a walking stick and a tophat. Mr. Peanut became a merchandising success, turned into coin banks, mugs, glasses, pins, buttons, coloring books, cloth dolls--and even into salt and pepper shakers, such as this pair. I found this in a shop in downtown Somerville, in New Jersey, while on a short vacation. There were so many of them there, that it was kinda hard to choose, but these two, I thought, were the most attactive and functional, Mr. Peanut collectibles were made in dizzying varieties and are so plentiful, that they are easily found, and so affordable, they literally cost--well--peanuts!

In the 1960s, to  make taking a bath a more fun experience for kids, Colagte Palmolive packaged its shampoo in plastic figural containers in the shape of popular cartoon characters. The result is the Soaky Bubble Bottle--which children can play with, while soaked in a bath! These "soakies" depicted scores of characters that included Bozo the Clown, Batman and Robin, Snow White, Casper, Dick Tracy, Flintstones, Alvin and the Chipmunks, Smokey the Bear, Popeye, and later--the Muppets and characters from Star Wars. the unique play bottles became instant collectibles and are now sought after today mostly by baby boomer collectors who grew up taking a shower with these plastic shampoo "toy" bottles. Generally very affordable, there are soakies that are hard to find and therefore more expensive--like the Creature from the Black Lagoon, which starts at $100!!. Similar bottles are still being made today--so that's good news for folks who want to soak in the happiness of showering with a favorite toy!!

First time to see this one-of-a-kid china dinner plate that was a giveaway of Rufina Patis, the first fish sauce brand in the Philippines founded by widow Rufina Salao vda. de Lucas. The home industry that she put up in 1900 became a successful multi-million peso business, peaking in the 50s and 60s.
The business grew by leaps and bounds after the war and 2 modern manufacturing and bottling plants were erected in 1957 and 168 to meet the growing lucrative U.S.-Filipino market. The company also invested in advertising and in sales promotions--and these collectible plate premiums were among those used to entice housewives to buy a bottle of Rufina Patis.
 This small 8 in.diamter plate bears the Rufina Patis Especial logo and bears the Three Starbest China - Made in Japan manufacturer's mark. It was found on ebay Philippines, sold to me by an old gentleman whose father used to have a general merchandise store selling groceries, including condiments and bottled products.
 On the center of the plate is a delicately colored illustration of a woman in patadyong and salakot, with a basketfull of fish in one arm-- a charming Filipiniana touch on a Japan-made plate.
The piece dates from the 50s and still retains its vibrant colors after all these years. It may not have been used and was used for decorative purposes. This is the first and only known premium item associated with the pioneer patis brand in the country.

Captain Midnight was a popular U.S. radio series that began in 1938 in Chicago, created by Robert M. Burtt and Wilfred G. Moore. At the onset, "Captain Midnight" was simply an undercover name for pilot  Jim "Red" Albright. As an agent, he helped gather information to capture criminals. Captain Midnight was constantly trying to stop the plans of the evil Ivan Shark, remaining his evil nemesis throughout its radio run. He found help in Chuck Ramsey,a member of his Secret Squadron and Patsy Donovan. The series grew in popularity and was broadcast over the Mutual Network beginning in 1940 sponsored by Ovaltine.
The company had been looking for a heroic figure to sponsor their product, Ovaltine, as the country seemed headed for World War. Continuing the tradition of their previous series, Radio Orphan Annie, the company began to integrate coded messages and club identification into the episodes--brass examples of which were given out to viewers as premiums.
The "Mystery Dial Code-o-Graph" , first given in December 1940, was so called because the center of the inner disc was supposed to look like the dial knob of a radio. It was used to send a secret message to listeners about the next program episode. To decode, one had to turn the dial, which  proved to be a chore, what with the setting windows located at the back. The secret messages to decode were always given at the end as a "Secret Squadron Signal Session.".
The brass decoder has a slot for Capt. Midnight's picture (missing) and came with a manual, such as the one you see here. This highly prized radio collectible--available on ebay from a low of $69.95 to a high of $139--without a manual, was purchased complete and intact in its own envelope, originally addressed to a young radio fan from New Jersey.