A jersey with a story is much more than just a jersey. It's a symbol for belonging, passion, expectations, ambitions. Every player, every team, every fan, should know this. Understanding this will make them stronger. But what if there is no story, no history, no identity.

Adidas presents the Teamgeist game. Every team needs a jersey with a story. The Mannschaft has lost it's identity and needs your help to win it back. Go back in time and recapture the team's three World Cup stars.



Absolutely stunning production, again, by North Kingdom. Germany is clearly ready for the 2010 World Cup. And I can add only one more thing to this and that is: There is only one true King, and he is somewhere up North, in Sweden. Remember The Smart Grid and Mentos Kissfight? No? Well, now you will.







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Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it...

via Advertising Pawn

Playstation is my favorite gaming platform and the line of thinking behind the PlayStation’s advertising revolution serves pretty well as “the ideal disruption case study”, focusing on a more adult audience and embracing is irreverent underlying philosophy. They don’t filter advertising. They mock it. Hence the switch of focus from pure product appraisal to the actual outcomes resulting from its usage.

Read a full Brand Tribute article on PlayStation at Advertising Pawn