Car Wars: Enterprise and Europcar
The Rival Logos: Enterprise's to the left and Europcar's to the right In Enterprise Holdings, Inc v Europcar Group UK Ltd and another [2015] EWHC 17 (Ch) (13 Jan 2015) Enterprise Holdings Inc . ( "Enterprise" ) sued Europcar UK Ltd and its French holding company ( "Europcar" ) for trade mark infringement and passing off. Enterprise trades under the logo to the left while Europcar had begun to use the sign on the right. The litigation in England iwa part of a global struggle between the two car hire giants over those logos. According to Mr Justice Arnold there are some 98 trade mark disputes between those parties over Europcar's new logo around the world. The Registration Enterprise alleged infringement of 3 of its UK registered trade Marks and 7 of its Community ones. At trial Enterprise focused its case on CTM 937,4497 ( "the CTM" ) which was registered as of 14 Sept 2010 in respect of "vehicle rental and leasing ...