"Determinants of Brand Loyalty in Online Brand Communities: The View of ..."

Kai Wang, Yu-Jen Chen, Hsiang-Chun Pan (2018)

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DOI: 10.1145/3227696.3227709

access: closed

type: Conference or Workshop Paper

metadata version: 2023-04-23

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Kai Wang, Yu-Jen Chen, Hsiang-Chun Pan:
Determinants of Brand Loyalty in Online Brand Communities: The View of Place Attachment. MISNC 2018: 12:1-12:5

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