"How social media promotes impulsive buying: examining the role of customer ..."

Pianpian Yang et al. (2024)

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DOI: 10.1108/IMDS-05-2023-0343

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type: Journal Article

metadata version: 2024-02-29

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Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng:
How social media promotes impulsive buying: examining the role of customer inspiration. Ind. Manag. Data Syst. 124(2): 698-723 (2024)

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