GumGum is The Mindset Company™ transforming advertising. We help brands connect with people based on how they’re thinking and feeling in the moment – not just who they are in a database. By decoding consumer mindset in real time, we enable more relevant advertising that creates meaningful connections for brands, publishers, and consumers.
Modern media consumption is fluid. People move across screens, formats, and environments constantly – bringing different motivations, levels of attention, and openness to messages with them at every moment.
At GumGum, we believe advertising works best when it reaches people at the moment they’re most receptive. We call that mindset.
Mindset reflects what someone is open to right now. It is shaped by many signals—context, creative interaction, environment, device, and patterns over time. By understanding how those signals combine in each moment, we help brands show up when their message is most likely to resonate.
We focus on solutions that solve real needs and drive success for our clients and partners.
We have a bias for action and take ownership to deliver results.
We push boundaries with creativity and technology.
We ensure our colleagues feel included, supported, and empowered to thrive.
Headquartered in Santa Monica, California, GumGum operates across North America, Europe, Asia, and Australia. Our teams work with brands, agencies, and publishers around the world to bring mindset-driven advertising to a global marketplace.
Today, GumGum supports clients across more than 19 markets with a team of hundreds of employees working across offices and remote locations worldwide. As we continue to grow internationally, our mission remains the same: helping brands connect with people in the moments that matter.
GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
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