Best AB Testing Software

Compare the Top AB Testing Software as of February 2026

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

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    Selzy

    Selzy

    Selzy

    Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).
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    Starting Price: $7 per month
  • 2
    User.com

    User.com

    User.com

    User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →
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    Starting Price: $249.00/month
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    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
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    Starting Price: $89 per month
  • 4
    Prisma Campaigns

    Prisma Campaigns

    Prisma Campaigns

    The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!
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    Vue.ai

    Vue.ai

    Mad Street Den

    Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys
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    SEATEXT AI

    SEATEXT AI

    SEATEXT AI

    SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversions
    Starting Price: $25 per month
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    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
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    Intellimize

    Intellimize

    Intellimize

    With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.
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    ConvertCRO

    ConvertCRO

    ConvertCRO

    Struggling to turn website traffic into leads & sales? Let your AI CRO assistant audit pages, help you run A/B tests, and analyze results—No expertise needed. ConvertCRO gives agencies, SaaS startups, Founders, and SMBs a full-stack AI-powered website-optimization platform that allows web designers to blend high-quality design with data-driven conversion-rate optimization tactics: Easy A/B testing – generate recommendations and variants, deploy them, and track statistics & winners. Lead-generation playbooks – optimize headlines, copywriting & offers, and forms to raise conversion rates. Real-time analytics dashboards – track leads, sales, and key CRO metrics in one place. No setup required – Works with WordPress, Shopify, Squarespace, Webflow, Google Analytics & other integrations. Performance alerts and reminders – Consistent data monitoring with reminders of new A/B test opportunities.
    Starting Price: $249/year Starter
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    Coframe

    Coframe

    Coframe

    Coframe allows your website or app to fine-tune itself in line with its performance in the real world, it’s AB testing, but supercharged. Coframe uses the latest in AI to generate copy that is tailored to your users. Resulting performance data is fed back in to continuously improve your platform's content. All it takes to get up and running is a few lines of code. Coframe gives you full control and visibility. Until now, our digital interfaces have lacked the ability to adapt and improve themselves as living things do. Coframe is changing this, leveraging the latest in AI and UX/UI to bring user interfaces to life. Coframe currently supports continuous copy optimization for websites and apps. Coframe will soon support personalization and individualization based on user info. Edit and have Coframe experiment with any element of your UI through natural language on the fly.
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