Best Audience Intelligence Platforms in the UK
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Compare the Top Audience Intelligence Platforms in the UK as of February 2026
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What are Audience Intelligence Platforms in the UK?
Audience intelligence software is designed to help organizations gather deep insights into their target audiences by analyzing behaviors, preferences, and demographics across multiple channels. It uses data from social media, website interactions, and other digital touchpoints to build detailed audience profiles, allowing marketers to tailor campaigns for maximum relevance and impact. With tools for segmentation, sentiment analysis, and trend tracking, the software enables businesses to identify and respond to shifts in audience interests in real-time. Audience intelligence software also supports competitor analysis, providing insights into how target audiences engage with similar brands. Ultimately, it empowers companies to make data-driven decisions, enhance engagement, and create more personalized, effective marketing strategies. Compare and read user reviews of the best Audience Intelligence platforms in the UK currently available using the table below. This list is updated regularly.
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1
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
2
Quantcast
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. -
3
Oracle Moat
Oracle
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness. -
4
Sprinklr
Sprinklr
Sprinklr is an AI-native Unified Customer Experience Management (Unified-CXM) platform designed for global enterprises. It brings together marketing, social, customer service, and insights into one centralized system. Sprinklr helps organizations understand customers by analyzing millions of conversations across digital and social channels in real time. Its AI-powered capabilities enable teams to automate engagement, extract insights, and deliver consistent experiences across touchpoints. The platform supports omnichannel marketing orchestration, social listening, and enterprise-grade customer service. Built-in AI copilots and agents improve productivity and decision-making for customer-facing teams. Overall, Sprinklr helps brands deliver empathetic, data-driven customer experiences at scale. -
5
Choozle
Choozle
Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.Starting Price: $99 per month -
6
Mediaocean
Mediaocean
Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations. -
7
Kantar Marketplace
Kantar
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. -
8
OnAudience
OnAudience
OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide. -
9
Shopalyst
Shopalyst
Backed by data and machine learning, our marketing platform offers a set of friendly tools to activate cross-platform advertising campaigns that meet people where they are and when they are ready. And seamlessly translate discovery into demand by activating shoppable experiences from these ads. You can learn a lot about your market based on what your shoppers are searching, seeing and buying. Sharpen your paid search campaigns using our keyword recommendations and optimize quality scores using our shoppable landing pages. Find the best audience for your display campaigns and drive sales using our rich media shopping formats. Target using our custom intent audiences, and drive engagement and sales by making your video ads shoppable. Turn scrolls into sales on social media leveraging our data and automation. Personalize ad creative and landing page experiences. -
10
MRI-Simmons
MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. -
11
BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
12
Start.io
Start.io
Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.
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