Best Brand Intelligence Software

The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

Welcome to a media intelligence product like no other. Signal is the only provider of global, real-time unlimited information and insights driven by leading artificial intelligence. Signal is the perfect solution for media monitoring, reputation management and market intelligence, used by the world’s most agile and successful organizations. Signal has developed a world-leading A.I. platform that understands everything it reads and extracts what matters. Together with our partners, we’re building an ecosystem that sits at the heart of the knowledge economy, from risk management and regulatory compliance to M&A pipeline development. The success and reputation of a business is intertwined, and your outside world has never had a greater impact on your business. Businesses’ reputation can be impacted in ways not seen before, not just by investors, employees and customers, but pressure groups, policymakers, regulators and more.

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

Select your perfect sample from 10 million daily consumer journeys. See observed behaviors right now, like: Visitors to Nike stores in New York, orders to DoorDash before 2:00 p.m, shoppers in Walmart for the next 90 days, iPhones owners who have Verizon Wireless, consumers with the Amazon & Target apps. Most market research panels are ripe for fraud. Not cool. That’s why we validate every panelist: A first-party panel, observed behavioral validation, single account per device protections, verified consumer information on sign-up. We pride ourselves on same-day research projects. That’s right. We can get you 50% response rates in just 24 hours. Our panelists are paid cash and motivated to respond. Which is why they do. Don’t compromise quality. With the nation’s largest, highest-rated panel, we over-index on Millennials, Hispanics and African-Americans. It’s no problem. We’ve got you.

Sprinklr Insights is an AI-native enterprise-grade consumer and customer intelligence platform that unifies data from more than 30 digital and social channels, plus hundreds of thousands of media sources and websites, into a single, real-time system so organizations can transform unstructured conversations and feedback into actionable intelligence rather than noise. It captures the voice of the customer, brand mentions, competitor benchmarking, crisis-level signal detection, product feedback, audience preferences, and market trends in one place, providing contextualized sentiment analysis, theme discovery, anomaly detection, and predictive insights that support strategic decision-making across teams. Built-in AI capabilities analyze billions of historical and live interactions to uncover emerging patterns and shifts in sentiment, surface actionable insights, and generate automated summaries or recommendations.