Best Data Management Platforms (DMP) in Australia

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Monda is the go-to data monetization platform, used by hundreds of companies across the world to start and scale their data businesses. Monda empowers you to create data products, publish a data storefront, integrate with data marketplaces, and manage data demand, data monetization made simple. Monda outperforms other data monetization platforms in key areas that matter to our customers. The easiest way to build a data-as-a-service business. Anyone can use Monda, no tech skills required. Everything you need to start and grow your data business. Work with international data monetization experts. Monda provides every feature needed to market and monetize data securely, all in one platform. Convert your website visitors into inbound data leads. Publish on the biggest data sales channels instantly. Centralize your demand generation. Monitor performance, competition, and trends. Create beautiful data products quickly and easily.

Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it. Only in Voracity can you: 1) CLASSIFY, profile and diagram enterprise data sources 2) Speed or LEAVE legacy sort and ETL tools 3) MIGRATE data to modernize and WRANGLE data to analyze 4) FIND PII everywhere and consistently MASK it for referential integrity 5) Score re-ID risk and ANONYMIZE quasi-identifiers 6) Create and manage DB subsets or intelligently synthesize TEST data 7) Package, protect and provision BIG data 8) Validate, scrub, enrich and unify data to improve its QUALITY 9) Manage metadata and MASTER data. Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

The Piano platform consists of four integrated products. Analytics Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets. Activation Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems. Amplifier Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties.

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences.