Best Eye Tracking Software
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Compare the Top Eye Tracking Software as of February 2026
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What is Eye Tracking Software?
Eye tracking software monitors and analyzes eye movements and gaze patterns to understand user attention, focus, and behavior. It uses specialized cameras and sensors to capture where and how long a person looks at specific areas on screens, physical environments, or products. This software is widely used in usability testing, market research, psychology, gaming, and assistive technologies to improve user experience, design, and accessibility. Features often include heatmaps, gaze plots, fixation analysis, and real-time tracking data visualization. Eye tracking software provides valuable insights into visual engagement and cognitive processes. Compare and read user reviews of the best Eye Tracking software currently available using the table below. This list is updated regularly.
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1
Tobii Pro Lab
Tobii Pro
Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments. Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for researching human behavior. It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis. Designed to facilitate good experimental practice, Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions. Pro Lab is our dedicated software to work with our screen-based and wearable eye trackers for the most optimal and efficient data streams processing. -
2
expoze.io
alpha.one
As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.Starting Price: €19.99/month -
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VisualEyes
VisualEyes
VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology. Attention maps are the perfect replacement for five seconds tests and eye-tracking studies. The clarity score can also be a great substitute for a quick preference test. Areas of interest quantify attention inside critical elements and enable quick AB tests. Replace time-consuming eye-tracking studies with attention heatmaps and preference testing with our clarity score. VisualEyes makes it easy to generate user insights with the touch of a button. Oh, and all that within your favorite design tools. Building the right digital product is not easy. Increase your KPIs and your developers’ productivity by testing designs before every release. Fewer iterations mean more love from your team and your users. VisualEyes will help you thrive in the attention economy. In the never-ending fight for customers' attention, be sure to use data to stand out from your competitors.Starting Price: Free -
4
Kornea.AI
Tech Mahindra
Kornea.AI is a Tech Mahindra-built, plug-and-play productivity monitoring solution installed on employees' laptops/desktops to evaluate productivity non-intrusively, ensure compliance, and provide enhanced data security. It can be extremely powerful when integrated with ITSM, WFM, QSM, and CCT systems, enabling visibility and insights for improved decision-making. Get real-time visibility into employee activities and work time to boost workforce alignment. Kornea.AI consumes negligible system resources & does not hamper the speed or functionality of the machine. Uses a top-tier encryption method. It runs in the background without allowing the user to stop the process & is completely transparent to the user. Kornea.AI has passed all relevant security tests as per policy and processes. Kornea.AI uses computer vision paired with automation to detect anomalies. It integrates with webcams of the operator’s system to allow access only to the owner/authorized user of the machine.Starting Price: Free -
5
Brainsight
Brainsight
Brainsight is an AI-powered predictive attention and eye-tracking platform that helps users understand how visual content will be seen and processed in the critical first moments after exposure, so teams can optimize designs before they go live. You upload an image, video, or URL, and Brainsight instantly produces predictive eye-tracking heatmaps, gaze plots, peekthroughs, and benchmarked metrics such as Attention Score and Clarity Score to show where viewer attention is likely to land and how visually clear key elements are, eliminating guesswork and reducing reliance on costly live user testing. It supports analysis of images, videos, scrolling UX, social and display ads, and YouTube thumbnails, and includes AI-powered insights that highlight overlooked areas and suggest improvements for key messaging, CTAs, and branding. Brand analytics extend predictive attention with AI-driven logo and text tracking to quantify brand visibility and attention over time in video content.Starting Price: €199 per month -
6
Element Human
Element Human
Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the emotional, memory and thought drivers of human behaviour as people interact with digital experiences. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.Starting Price: $2,014.10 per user -
7
GazeCloudAPI
GazeRecorder
With just a few lines of code, you can install our API into your website or app to start tracking your users’ eyes via WebCam. Register origin domain address of your web page. -
8
Loceye
Loceye
Upload your digital assets onto the Loceye platform where they will be stored safely in the cloud. Import from any tool via PNG/JPG. Stop worrying about recruiting. Loceye will share your content with real people we have recruited for your experiment based on your requested demographics. Get your results in less than a day. We generate a custom report with Heat Maps and more visualisations, to enrich your presentation and validate your design assumptions. Loceye is a biometric eye tracking platform, which enables your team to design with confidence, optimize digital assets like website content, images, emails, ad creatives, and more to help you achieve the highest visual and emotional impact. We encourage marketers, agencies, market researchers, web designers, UX experts and any other professionals who are engaged in media creation to get real world, pre-launch feedback about how users and customers see and engage with their content. -
9
EyeQuant
EyeQuant
From dynamic social media ads to abandoned shopping carts, understand what users will see, how they’ll move and the actions they will take so you can optimise the complete user experience before going live Gain actionable insights to eliminate guesswork and support creative teams to produce designs that consistently convert. Use as a diagnostic tool to understand which pages are underperforming and identify issues to improve the digital customer journey and boost conversions. Gain instant, objective feedback / pre-performance data through intelligent heat maps on where users look with video ads, animations and motion experiences – to optimise design and increase performance before you launch. Understand which elements create a distraction or compete with each other to improve design and drive conversions. -
10
CoolTool
CoolTool
Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys. -
11
Tobii Pro Sticky
Tobii Pro
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time. -
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iMotions
iMotions
The world’s leading human behavior research tool. The iMotions software is your research solution for any kind of lab research. Whether you are working within behavioral science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer. Complete stimuli presentation (images, videos, websites, games, mobile/apps and VR). Integrates and synchronizes all types of sensors (eye tracking, Facial Expression Analysis, electrodermal activity aka GSR, EEG, ECG, EMG). Includes API to import/export transfer data from other sources. Built-in survey tool to add questionnaires to the data set. Live and post markers for annotations and behavioral coding. Complete study editing and analysis using embedded R-scripting to visualize data. Scene and respondent recordings and replay. Build study design by point and click.Starting Price: $2,900 per year -
13
Eyeris
Eyeris
Driven by excellence, inspired by you. At Eyeris, our technology was inspired by the late-night worker, the caring parent, the aspiring entrepreneur. Keeping every driver in mind, our innovative technology promises to push towards a safer and better road ahead. In-Cabin cameras are the most common sensor used for driver and occupant monitoring. Eyeris AI Software interprets the entire interior scene through these cameras. Allows the ability to collect data from different sensor types to interpret the scene with redundant data for high data accuracy. Innovation in hardware is improving to accommodate and run sophisicated AI software in the most efficient and fastest manner. Our vision-based neural networks provide the richest source of information. Using the latest image sensors, our pre-trained vision AI models understand the entire in-cabin space under the widest range of lighting spectrum. -
14
Lumen
Lumen Research
Lumen combines state of the art eye tracking technology, deployed on the largest attention panels in the world, with cutting edge ad tech capabilities Lumen’s eye tracking tech converts you phone or computer’s webcam into a high quality eye tracking sensor. This enables us to collect passive eye tracking data at scale and speed, both for media valuation and creative tests. Lumen’s predictive models employ advanced machine learning techniques to estimate attention to ads given their viewability characteristics. Lumen’s innovative approach to eye tracking was recently voted a conference favorite at the conference of the prestigious institute of electrical and electronics engineers. Lumen is an attention technology company that uses eye tracking to help brands measure, buy and amplify attention to their marketing. -
15
Gazepoint
Gazepoint
Gazepoint provides affordable solutions for eye tracking, neuromarketing and biometric research. Eye-tracking and biometric testing are paving the way to the future in countless fields and industries, from medicine to marketing, and now you can access the technology you need to join the race at an affordable price. Explore our eye-tracking hardware and software packages, and order yours today to get started. The human gaze holds a lot of information. The direction of our gaze and the movements of our eyes offer insight into what holds our interest, what challenges us, what we like or don’t like, and much more. Eye-tracking technology gives you a way to gather that data, understand it, and utilize it. Read on to learn more, and take advantage of this cutting-edge innovation today with a consumer-priced eye tracking package from Gazepoint. -
16
Smart Eye AI-X
Smart Eye
The AI-X is the next generation of Smart Eye’s range of compact and high-performance eye trackers, designed for screen-based (screens up to 24”) eye tracking research within marketing, UX and media. Our experience within the automotive industry has taught us all about the importance of having high performing solutions in a cost-effective way. We have taken this knowledge and our 20 years of experience within eye tracking and put it into the development of the AI-X, making it a high performing eye tracker, perfectly suitable for large studies with many subjects. With AI-X’s small footprint it is very easy to move your studies and research out of the lab and turn it to a portable lab. Simply attach the AI-X to your laptop and take your study to where the participants are. AI-X’s design makes it easy to switch between different projects, screens, and situations. -
17
eye square
eye square
We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app. Enhance the shopping experience of your customers to create attractive products in an appealing brand environment: online or in-store! We offer the right solution for each of your questions from a highly qualitative understanding of your target group to a large international quantitative evaluation. We provide you with tools to understand the motivations and needs of your customers, both visual and emotional, at every stage in the sales process that most importantly helps you make the sale. In an agile environment, speed and flexibility are in demand, for instance, a UX Quick Check provides prioritised practical recommendations by our experts within a few days. -
18
Gaze Intelligence
Gaze Intelligence
The Gaze Intelligence Team relies on long-term experience in the field of eye tracking in scientific research and with professionals. Extensive consulting experience gained with one of the leading eye tracking manufacturers - former SMI Sensomotoric Instruments. Pupil Invisible are the most advanced Eye tracking glasses. Thanks to the embedding Artificial Intelligence which offers unique performances such as no adjustments, no calibrations, instant insights and working in all environments. The world’s most professional VR device in every sense, with the human-eye resolution, integrated 100Hz Binocular Eye Tracker, Ultraleap hand tracking, and support for hundreds of applications, including SteamVR content. EyeVido is a unique and affordable cloud platform for productive and cost-effective web/mobile app testing. LiveTrack Lightning is the first affordable 500Hz Eye Tracking solution for laboratory and research. -
19
PyGaze
PyGaze
PyGaze offers a platform that is more user-friendly than the currently existing alternatives, when it comes to creating complicated experiments (or other software). From stimulus presentation to eye-tracker communication: everything can be handled by via PyGaze scripting. Of course, we do rely heavily on all the brilliant dependencies (see the links in the first paragraph) and you could do pretty much the same if you were to use each of these independently, but this would require more programming skills and would cost more effort and time than when you would use PyGaze. Apart from this, PyGaze does come with some added functionality. For example, we provide an implementation of a saccade detection algorithm that was specifically designed for online detection (for details, please refer to our paper). -
20
Cognitive3D
Cognitive3D
The enterprise-grade immersive analytics platform for training managers, designers and researchers. Measure training performance and outcomes with employees. Evaluate compliance to improve safety, reduce injury and errors. Collect distributed insights for CPG, AEC and retail environments. Improve product development workflows to enable rapid insights. Prove out your hypotheses by conducting experiments in VR. Receive scientific accuracy in captured eye-tracking, fixations and biometrics. Get actionable insights from your VR/AR projects today. Today, our technology provides an innovative approach to consumer research, which enables brands to develop better product strategy, and understand consumer behaviors through a unique quantitatively measured platform. Our enterprise workforce customers are defining spatial objectives to conduct training simulations with clearer results to reduce injury, improve safety, and measure efficiency. -
21
SentiGaze SDK
Neurotechnology
SentiGaze delivers professional gaze tracking using standard webcams. Track eye movement in real time or record sessions for later analysis. Generate heat maps from individual or combined user sessions, overlaying data on websites, applications, images, or video content with live preview options. Use gaze data to control software and devices, creating pointer-based interfaces for numerous applications. Build accessibility solutions for users who need alternative input methods beyond traditional options. The technology works without specialized cameras or head stabilization equipment. Proprietary algorithms detect and track eye movement from webcam video with zero physical contact required. Quick calibration adapts the system to any screen size and viewing distance by having users look at designated screen points before each session. SentiGaze handles both single-user tracking and multi-user aggregate analysis, making it suitable for UX research and accessibility development.Starting Price: €890 -
22
RealEye
RealEye
Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)Starting Price: $59.00/project -
23
NoldusHub
Noldus
NoldusHub is the brand-new all-in-one research platform for human behavior studies. This software suite will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior. In order to understand a person’s motivation and emotional state, multimodal research is the way forward! But combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. That is exactly why we have developed NoldusHub®. From setting up to connecting all devices, to recording and visualizing results in a clear way, NoldusHub makes multimodal research easy! The entire process is organized and streamlined into one platform, from start to end, saving you valuable time, effort and frustration.
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