Best Lead Scoring Software in the UK
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Compare the Top Lead Scoring Software in the UK as of March 2026
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What is Lead Scoring Software in the UK?
Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Lead Scoring software in the UK currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign’s flexible lead and deal scoring turns engagement into clear priorities. Assign points for email, site, and CRM behaviors, then trigger automations or sales alerts when thresholds are met. Combined with AI win probability, scoring helps teams focus on ready‑to‑buy leads and shorten the path from interest to revenue.Starting Price: $15 per month -
2
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
3
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
4
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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5
Zoho SalesIQ
Zoho
Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses ofStarting Price: $0/month -
6
Kommo
QSOFT
Kommo (formerly amoCRM) is the world's first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails, and calls from a single app. Now every interaction with your customers can be a personalized one-on-one dialogue. Plus managers love its powerful analytics, reporting and automation tools. It's the perfect messenger-based sales solution for entrepreneurs and SMBs.Starting Price: $15/month/user -
7
Corefactors AI CRM
Corefactors
Corefactors AI CRM is a RevOps enabled CRM to help business break silos between teams and automate revenue operations that includes Sales, Marketing, Support and Success. Key Features include lead management, Inbuilt cloud telephony, Marketing Automation across multiple channels, Pipeline Management, Robust Ticketing system, Task Management and AI Powered alert/triggers and Customized Reports to help make informed decisions efficiently and grow faster. Sales Box is cloud based RevOps-enabled Sales CRM powered with AI, crafted to help business automate sales processes. Now manage leads efficiently and effortlessly at scale without missing any opportunities. Powerful dashboards with AI-based predictive lead scoring to help sales team prioritize and predict future sales.Starting Price: $8.99/month -
8
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
9
Creatio
Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.Starting Price: $25 per user per month -
10
Act-On
Act-On Software
Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.Starting Price: $900.00/month -
11
Pinpointe
Pinpointe On-Demand
Pinpointe On-Demand is an award-winning, cloud-based email marketing platform that helps high volume email senders track and stay in touch with customers through permission-based email. Purpose-built for mid-sized enterprises, high volume senders, and agencies, Pinpointe provides the largest library of mobile-friendly, pre-tested, ready-to-use HTML email templates that enables users to create engaging email campaigns. Core features include real-time site analytics and heat maps, social sharing buttons, smart segments, and powerful autoresponders.Starting Price: $42.00/month -
12
Velocify
ICE Mortgage Technology
To survive and succeed in today’s mortgage market, you need a streamlined and optimized sales process. Velocify®, a part of the ICE Mortgage Technology™ Platform, puts sales automation to work to keep your team organized and focused on activities that drive more business. Streamline and enforce your unique sales process within Salesforce so your sales leaders, Salesforce admins, and loan officers can focus on growing the business and closing more loans. Your Salesforce environment will instantly become a powerful sales prospecting, closing, and reporting engine. Are you ready to increase your lead conversion rates by up to 400%? Retrieve mortgage leads from over 1,400 integrated lead sources, automatically distribute new leads and reassign unworked leads, prioritize all sales communications, and create customized sales workflows so all leads are acted upon. Respond faster to high-priority leads, sell smarter, and close more loans.Starting Price: $60 per user per month -
13
ClosePlan
ClosePlan
Align Salesforce with your Sales Strategy. ClosePlan combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce. ClosePlan helps sales execute on the things that matter – rigorous opportunity qualification, customer relationship alignment and sales process execution. Build org charts natively in Salesforce with easy-to-use drag and drop functionality. Create opportunity qualification scorecards based on any sales qualification methodology. Create repeatable best-practice Sales Playbooks for different business lines. Create relationship maps, org charts, account maps, influence maps natively in Salesforce with easy-to-use drag and drop tools. Visualize customers and prospects so you can build relationships with the the people that matter. 100% Native Salesforce application available in the AppExchange.Leverage your Salesforce contact records. Keep you data in Salesforce.Great for Account Planning, Deal Reviews, QBR’s and 1 : 1 coaching sessions.Starting Price: $10 per user per month -
14
LeadExec
ClickPoint Software
LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls. Perfect for marketers that need one solution for sending leads to field sales teams or call centers with delivery into any software application via post, email, text, or live call transfer. Purchase or port your numbers and then use them on your website, in direct mail campaigns, Google Ads, or in commercials to drive more inbound calls to your sales team. Design call flows that prioritize and instantly route calls from offline and online marketing campaigns to the best salesperson, loan officer, agent, or advisor. Utilize Criteria and Rules-Based Routing including state, area code, zip code, and skill. Upload or use Text to Speech to create welcome dynamic welcome messages.Starting Price: Free -
15
LeadBoxer
LeadBoxer
LeadBoxer is a sophisticated lead generation and sales intelligence platform for small and large business-to-business (B2B) companies. As the most advanced online visitor identification and behavior tracking solution, LeadBoxer enables sales and marketing teams to identify and track online leads and customers, turn anonymous web traffic into actionable insights, and generate qualified leads in order improve business efficiency and grow their revenue stream. This software as a service (SaaS) solution provides lead and customer identification, filters and segments, dynamic lead scoring, notifications and alerts, and more.Starting Price: $99 /month -
16
VanillaSoft
VanillaSoft
VanillaSoft understands better than anyone that - streamlining the lead generation call process, drives more sales. This is why they have created a full-suite cloud-based solution that incorporates everything found in a contact center software and combined it with the tools required by sales teams to route, manage and market prospects. Agents will can use the power of Progressive Dialing or Manually Dial their calls, using the in-app Call Scripting tool and Team Chat function. Meanwhile, team leaders can uptrain callers using tools like Call Recording, Quality & Queue Management, and automated performance reporting. -
17
Delivra
Delivra
Delivra is a top-rated email marketing automation software trusted by results-driven marketers everywhere. With Delivra's robust and intuitive interface, Delivra helps marketers ensure that the right message is delivered to the right person at the right time. The platform boasts of marketing automation tools, drag and drop editor, multi-channel drip campaigns, email templates, lead alerts, analytics, integrations, and more.Starting Price: $75.00/month -
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Smarketing Cloud
Smarketing Cloud
Smarketing Cloud is a unified, AI-powered sales and marketing platform designed to streamline customer engagement and drive business growth. It integrates CRM, sales, marketing automation, and AI tools into a single interface, enabling businesses to manage contacts, build customer segments, and automate workflows effectively. The platform offers multi-channel marketing capabilities, allowing users to run campaigns across email, SMS, Messenger, WhatsApp, and more, with features like workflow automation, audience segmentation, and analytics. Smarketing Cloud's CRM software provides contact management, company profiles, and a 360° customer view, facilitating personalized customer experiences and improved sales processes. Its sales software includes lead management, deals management, pipeline management, and prospecting tools, helping sales teams close deals faster.Starting Price: $500 per month -
19
SalesWings
SalesWings
SalesWings is a powerful buyer intelligence and sales enablement platform designed to help marketing, sales, and agentic teams deeply understand customer intent. It captures behavioral data and converts it into actionable insights that identify the hottest leads and most promising accounts. By integrating seamlessly with tools like Salesforce, Braze, Segment, and Slack, SalesWings delivers real-time scoring and engagement alerts directly where teams work. Its AI-driven Sales Copilot empowers sales reps with personalized next-best actions to close deals faster. Marketing teams benefit from intent data that aligns campaigns with genuine buyer interests, ensuring every message resonates. With SalesWings, teams move beyond guesswork and operate with a shared understanding of how to win buyer trust. -
20
iPost
iPost
Finally, an email platform that is built for marketers by marketers. The easiest, most flexible, and dynamic marketing automation solution for your email and mobile needs. Tired of legacy platforms that are too expensive, too hard to learn, or that you’ve outgrown? You’re not alone. iPost has the tools you need. Plus the platform is easy to learn and flexible enough to adapt as you grow. The iPost email platform was built to fit the needs of today’s marketers with the scalability and features needed to grow with marketers of the future. iPost brings powerful features to email marketing with technology that is responsive, flexible, and easy to use. Real-time data to fuel audience discovery, targeting, and personalization. Intuitive reporting, from campaign, trends, to funnel and conversion tracking. Drag and drop personalization, dynamic content, and code-free design tool. Check why iPost is a recognized as a leader in The Relevancy Ring 2019 Enterprise ESP Buyers Guide. -
21
Refiner
Refiner
Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.Starting Price: $29 per month -
22
Lightcast Gazelle
Lightcast
Gazelle is the only data platform dedicated to identifying growing companies, enabling businesses to focus on prospects most likely to buy. With a B2B database of over 9.8 million company profiles, including international hierarchies and 1.3 million AI-generated and human-curated growth businesses across 910+ industry sectors, Gazelle provides real-time data and growth signals. Its AI ranks companies by their likelihood to grow, offering a personalized shortlist of top prospects. Gazelle also features global supply chain data, heat maps, and insights on uncharted territories to identify opportunities. It includes granular data on importers, exporters, and multinationals, as well as human-verified exclusive insights into expansion projects. With over 15 million verified contacts, refreshed monthly, Gazelle gives businesses a competitive edge at conferences and trade shows, helping them identify key decision-makers and build economies. -
23
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
24
Activation Studio
Activation Studio
Activation Studio is a no-code (drag-and-drop) solution that enhances workflow productivity and campaign efficiency within the Salesforce Marketing Cloud. Our solution delivers turnkey Customer Data Platform (CDP) capabilities to your SFMC environment, with audience segmentation, website user intent tracking, and lead scoring. Access all data via data designer and data extension integration. User-friendly workflow and drag-and-drop interface. Save time and launch journeys in half the time. Add scoring rules, web tracking, and more to SFMC. No-code add-on for Salesforce Marketing Cloud. Unlock the power of Salesforce Marketing Cloud with our no-code (no-SQL) drag-and-drop audience building, lead scoring, and web tracking solution inside of Marketing Cloud. Your data never leaves Marketing Cloud, and we can be installed in 20 minutes. -
25
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
26
Sugar Market
SugarCRM
Sugar Market is transforming how mid-sized marketing teams reach audiences and measure success throughout the buyer journey. Attract more visitors to your website and gain visibility into how they interact with digital assets. Capture leads by creating conversion-focused landing pages, emails and forms with intuitive, drag-and-drop builders. You can qualify those leads with multi-step nurture campaigns and sophisticated lead scoring models. Leverage your marketing automation platform to drive alignment with sales by handing off only the most qualified leads. With Sugar Market, you can easily uncover which tactics are working—and where improvements are needed—to refine campaigns and constantly deliver results. It’s the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automation and superior reporting, Sugar Market focuses on what matters most to marketers. -
27
Entytle Insyghts
Entytle
Drive visibility, connectivity and revenue from your installed base. Introducing Entytle Insyghts: the first AI-powered Customer Install Base Recurring Revenue platform for B2B manufacturers. Entytle Insyghts is specifically designed not just to manage, but to help you recapture lost wallet-share, reduce churn and drive upsell within your installed base. -
28
Gazelle.ai
Gazelle.ai
Gazelle.ai is all about adding value to the ocean of company and industry data through artificial intelligence, smart analytical frameworks and a lot of hard-earned industry know-how. Developed by a team of seasoned sales executives, economists, physicists, mathematicians, data-scientists and programmers, Gazelle.ai is the business development professionals' one-stop platform. Through the power of artificial intelligence (AI), discover the Gazelles: those sought-after, high-growth companies – and focus your business development efforts where it counts. Billions of business data points boiled down to a list of hot prospects. Our platform helps you focus your business development efforts on the best leads: Growth companies. Big data + AI = the smartest business database of growing companies. Including international company hierarchies. AI-generated and human curated. -
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LeadScoring.AI
LeadScoring.AI
LeadScoring AI is a predictive lead‑scoring platform that integrates seamlessly with major CRMs to ingest real‑time customer interaction data and analyze historical behaviors, extracting patterns that drive conversions. Through a three‑step workflow (easy CRM integration, AI model training on anonymized variables, and in‑CRM delivery of scores and recommendations), it continuously learns how leads respond, prioritizes high‑potential prospects, and uncovers strategies to reengage those with lower conversion likelihood. The platform’s PrivacyPurge IQ ensures GDPR‑compliant, bias‑free data handling by automatically erasing personal details, while intuitive dashboards provide transparency into first‑response rates, conversion improvements, and ROI gains within 30 days. By automating lead prioritization, reducing manual guesswork, and delivering actionable insights directly into existing sales workflows, LeadScoring AI helps teams boost conversion rates. -
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Akero
Akero Labs
Designed and developed exclusively for student-specialist marketers and recruiters, Akero helps you improve marketing performance and increase student enrolments. It’s an easy-to-use, subscription-based platform that sits as an end-to-end solution or as a seamless marketing layer between your advertising, website, and student CRMs. It makes your life easier by bridging the challenges faced in marketing, recruitment and admissions with a specialist technology solution. Akero already supports over 300 global colleges and universities, helping them reach, engage and enrol more students.
