Best Marketing Analytics Software
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Compare the Top Marketing Analytics Software as of February 2026
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What is Marketing Analytics Software?
Marketing analytics software is software that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. These platforms typically offer features for tracking customer behavior, website traffic, conversion rates, social media engagement, and return on investment (ROI). Marketing analytics software uses data-driven insights to assess the effectiveness of marketing strategies, segment audiences, and improve targeting. It enables businesses to make informed decisions about their marketing efforts, enhance customer experiences, and drive higher revenue through more efficient marketing initiatives. Compare and read user reviews of the best Marketing Analytics software currently available using the table below. This list is updated regularly.
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CallRail
CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.Starting Price: $45.00/month -
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CallSource
CallSource
CallSource - Own Every Lead. CallSource is the premier technology-enabled business performance system that optimizes our clients’ revenue, profit, and brand reputation. CallSource pioneered the call tracking industry and has become the leader in actionable analytics. We deliver insights to solve, strategize, and implement solutions for our clients engaging with their sales performance data. Since 1991, CallSource has recorded and analyzed over one billion phone calls, providing cost-per-lead analysis, sales conversion percentages, sales recapture solutions, and training and coaching solutions to thousands of businesses in the United States, Canada and Australia. As a business, CallSource believes in enhancing the performance and accomplishments of our clients and our people.
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