Best Personalization Software
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Compare the Top Personalization Software as of February 2026
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What is Personalization Software?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software currently available using the table below. This list is updated regularly.
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
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Influ2
Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. -
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TrenDemon
TrenDemon
Trendemon’s goal-based personalization serves every visitor on your site with the right content to move them forward in their customer journey. Our platform connects journey mapping, revenue attribution and web personalization to improve your website's impact on pipeline. Seamlessly integrates with your website, marketing automation and CRM to uncover the journeys through your assets to business outcomes. Provide leadership with visibility on how your digital assets impact CRM opportunities and revenue. Automatically optimize user journeys on your assets with personalized revenue-driven recommendations and hyper targeted calls to action. Accelerate your pipeline with goal-driven personalized content recommendations. Ensure your buyers remain on the right track.Starting Price: $400 per month -
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Hushly
Hushly
Increase Your Lead Conversions by 51%. Guaranteed! The leading content engagement, lead conversion, and lead enrichment platform, powered by AI, counts some of the world’s best B2B companies as customers. Self Nurturing Landing Pages: Personalized content experiences. Allow visitors to view your content without having to complete your form first. Let Hushly’s AI engine recommend personalized and next best content making the user experience more relevant. Request their business email address only when they find your content valuable and want to save it. Eliminate Junk Form Data: Capture only human-verified business profiles. With just a business email address, Hushly will auto-enrich it with a visitor business profile. The business profile is human-verified against a visitors public Linkedln profile. Hushly pre-populates the country based based on the users lP. Also, Hushly obtains explicit and unbundled user consent (GDPR/CASL/CCPA compliant). -
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Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities.
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