Best Personalization Software
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Compare the Top Personalization Software as of February 2026
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What is Personalization Software?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.Starting Price: $15 per month -
2
Klaviyo
Klaviyo
Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required.Starting Price: $0/month -
3
Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.Starting Price: $350 per month -
4
AddSearch
AddSearch
AddSearch provides a personalized site search and recommendation tool for any website or e-commerce site. It works with any CMS and provides an Enterprise level tools to manage search results. With nearly 2000 customers globally, in Media, Telecommunications, Government, Education, eCommerce and many more, AddSearch is a proven best-of-breed site search solution. AddSearch has all the Enterprise-level features that you need: - Search personalization - Autocomplete - Smart results ranking - Including / Excluding content - Advanced search analytics with 1 year retention - Filters and facets - Custom SSO - Audit logs - Recommendation Engine - Automated synonyms suggestions - Organizational User Management - Works with any CMS - Implementations with a crawler or API - SLA up to 99.999% - Fast turnaround time Prices start from $99/month when implementing the search yourself. Search Personalization and full setup service are included in plans from $499/month.Starting Price: $119.00/month -
5
Admiral
Admiral
Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 CompanyStarting Price: Free - Revenue Share Model -
6
Froomle
Froomle
Froomle is composed of experts in recommender systems for the digital publishing industry, allowing us to offer an extensive catalog of specialized modules that are tailored to meet your specific business needs. We also have experience in the eCommerce space, working with companies like Colruyt Group & Bellami (Shopify) to meet their personalization goals. To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size! -
7
Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
8
Product Fruits
Product Fruits
Product Fruits is a no-code user onboarding platform for web-based apps. It allows you to onboard users and show them how to derive value from your product. Increase adoption, conversion & retention with: Interactive product tours & walkthroughs for guiding users step by step Hints, beacons & tooltips for highlighting new features, delivering tips & providing contextual support Onboarding checklists for showing users progress of their onboarding journey Announcements for publishing important news directly in your application Feedback widget to make it easy for users to report bugs and share ideas Life Ring Button for providing one centralized location for all your onboarding and support documentation as well as any 3rd-party chat widget Knowledge base for allowing users to solve problems without having to contact your support Custom events for triggering flows based on user behavior Segmentation for tailoring experiences to personas Analytics to understand user behaviorStarting Price: $79 per month -
9
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
10
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
11
BHuman.ai
BHuman
BHuman.ai is an AI software that allows you to personalize videos at scale. It takes one template video (recorded by you or chosen from our library) and personalizes it to hundreds of custom videos by mimicking your face and voice. Simply put, BHuman.ai allows you to communicate with hundreds of people personally by the time it takes to communicate with one!Starting Price: $39 -
12
OneSignal
OneSignal, Inc.
OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).Starting Price: $0/month -
13
Pure360
Pure360
An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork. -
14
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
15
Dot.vu
Dot.vu
Dot.vu is an Interactive Content Platform that empowers brands to create Interactive Experiences that engage, entertain, and educate their audiences – without writing a single line of code. Powered by a wide range of add-ons and components, the Dot.vu platform gives its users complete creative freedom in crafting unique Interactive Content that differentiates their brand from competitors, provides customer insights, generates leads, and boosts conversion rates. The Dot.vu platform helps you to unleash the power of data. Interactive Content allows you to track your KPIs through visual dashboards and reports, and zero- and first-party data for more customer insights. With Dot.vu, you can create, publish, manage, and track your content on one platform. If time is of the essence, our Agency Service guides, supports and creates Interactive Content for you.Starting Price: $200 per month -
16
Personalize
Human
Hyper-personalize your email and marketing campaigns to increase response rates by 100%. Use real-time data to target customers based on their top interests and lift marketing revenue. Personalize ranks the top interests of each contact in your database based on their digital footprint. Our AI engine crunches data like time on page, visit frequency, and recency to provide you with real-time insights. Personalize identifies what each customer is most interested in at any given moment so you can promote the right product or service at the right time. Gain product insights to optimize your sales/marketing plans and get more revenue from your existing database.Starting Price: $69 per month -
17
TextPie
TextPie: Create and Insert Templates
Create and automate sending messages, selling products, answering questions — No need to copy-paste messages with TextPie! Forget about copy-pasting text from multiple templates. With TextPie, an autofill text expander, you will just need 2 seconds and 1 button. • Reach 100 people with TextPie as you would reach 10 by doing it manually. • Close more vacant jobs or sales deals. • Increase the open rate for cold outreach. • Forget about manually typing names, positions or dates. TextPie will autofill it for you. You need TextPie if you: • Have too much documents with outreach copies. • Spend in average 2 hours on switching between tabs, manually copying each message. • Underperform because you spend to much time on manual rut and make small typos in names and dates. • Feel burnt out because manual tasks affect your motivation. Just use TextPie for any daily work routine and achieve more. 🚀 Upload your text templates and use them on any messaging platform.Starting Price: $0 -
18
Triggerbee
Triggerbee
Triggerbee is your all-in-one conversion toolkit for turning website visitors into subscribers, members, and customers. Built for ecommerce and subscription brands, Triggerbee gives you the power to create high-converting experiences in minutes—without writing a single line of code. Here’s what you can do with Triggerbee: - Launch onsite forms, promotions, and gamified experiences - Run surveys, quizzes, and referral campaigns - Show personalized offers based on CRM tags or onsite behavior - Recover abandoned carts with smart nudges and sticky codes - Guide visitors through VIP signups, membership flows, and upsells You can target your audience using CRM data, UTM parameters, session activity, or custom JavaScript logic. Everything connects to your existing tools—so you can sync data, automate actions, and track revenue impact.Starting Price: $39 per month -
19
Omniconvert
Omniconvert
Optimize your customer journey with data-driven decisions. Serious eCommerce players become customer‑centric if they focus on what matters. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Behind data is the talent. We’ve been doing this for years. Omniconvert has helped global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalization, and web surveys. We have stuck our necks into data, identified barriers, X-ray tech-wise, got insights, hypothesized, prioritized on potential and effort, monitored conversions, learnt and iterated.Starting Price: $299 per month -
20
The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.Starting Price: $0
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21
Personizely
Personizely
Introducing Personizely, the ultimate tool for optimizing your website performance and boosting sales. With a wide range of powerful features, Personizely helps you effectively cross-sell and upsell your products, reducing cart abandonment rates and increasing your conversion rate. Say goodbye to missed opportunities with our intelligent exit intent and email popups, which grab visitors' attention when they're about to leave your site or during their browsing experience. With our easy-to-use popup builder, you can create stunning, customized popups that perfectly match your brand's aesthetic. Take your marketing strategies to the next level with A/B testing capabilities, allowing you to experiment and optimize your popups for maximum effectiveness. Our app provides beautiful templates to choose from, ensuring your popups look professional and engaging.Starting Price: $39 per month -
22
Recommend
Recommend
Recommend empowers your business to grow in the right direction while curating your visitors' personalized shopping experience. Powered by AI, Recommend collects information and analyzes the actions taken by your customers to create a unique shopping experience for each one of them. Recommend is a personalization and 360º marketing platform for e-commerce businesses. Recommend helps brands to create a one-of-kind shopping journey to anticipate consumers' needs and desires. The future of eCommerce is to move away from seeing the audience as Segments to addressing them as Individuals. From the moment customers reach your website, your business needs to understand who they are, their journey and their interests. Our sophisticated data gathering system will collect information and analyze each action while browsing your website to create a unique shopping experience for each one of them.Starting Price: $82.38 per month -
23
ExactVisitor
ExactVisitor
Generate more and better leads than your competition by knowing who is ready to buy. Start identifying your website visitors and grow your sales-funnel. Track buying intent, know who to talk to as ExactVisitor tracks the real visitor not just the company. Know once a visitor that is on your targeted account list visits. Enable your sales team to reach them in real time. It’s your agency so keep control of what limits your clients have and distribute the credit pool across your clients. Secondly you have the option to login and move across clients as the admin of the accounts. They will not see pricing/billing or the dropdown with clients. Discover the contact information of key people at the target company. ExactVisitor integrates automatically with various CRMs, outreach tools and others apps so you can send your data anywhere.Starting Price: $120 per month -
24
Alibaba Cloud AIRec
Alibaba Cloud
Powered by Alibaba’s leading big data and artificial intelligence technologies, Alibaba Cloud Artificial Intelligence Recommendation (AIRec) provides personalized recommendation services for enterprises and developers. It is built on service accumulations in a variety of industries, such as e-commerce, content, news, live streaming, and social media. Implement personalized recommendations based on the negative feedback from users. Create a scene in the AIRec console and customize item selection and launching policies. Optimize diversified configurations based on business scenarios to improve user experience. AIRec helps you associate users with items and content to achieve efficient algorithm-based recommendations. Captures and analyzes user behavior in seconds and provides personalized recommendations within milliseconds. AIRec supports more than 1,000 QPSs. Users can refresh the page to view the latest recommended content.Starting Price: $1.65 per month -
25
Magic Zap
Magic Zap
Magic Zap is a very powerful and magical software. Magic Zap will allow you to present personalized dynamic websites to your visitors. It will also let you send follow-up emails, calls, SMS, or chatbot messages while your visitors are on your site engaged and ready to buy. You have to have this tool if you want to compete. Increase your sales and conversions by removing the hassle of inputting redundant information. Magic Zap can personalize your landing page and populate the forms automatically. Get the data and analytics that you need. Don't let sales fall through the cracks! Create a way that different platforms to communicate with each other so that you can convert your traffic. Track your users as they progress through your sales funnel. Magic Zap allows your website to seamlessly communicate with other apps and software. Follow up with visitors while they are on your site! Get users to give you more information by pre-populating your website forms.Starting Price: $27 per month -
26
Regale
3Sharp
Build product experiences for any part of the customer journey. Tell your product story clearly and embed it anywhere. Create fail-proof presentations and engaging leave-behinds. Provide simple and memorable self-paced training guides. Self-guided demos allow people to experience your product without the worry of getting lost or breaking something. A simple and intuitive experience lets you clearly and effectively communicate value. Highlight key takeaways to leave people with a lasting impression of how your product can help. Regale Studio allows you to capture images, and animations, track where you clicked, and effortlessly assemble them into a demo. Create demos of desktop, web, and mobile applications in minutes to meet your unique needs. User-friendly tools let you easily edit and keep your demos in sync with your product as your team makes updates. Create the feel of a live experience, without the need to build and configure custom demo environments.Starting Price: $960 per year -
27
Power Personas
Power Personas
Our AI-powered behavioral segmentation & personalization platform shows you how to align your content, messaging, and branding with your customers, so it makes a bigger impact. Whether you’re targeting a single type of customer or multiple cohorts, our science-based, human-centered recommendations help just about everyone on your team. Power Personas was founded by technology veterans who believe that B2B software applications should solve everyday problems in simple, straightforward ways, with no steep learning curves or excessive information requirements. If you are an agency, designer, dev shop, or sales & marketing consultant, and you currently create personas or Ideal Customer Profiles (ICPs) for your projects, we believe we can save you time and money while giving you a much more detailed and actionable picture than you get now. We created Power Personas to solve these problems, making it quick, easy, and cost-effective to create data-driven personas.Starting Price: $12 per month -
28
Fivvy
Fivvy
A SaaS platform that boosts banks' competitiveness and market position through personalized digital experiences and revenue-generating insights. Create a personalized digital experience for your customers. Sales opportunities in real-time, hyper-personalized, and contextualized. The pricing structure is highly competitive compared to other solutions on the market. Platform designed for fast implementation that allows agile integration with existing systems. Comprehensive 360° solution that improves the customer experience and drives business growth. By analyzing customer data, Fivvy provides bank users with insights into spending habits, savings patterns, and investment behavior. This allows banking institutions to use new tools to offer a more personalized approach and effective solutions that focus on customers. At the same time, it enhances the value of their user data. Stop losing competitiveness in an ecosystem of permanent change, monetize your data and increase loyalty.Starting Price: Free -
29
LaGrowthMachine
LaGrowthMachine
Enhance your results by tailoring your strategy based on the available data for each contact. Effortlessly discover missing information, automatically and limitlessly. LaGrowthMachine is the most advanced outreach tool. It lets you create fully personalized, multi-channel conversations at scale, so you can focus on what matters most, building 1:1 relationships with prospects, and closing deals. Smart salespeople using LaGrowthMachine not only save time up to 40% on their daily routine, they also get 3.5x more replies thanks to multi-channel and automated enrichment. And since we synchronized everything automatically with most top CRMs, you're also saving time on manual input and have better reporting on your outbound sales performance.Starting Price: €50 per month -
30
Azure AI Personalizer
Microsoft
Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines, with no machine learning expertise required. Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app. Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed.Starting Price: $1 per 1,000 transactions
